Transcript
Page 1: Linkedin Study: usage amongst financial advisors

advisorwebsites.com © 2010

Results based on survey conducted amongst 350 financial advisors in theUSA and Canada

advisorwebsites.com © 2010

LINKEDIN USAGEAMONGST FINANCIALADVISORS

Page 2: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

% OF ADVISORS WITH A LINKEDIN PROFILE

Page 3: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

% OF ADVISORS WITH A LINKEDIN PICTURE

Page 4: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

LINKS INCLUDED BY ADVISORS ON THEIR PROFILE

Page 5: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

CONTACT GROUPS ADDED BY ADVISORS ON LINKEDIN

Page 6: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

RECOMMENDATIONS DISPLAYED BY ADVISORS ON LINKEDIN

Page 7: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

# OF GROUPS ADVISORS ARE MEMBER OF ON LINKEDIN

Page 8: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

% OF ADVISORS USING LINKEDIN ANSWERS

Page 9: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

APPLICATIONS USED BY ADVISORS ON LINKEDIN

Page 10: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

% OF ADVISORS USING LINKEDIN DIRECTADS

Page 11: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

HOW OFTEN ADVISORS UPDATE THEIR PROFILE?

Page 12: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

WEEKLY TIME SPENT BY ADVISORS ON LINKEDIN

Page 13: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

TAKEAWAYS

94% of advisors use Linkedin71% use recommendations55% are members of 2+ groupsOnly 44% have used Linkedin Answers25% are running CPC ads20% never update their profiles61% use LinkedIn less than 1h per week

Page 14: Linkedin Study: usage amongst financial advisors

LinkedIn Study: usage amongst financial advisors

ADVISOR WEBSITES IS NORTH AMERICA’S LEADING PROVIDER OF WEBSITES DESIGNED SPECIFICALLY FOR FINANCIAL SERVICES PROFESSIONALS. IT WORKS CLOSELY WITH ADVISORS AND FINANCIAL INSTITUTIONS TO DELIVER EFFICIENT; COMPLIANT AND HIGH QUALITY PRODUCTS.

LOIC JEANJEANOnline Marketing Manager [email protected] jjloic advisorwebsites


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