Tracking the Client

Conversion Journey

Consumers are subject to variety advertisements:

• Emails• Messages• Display ads• Daily conversation• Etc .......

• Research these methods to observe which one suits your services most

• Lead generation strategies should be built on the buyer’s decision journey

• Journey from a requirement to a deal gives space to make an impression on client

There are 3 stages that summarise the client conversion journey:

1. Reaching Out2. Driving the Decision3. Conversion

Reaching Out:

• Brand awareness – most vital point of audience capturing

• This is the first contact of your business with audiences

• Strategies at this stage are plain informative

Brand awareness can be measured using:

• Survey – survey all running customers and prospects

• Common search terms – Put yourself in customers shoes and identify apt SEO methods

Driving the Decision:

• This step comes after you have caught the attention of potential customers

• Create more contact and provide more information

• Embed call to action buttons and live chat on your web presence platforms

Driving the Decision (cont’d)

• Highlight contact details on your listings

• Convey your benefits to the audience

• Create interactive content – blogs, infographics, eBooks, videos

• Offer free trials, special offers and packages

Conversion:

• Specific, one-to-one communication is required at this stage

• Recipient now becomes a prospect

• Efficiency, communication and mutual understanding drive this point

• Measuring conversion rate is an essential factor for all marketers

• This is measured wrt:• total number of leads• total number of website visitors• etc...

• Researching on declining conversion rates is equally important

Looking into these points will result in higher conversion rates for the nest scheme or strategy

being planned by your organisation.