tracking conversions in google analytics · who has an ecommerce site? 1. ecommerce is main...
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Tracking Conversions in Google Analytics
By Ryan Masterson, Green Hat Web Solutions
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WelcomeRyan Masterson● CEO and Co-founder of Green Hat Web Solutions● My focus is on user interface and user experience design● Worked in web development since 1997● Worked for these Denver/Boulder agencies:
○ Volume Nine (SEO, Internet Marketing)○ Blue Moon Digital (SEO, Internet Marketing)○ Room 214 (SEO, Social Media Marketing)
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How often do you use?A. I look at reports from Google Analytics at least four times per year.B. I look at reports less than four times per year.
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Who has an ecommerce site?1. Ecommerce is main objective of business?2. Ecommerce is only a part of business?Even if you don’t have an ecommerce site, this workshop is for you. In fact, there are perhaps more surprises in here for you specifically.
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Is this true?Tracking your website’s visitors and number of pages visited is one of the most important things you can learn from Google Analytics or an SEO expert.
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Is this true?Tracking your website’s visitors and number of pages visited is one of the most important things you can learn from Google Analytics or an SEO expert.
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Conversion is KING
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“Goals” in Google AnalyticsThere are four types of goals. A goal can be:1. URL (destination)2. Time (duration)3. Pages per visit 4. Events
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Examples of goals1. URL (destination): Email newsletter signup,
contact form submission2. Time (duration): Games, chat rooms, forum 3. Pages per visit: Completed all pages of a tutorial,
Read multiple news stories4. Events: Watched your video, clicked on a social
media icon, shared a post on social media
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Events vs goals● Event = a specific interaction with your website
that you must program into your website
● Goal = any conversion that you define
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Time to get our hands dirty!● Set up a goal● Turn on ecommerce tracking
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Analyzing the goal conversionsDefault view of Acquisition > Overview
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Analyzing the goal conversionsAcquisition > Overview with goal tracking turned on
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Analyzing the ecommerce infoDefault view of Acquisition > Source/Medium
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Analyzing the ecommerce infoAcquisition > Source/Medium with ecommerce tracking turned on
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How to increase conversionsJoin email list at: https://conversion-rate-experts.com/
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Don’t mess up your own data!Don’t let your own data be tracked.Make sure all of your team members install this in their browser(s) so that their own traffic doesn't get counted: https://tools.google.com/dlpage/gaoptout
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Thank you!Copy of the slides available at https://goo.gl/8morGz
Did you like this? Let me know!
Ryan [email protected], www.greenhatwebs.com