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JANET’S NOTES FROM: I/O PSYCHOLOGY UNDERSTANDING THE WORKPLACE BY PAUL E. LEVY Ch 2: Research Methods

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Page 1: Towson Industrial Psychology

JANET’S NOTES FROM:

I/O PSYCHOLOGYUNDERSTANDING THE WORKPLACE

BY PAUL E. LEVY

Ch 2: Research Methods

Page 2: Towson Industrial Psychology

The 4 Goals of Science

Using the scientific process or method to generate a body of knowledge, follow these 4 steps:

Description The accurate portrayal or depiction of the phenomenon of interest

Explanation Gathering knowledge about why the phenomenon exists or what causes it

Prediction The ability to anticipate an event prior to its actual occurrence.

Control The manipulation of antecedent conditions to affect behavior. (Antecedent

= prior to)

Page 3: Towson Industrial Psychology

The 3 Assumptions of Science

Empiricism The notion that the best way to understand behavior is to generate predictions

based on theory, to gather data, and to use the data to test these predictions.

Determinism Suggests that behavior is orderly and systematic and doesn’t just happen by

chance

Discoverability Suggests not only that behavior is orderly but also that this orderliness can be

discovered

Page 4: Towson Industrial Psychology

Other Definitions of ScienceFound on Urban Dictionary.com

What she blinded me with. Whoever "she" could be. She blinded me...with science!

An attempt to understand the world. Often contains big words that are unnecessary.

----"Well, It appears science has failed again, in front of overwhelming religious evidence." --Reverend Lovejoy (The Simpsons)

Page 5: Towson Industrial Psychology

The 5 Parts of A Theory

Parsimony The theory should be able to explain a lot in as simple a way as possible

Precision The theory should be specific and accurate in its wording and conceptual statements so that

everyone knows what its propositions and predictions are

Testability The propositions presented in the theory must be verifiable by some sort of experimentation

Usefulness A theory should be practical and help in describing, explaining, and predicting an important

phenomenon

Generativity The theory should stimulate research that attempts to support or refute its propositions

Page 6: Towson Industrial Psychology

Which Occurs First: Data or Theory?

Sir Francis Bacon in 1600’s believed in empirical observation – data was key

Induction An approach to science that consists of working from data to theory

Deduction An approach to science in which we start with theory and propositions and then

collect data to test those propositions – working from theory to data.

Most scientists combine both types of observation, but initially, most research is driven by inductive processes

Refer to Fig 2.1 on P. 29

Page 7: Towson Industrial Psychology

Research Terminology and Basic Concepts:Independent and Dependent Variables

Casual Inference A conclusion, drawn from research data, about the likelihood of a causal

relationship between two variables.

Independent Variable A variable that is systematically manipulated by the experimenter or, at the

least, measured by the experimenter as a precursor to other variables.

Dependent Variable The variable of interest, or what we design our experiments to assess.

Extraneous Variable Anything other than the independent variable that can contaminate our results

or be thought of as an alternative to our causal explanation.

Page 8: Towson Industrial Psychology

Research Terminology and Basic Concepts:Internal and External Validity

Internal Validity The extent to which we can draw causal inferences about our variables.

External Validity The extent to which the results obtained in an experiment generalize to other

people, settings, and times.

Page 9: Towson Industrial Psychology

Research Terminology and Basic Concepts:Control

Why do we need control in research? We need to be sure that other potential explanations aren’t affecting our

results.

Ways to control for extraneous variables:

1. The potentially extraneous variable can be held constant in our experiment

2. We can systematically manipulate different levels of the variable

3. We can use statistical control, such as the analysis of convariance, to remove or control the variability in our dependent variable that is due to the extraneous variable.

Page 10: Towson Industrial Psychology

The Research Process

Hypothesis A tentative statement about the relationship between two or more variables

Stages of the Research Process:

Formulate the HypothesisDesign the StudyCollect DataAnalyze the DataReport the Findings

Page 11: Towson Industrial Psychology

Types of Research Designs: Experimental Methods

Experimental Methods Research procedures that are distinguished by random assignment of

participants to conditions and the manipulation of independent variables

Random Assignment The procedure by which research participants, once selected, are assigned to

conditions such that each one has an equally likely chance of being assigned to each condition

Manipulation The systematic control, variation, or application of independent variables to

different groups of participants

Page 12: Towson Industrial Psychology

Types of Research Designs:Field Experiments and Quasi-Experiments

Quasi-Experiment A research design that resembles an experimental design but does not include

random assignment.

Often use intact groups

More feasible to conduct inside companies but still allow for reasonable levels of internal validity

Page 13: Towson Industrial Psychology

Types of Research Designs:Observational Methods

Observational Methods are sometimes called “Correlational Designs”

Results usually analyzed by correlational approaches(refer to statistics part of Chapter 2)

Descriptive research is important because although we cannot infer causality from such research, we can gather data that can be used to generate more causal hypotheses, which can be examined with experimental designs (p.39).

Page 14: Towson Industrial Psychology

Data Collection Techniques:Naturalistic Observation

Unobtrusive Naturalistic Observation An observational technique whereby the researcher unobtrusively and

objectively observes individuals but does not try to blend in with them

This type of research is used more often by I/O Psychologists, rather than Participant Observation (blending in).

The researcher must be aware of the possibility that she is affecting behaviors and interactions through her observation.

Page 15: Towson Industrial Psychology

Data Collection Techniques:Case Studies

Case Studies Examinations of a single individual, group, company, or society

Similar to Naturalistic Observation

Might involve interviews, historical analysis, or research into the writings or policies of an individual or organization.

The main purpose of case studies is description (as with other observational methods), although explanation is a reasonable goal of case studies, too.

Page 16: Towson Industrial Psychology

Data Collection Techniques:Archival Research

Archival Research Research relying on secondary data sets that were collected either for general

or specific purposes indentified by an individual or organization.

The quality of research using an archival data set is strongly affected by the quality of that original study.

Steps 2 and 3 of the Research Process are already complete to the researcher, shortening the length of time for the study.

Page 17: Towson Industrial Psychology

Data Collection Techniques:Surveys

Surveys A data collection technique that involves the selection of a sample of respondents

and the administration of some type of questionnaire

Most frequently used method of data collection in I/O Psychology

Self Administered Questionnaires – easy to administer and can be given to large groups. Also provides anonymity to users.

Interviews – more time consuming but response rate is higher than self-administered questionnaires.

Page 18: Towson Industrial Psychology

Measurement:Reliability

Measurement The assignment of numbers to objects or events using rules in such a way as to

represent specified attributes of the objects

Attribute A dimension along which individuals can be measured and along which

individuals vary

Reliability The consistency or stability of a measure

Test-Retest Reliability The stability of a test over time; often referred to as a coefficient of stability

Page 19: Towson Industrial Psychology

Measurement:Reliability

Parallel Forms Reliability The extent to which two independent forms of a test are equivalent measures of

the same construct

Interrater Reliability The extent to which multiple raters or judges agree on ratings made about a

particular person, thing, or behavior

Internal Consistency An indication of the extent to which individual test items seem to be measuring

the same thing

Page 20: Towson Industrial Psychology

Measurement:Validity of Tests, Measures, and Scales

Construct Validity The extent to which a test measures the underlying construct that it was

intended to measure

Construct An abstract quality, such as intelligence or motivation, that is not observable

and is difficult to measure

Content validity The degree to which a test or predictor covers a representative sample of the

quality being assessed

Predictive Validity The extent to which test scores obtained at one point in time predict criteria

obtained in the future.

Page 21: Towson Industrial Psychology

Measurement:Validity of Tests, Measures, and Scales

Concurrent Validity The extent to which a test predicts a criterion that is measured at the same

time that the test is conducted

Convergent Validity The degree to which a measure of the construct in which we are interested is

related to measures of other, similar constructs

Divergent Validity The degree to which a measure of the construct in which we are interested is

NOT related to measures of other, dissimilar constructs

Page 22: Towson Industrial Psychology

Statistics:Measures of Central Tendency

Statistic An efficient device for summarizing in a single number the value,

characteristics, or scores describing a series of cases

Mode The most frequent single score in a distribution

Median The score in the middle of the distribution

Mean The arithmetic average of a group of scores, typically the most useful measure

of central tendency

Page 23: Towson Industrial Psychology

Other Definitions of the Word “Statistics”:Found on Urban Dictionary .com

The study of percentages, bars, graphs, and charts, all in an attempt to make some sort of logical conclusion out of a bunch of numbers so that even more percentages, bars, graphs, and charts can be made. Statistics may not be of practical use in everyday life, unless you own a casino.

The mathematical study of the distribution of data on any subject to prove any point you're trying to make, when whining about it doesn't work. 39% of all statistics are made up.

Also known as a useless subject one is forced to do to complete one's degree in Capitalism 101 so one can get a piece of paper at the end of four years to be part of a globalised world so one can feed one's children (if one chooses to have any) and live happily ever after. So if one does not do statistics one will lead a sad and lonely life. Look at all the happy people, want to know their secret? It’s statistics.

Page 24: Towson Industrial Psychology

Statistics:Measures of Dispersion

Range The simplest measure of dispersion, reflecting the spread of scores from the

lowest to the highest

Variance A useful measure of dispersion reflecting the sum of the squared differences

between each score and the mean of the group

Standard Deviation A measure of dispersion that is calculated as the square root of the variance

Page 25: Towson Industrial Psychology

Statistics:Shapes of Distributions

Normal Distribution A mathematically based distribution depicted as a bell-shaped curve

Page 26: Towson Industrial Psychology

Statistics:Correlation and Regression

Correlation Coefficient A statistic that measures the strength

and direction of the relationship between two variables

Coefficient of Determination The percentage of variance in a

criterion that is accounted for by a predictor

The example to the right is a “Coefficient of Determination” graph from the Maryland Water Science Center

Page 27: Towson Industrial Psychology

Statistics:Meta-Analysis

Meta-Analysis A methodology that is used to conduct quantitative literature reviews

A way to combine different findings and provide the best estimate of the true relationship between job satisfaction and job performance.

Combines information from 25, 100, or even 1000 studies to arrive at the best estimate of true relationship.

Page 28: Towson Industrial Psychology

Fantabulous Internet Links

http://www.socialpsychology.org/io.htm Dozens of great internet sites for I/O Psychology

http://www.siop.org/tip/TIP.aspx Society for I/O Psychology Website

http://www.siop.org/GTP/ Graduate Training Programs in I/O Psychology

http://www.urbandictionary.com/ Use 2-3 times daily for 7 days, and you will laugh more!