Update/Town Hall Meeting

Plans & Growth Initiatives

– Space & Communication Improvement –  Inbound Marketing

•  Lead gen/Lead nurturing •  sales Infrastructure

– Client Nurturing – Zerys Conversion – Channel support – Partner development – Event Expansion – Product development  

0.0  

5.0  

10.0  

15.0  

20.0  

25.0  

30.0  

35.0  

NEW  LEADS,  NURTURING  ACTIVITY  ONE  WEEK  MOVING  AVERAGE  

New  MA  

Nurture  MA  

0  

1  

2  

3  

4  

#  Contracts  Closed  

$0  

$5,000  

$10,000  

$15,000  

$20,000  

$25,000  

$30,000  

$35,000  

$40,000  

REVENUE  PER  WEEK  

100  

300  

500  

700  

900  

1100  

1300  

1500  

0  

10  

20  

30  

40  

50  

60  

70  

80  

90  

100  

110  

120  

130  

140  

150  

Overall  AcIve  Accou

nts  

Month  and  Year  

CancellaIon

s/  New

 Accou

nts  

All  Sherpa  Brands  

New   Cancella:ons   Total  #  Accounts  

Client  Nurturing,  Channel  Support,  Zerys  Conversion  

•  Jus:n/Natasha  modeling  and  tes:ng:  –  Telephone  team  –  Integra:ng  first  to  last  client  touches  

•  Andrew  WiPer,  Strategic  Accounts  Manager  – HD  and  AF  channel  sales  and  service  support  –  Key  partner  contact  and  development  

•  Finalizing  Community  Sherpa  Conversion  –  Savings  accommodates  February  reduced  content  crea:on  workload  

– Next  steps:  integrate  Zerys  into  all  DigitalSherpa  content  environments  

Marke:ng  Event  Expansion  

•  Design  Bloggers  Conference  – +100  aPendees  – +$100K  revenue  

•  New  Launches  2013  – Mul:Family  Social  Media  Summit-­‐  Napa,  1/13  – BlogHot  –  Los  Angeles  3/13  – European  Design  Bloggers  Conference-­‐  5/13  

•  $500K  and  8%  DigitalSherpa  Revenue  Growth  

SMB Inbound/Social Marketing Funnel

Social Networking�Fan Activation �

Content �Marketing �

Discovery  

Conversion  

Op:mize  

Lead Mgmt �Web analytics�Site Optimization �

• Email Mktg�• Lead Nurturing �• Landing Pgs �• Opt/tracking �

Blog & Social Analytics �

Social Listening �

Product  Planning  Grid  

New  Product  &  UI  Release  

Product  Release  Calendar  

•  August  Development  

•  September  internal  Beta  and  Training  

•  September  Marke:ng  Crea:on  

•  October  Sales  Training  and  Launch  

Investment  Community  Validates  DigitalSherpa  Business  Model  

Plans & Growth Initiatives

– Space & Communication Improvement –  Inbound Marketing

•  Lead gen/Lead nurturing •  sales Infrastructure

– Client Nurturing – Zerys Conversion – Channel support – Partner development – Event Expansion – Product development  

Immediate  Priori:es  

•  Management  and  team  development  –  Internet  and  Content  Marke:ng  Curriculum  for  DigitalSherpa  staff  

–  Leadership  development  program  

•  Comprehensive  plan  for  increased  client  reten:on  •  Product  Launch  •  Op:mize  new  lead  and  customer  acquisi:on  •  Integrate  SocialTract  and  hunt  for  similar  deals  •  Event  launch  season  •  Enhance  NCI  value  to  secure  future  investment:  Why?