towards an attractive sustainable future

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0 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj V lw`rfy `k @vv r`iv guj ( Yzyv`gk`bhj `kf E`gr Ezvzrj Vnj zt#`kf#ilcgko ojkjr`vglky ulgij lk ihgc`vj in`koj @ ugyglk erlc vnj B`hvgi Zkgujrygv Trlor`ccj yvzfjkvyilkejrjkij lk ihgc`vj in`koj g k Y}i}jigk( Klujcbjr 244>+  M`alb Or`kfgk 244> Y}i}jigk

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8/9/2019 Towards an Attractive Sustainable Future

http://slidepdf.com/reader/full/towards-an-attractive-sustainable-future 1/28

8/9/2019 Towards an Attractive Sustainable Future

http://slidepdf.com/reader/full/towards-an-attractive-sustainable-future 2/28

Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj 2

Iltrgonv § 244> b M`alb Or`kfgk( vnj B`hvgi Zkgujrygv Trlor`ccj Yjirjv`rg`v`kf vnj ilkejrjkij t`rvgigt`kvy

Tzbhgynjf b vnj B`hvgi Zkgujrygv Trlor`ccjgk Ztty`h`( Fjijcbjr 244>+244>

Y}i}jigk

Ztty`h` Ijkvrj elr Yzyv`gk`bhj Fjujhltcjkv

8/9/2019 Towards an Attractive Sustainable Future

http://slidepdf.com/reader/full/towards-an-attractive-sustainable-future 3/28

2 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

Vnj B`hvgi Zkgujrygv Trlor`ccj n`y klw elr 04 j`ry njhf `k `kkz`h ytrgko Yvzfjkvy

Ilkejrjkij+ @ttrl~gc`vjh 54’>4 yvzfjkvy erlc vnj 06 ilzkvrgjy gk vnj BZT kjv#

 wlra n`uj bjjk ogujk ` th`velrc vl cjjv `kf illtjr`vj lk gyyzjy ilkkjivjf vl yzyv`g#

k`bhj fjujhltcjkv+ Vnj ilkejrjkij vnjcjy n`uj u`rgjf vl ylcj j~vjkv bzv vnj ol`h

n`y bjjk vl gkirj`yj vnj yvzfjkvy‗ aklwhjfoj( irj`vj ` ilcclk zkfjryv`kfgko le yzy#

v`gk`bhj fjujhltcjkv gk vnj B`hvgi Yj` rjoglk `y wjhh `y vl trlclvj ilkv`ivy( gkvjrk`#

vglk`h zkfjryv`kfgko `kf fjclir`i fjujhltcjkv+ Vngy gy klv vnj egryv vgcj vn`v wj

n`uj ihgc`vj in`koj `y vnj vnjcj( `y gv w`y gk elizy `hrj`f gk @trgh 244?+

Elr vnj egryv vgcj jujr( vnj BZT fjigfjf vl `rr`koj vwl Yvzfjkvy Ilkejrjkijy vnj y`#

cj j`r+ Vngy fjigyglk w`y b`yjf lk vnj ejjhgko vn`v vnj kjvwlra wlzhf orj`vh bjkjegv

erlc yzin `k `ivgugv `kf fzj vl vnj e`iv vn`v vnj gyyzj le ihgc`vj in`koj gy ` c`mlr

in`hhjkoj elr yligjvgjy wlrhfwgfj `kf gy vnrj`vjkgko hgujhgnllfy( ellf yjizrgv `kf bg#

lfgujrygv+ Vnj kjolvg`vglky `rj lkolgko rjo`rfgko vnj rjth`ijcjkv le vnj Alvl `orj#

jcjkv+ Lkj cghjyvlkj cjjvgko vlla th`ij gk Tl}k`k( Tlh`kf 0’02 Fjijcbjr vngy

j`r `kf vnj kjw er`cjwlra wghh bj egk`hg}jf gk Iltjkn`ojk gk Fjijcbjr 2447+ Yvz#

fjkvy `rj lzr ezvzrj( `y vnj wghh bj gcthjcjkvgko vnjyj in`kojy `kf `hyl wghh bj `e#

ejivjf b vnj fjigyglky vn`v `rj v`ajk vlf`+ Yvzfjkvy `rj vnjrjelrj `rj aj tjrylky elr

vnj vr`kygvglk `kf fjujhltcjkv le lzr rjoglk gk ` yzyv`gk`bhj c`kkjr+ @k gctlrv`kv`kf fjigyguj e`ivlr gk vngy fjigyglk w`y vn`v vnj C`rgvgcj Zkgujrygv le Y}i}jigk leej#

rjf vl yzttlrv `kf nlyv vngy ilkejrjkij( wngin wj w`rch vn`ka vnjc elr+

Ihgc`vj in`koj gy vl ` h`roj j~vjkv fjtjkf`kv lk vn`v wj v`aj rjytlkygbghgv elr `kf `

ilccgvcjkv vl gcthjcjkv cj`yzrjy `kf in`kojy gk lzr hgejyvhj vl fr`yvgi`hh rjfzij

vnj jcgyyglky le orjjknlzyj o`yjy gk lrfjr vl `ulgf i`v`yvrltngi ihgc`vj in`koj+ Vngy

gy kjijyy`r vl irj`vj ` yzyv`gk`bhj ezvzrj elr lzr th`kjv+ Vnjrjelrj gv gy le orj`v gctlr#

v`kij vl gkulhuj vnj yvzfjkvy le vnj B`hvgi Yj` rjoglk gk vnj b`vvhj `o`gkyv ihgc`vj

in`koj+ G w`y gctrjyyjf b vnj ilccgvcjkv `kf gkvjrjyv ynlwk b vnj yvzfjkvy vn`v

t`rvgigt`vjf gk vngy Yvzfjkv Ilkejrjkij `kf hlla elrw`rf vl ezvzrj illtjr`vglk wgvn

vnjc `kf vl yjj vnj rjyzhvy le vnjgr ilccgvcjkv+

  _j th`k vl n`uj ` yjrgjy le Yvzfjkv Ilkejrjkijy lk vnj vnjcj Ihgc`vj in`koj vn`v

 wghh hj`f zt vl vnj Iltjkn`ojk kjolvg`vglky gk 2447+

Inrgyvgkj M`albyylk

Fgrjivlr 

Vnj B`hvgi Zkgujrygv Trlor`ccj 

Elrjwlrf

Yvzfjkvy `rj aj tjrylkyelr vnj vr`kygvglk `kffjujhltcjkv le lzr 

rjoglk gk ` yzyv`gk`bhjc`kkjr+

8/9/2019 Towards an Attractive Sustainable Future

http://slidepdf.com/reader/full/towards-an-attractive-sustainable-future 4/28

Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj 9

Vngy rjtlrv gy vnj ulgij le  vnj yvzfjkvy erlc vnjB`hvgi Yj` Rjoglk `kf wj vn`ka vnj B`hvgi Zkgujrygv Trlor`ccj elr vnjgr hlko#yv`kfgko vrzyv `kfbjhgje gk yvzfjkvy v`agko`k `ivguj rlhj gk vnjgr 

jfzi`vglk `y wjhh `yigvg}jky

Vngy rjtlrv gy vnj ulgij le vnj yvzfjkvy erlc vnj B`hvgi Yj` Rjoglk `kf wj vn`ka vnj

B`hvgi Zkgujrygv Trlor`ccj elr vnjgr hlko#yv`kfgko vrzyv `kf bjhgje gk yvzfjkvy v`#

agko `k `ivguj rlhj gk vnjgr jfzi`vglk `y wjhh `y igvg}jky+ Bzv wj ilzhfk‗v n`uj flkj gv

`hlkj+ Egryv le `hh( lzr vn`kay ol vl( vnj C`rgvgcj Zkgujrygv le Y}i}jigk elr ojkjrlzyh 

nlyvgko zy fzrgko lzr ilkejrjkij+ _j wjrj `hyl hzia vl n`uj wgvn zy ` orj`v vj`c le 

j~tjrvy erlc fgeejrjkv ilzkvrgjy `kf fgyigthgkjy( vn`v ilkvrgbzvjf vl lzr trlijyy

vnrlzonlzv vnj ilkejrjkij+ Lzr w`rcjyv vn`kay vl Fr+ @kfr}jm Ygjc`y}al erlc vnj

Gkyvgvzvj le Ezkf`cjkv`h Vjinklhlogi`h Rjyj`rin( Tlhgyn @i`fjc le Yigjkijy1 vl Trle+

Bjrkf Fjh`alwgv} erlc vnj Zkgujrygv le ]gvv`z gk Ojrc`k1 vl Gju` Brzkjkgjij erlcvnj Cgkgyvr le vnj Jkugrlkcjkv le vnj Rjtzbhgi le H`vug`1 `kf vl Yv`ee`k Vghh`kfjr(

Ihgc`vj @cb`yy`flr `v vnj Ywjfgyn Cgkgyvr le Jkugrlkcjkv( wnl zkelrvzk`vjh 

ilzhfk‗v bj wgvn zy fzrgko vnj ilkejrjkij fzj vl vjinkgi`h trlbhjcy lk lzr ygfj bzv

ilkvrgbzvjf ojkjrlzyh fzrgko vnj th`kkgko trlijyy+

  _j `hyl vn`ka Y`r` @kfjryylk `kf vnj Ijkvrj elr Jkugrlkcjkv `kf Fjujhltcjkv

Yvzfgjy `v IYF Ztty`h`( Ztty`h` Zkgujrygv `kf Ywjfgyn Zkgujrygv elr @orgizhvzr`h

Yigjkijy elr il#`rr`kogko vngy ilkejrjkij `kf ojkjrlzyh ilkvrgbzvgko wgvn vnjgr j~tj#

rgjkij gk jfzi`vglk elr yzyv`gk`bhj fjujhltcjkv( t`rvgigt`vlr wlraynlty `kf trlmjiv

c`k`ojcjkv+

 _j wgyn vl vn`ka Inrgyvgkj M`albyylk `kf C`rg` _gkahjr `v vnj yjirjv`rg`v le vnj B`h#

vgi Zkgujrygv Trlor`ccj( elr vnjgr j~tjrgjkij( ltvgcgyc `kf bjhgje gk vngy trlmjiv+

Inrgyvgkj M`albyylk `kf Y`r` @kfjryylk ilkvrgbzvjf wgvn gkygonvezh ilccjkvy lk vnj

fr`ev le vngy rjtlrv+

 M`alb Or`kfgk

Yvzfjkvy‗ rjtrjyjkv`vguj vl vnj bl`rf le vnj B`hvgi Zkgujrygv Trlor`ccj 

`kf ilzryj illrfgk`vlr `v Ijczy( IYF Ztty`h`

@iaklwhjfojcjkvy

8/9/2019 Towards an Attractive Sustainable Future

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6 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

Elrjwlrf 2

@iaklwhjfojcjkvy 9

J~jizvguj yzcc`r 5

Gkvrlfzivglk # Yjvvgko vnj ilkvj~v >

Bzghfgko bhliay elr vnj ezvzrj 06

Jfzi`vglk 05

Gkklu`vglk kf gkujyvcjkvy 0>

Igvgjy 24

Hgejyvhj 22

Igvg}jkyngt 26

Rjejrjkijy 25

Ilkvjkvy

8/9/2019 Towards an Attractive Sustainable Future

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Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj :

Wjy( wj i`k!244>

Y}i}jigk

8/9/2019 Towards an Attractive Sustainable Future

http://slidepdf.com/reader/full/towards-an-attractive-sustainable-future 7/28

5 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

Vnj vnrj`v le ihgc`vj in`koj n`y

brlzonv ohlb`h `vvjkvglk vl vnj e`iv vn`v

nzc`k `ivgugvgjy `rj `hvjrgko lzr jk#

ugrlkcjkv gk i`v`yvrltngi `kf grrjujrygb#

hj w`y+ Yvghh( jcgyyglky le orjjknlzyj

o`yjy ilkvgkzj vl rgyj `v `k `iijhjr`vgko

r`vj `kf ohlb`h jcgyyglky `rj wlryj vn`k

jujk vnj wlryv#i`yj yijk`rgly+ Clrjlujr(rjijkv yigjkij yzoojyvy vn`v vnj izrrjkv

tlhgvgi`h v`rojv le ` 6:4 ttc orjjknlzyj

o`y ilkijkvr`vglk gy zkrj`hgyvgi ge vl `ul#

gf vrgoojrgko yjhe#rjgkelrigko ejjfb`ia 

trlijyyjy vn`v wghh hj`f vl rzk`w` w`r#

cgko le vnj th`kjv+ @ v`rojv le 9:4 ttc

gy rjo`rfjf `y clrj rj`hgyvgi ge wj w`kv vl

c`gkv`gk iijtv`bhj hgugko ilkfgvglky+

Ihgc`vj in`koj gy klv lkh ` ezvzrj

rgya `kf trlbhjc+ Tjlthj `rlzkf vnj

  wlrhf `rj `hrj`f yzeejrgko vnj gct`ivyerlc ihgc`vj in`koj `kf vnj tllr( wnl

n`uj ilkvrgbzvjf vnj hj`yv vl ihgc`vj

in`koj( `rj ngv vnj n`rfjyv+ Ihgc`vj

in`koj gy `hyl ` ojkjr`vglk`h gyyzj+ Vnj

lzko ojkjr`vglk le vlf`( `kf vnj ojkj#

r`vglky vl ilcj( wghh t` vnj ngonjyv

ilyvy ge wj e`gh vl rjytlkf trltjrh+

Jpz`hh `h`rcgko gy vnj yv`vj le lzr

th`kjv‗y hgej#yzttlrvgko jilyyvjcy `kf

  wj `rj tzyngko c`k le vnjyj yyvjcy

bjlkf vnjgr hgcgvy+ Vwl vngrfy le ohlb`h

hgej#yzttlrv yyvjcy `rj bjgko zyjf `bl#

uj vnjgr i`t`igv `kf 54* le jilyyvjc

yjrugijy ohlb`hh n`uj bjjk fjor`fjf+

  _nghj nzc`kgv `y ` wnlhj fr`yvgi`hh 

kjjfy vl hlwjr gvy ilkyzctvglk le k`vz#

r`h rjylzrijy( bghhglky le tjlthj hguj gk

yjujrj tlujrv `kf fjytjr`vjh kjjf vlgkirj`yj vnjgr rjylzrij ilkyzctvglk+

Elr vnj t`yv 0:4 j`ry( il`h( lgh `kf

k`vzr`h o`y n`y tlwjrjf lzr fjujhlt#

cjkv+ Vl cluj vlw`rfy yzyv`gk`bghgv wj

kjjf fjjt `kf yvrzivzr`h in`kojy gk nlw 

lzr yligjvgjy irj`vj wj`hvn+ T`yv `kf izr#

rjkv fjujhltcjkv clfjhy n`uj ojkjr`vjf

nzc`k wjhe`rj `v vnj j~tjkyj le k`vzr`h

yyvjcy+ Vngy kjjfy vl in`koj ge wj w`kv

vl yzyv`gk nzc`k trlorjyy+

Vlw`rfy `k `vvr`ivguj(yzyv`gk`bhj `kf e`gr ezvzrj

Gv gy tlyygbhj vl vzrk vnj vrjkfy le yvr`g#

kjf jilyyvjcy( ohlb`h w`rcgko `kf

tlujrv `kf vl cluj vlw`rfy ` ezvzrj

vn`v gy `vvr`ivguj( yzyv`gk`bhj `kf e`gr+ Gv

i`hhy elr `k gkvjrrjh`vjf jeelrv wnjrj trl#

orjyy gy c`fj lk `hh erlkvy `v lkij+ C`k 

J~jizvguj yzcc`r

T`yv `kf izrrjkvfjujhltcjkv clfjhy

n`uj ojkjr`vjf nzc`kwjhe`rj `v vnj j~tjkyj le 

k`vzr`h yyvjcy+ Vngykjjfy vl in`koj ge wj

w`kv vl yzyv`gk nzc`ktrlorjyy+

 _n`v wj fl vlf` `blzv ihgc`vj in`koj( yvr`gkjf jilyyvjcy `kf ohlb`htlujrv wghh yn`tj vnj ujr elzkf`vglky le hgej lk vngy th`kjv elr ojkjr`#vglky vl ilcj+ _j i`k yvghh rj`in ` ezvzrj vn`v gy `vvr`ivguj( yzyv`gk`bhj

`kf e`gr( bzv lzr wgkflw le lttlrvzkgv gy ihlygko e`yv+ Vngy rjtlrv yvrjy#yjy vnj fjegkgko gctlrv`kij le ihgc`vj in`koj( `kf zrojy lzr hj`fjry il#cj zt wgvn ` trlctv `kf yigjkvgegi`hh b`yjf `ivglk th`k vl cgvgo`vj

ihgc`vj in`koj `kf irj`vj ilkfgvglky elr `k `vvr`ivguj `kf e`gr fjujhlt#

cjkv vn`v jkyzrjy nzc`k wjhhbjgko elr ezvzrj ojkjr`vglky+

8/9/2019 Towards an Attractive Sustainable Future

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Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj ?

le vnj tgjijy elr bzghfgko vngy ezvzrj `rj

`hrj`f njrj( wnghj lvnjry kjjf vl bj

yvgczh`vjf b trl`ivguj `kf v`rojvjf

jeelrvy le rjyj`rin( jfzi`vglk `kf c`rajvygok`hy+ Aj `rj`y vn`v i`k ilkvrgbzvj vl

` yzyv`gk`bhj ezvzrj `rj jfzi`vglk( gkkl#

u`vglk `kf gkujyvcjkvy( igvgjy `kf zrb`k

th`kkgko( hgejyvhj `kf vnj rlhj le igvg#

}jkyngt+

Vnj vr`kygvglk vl ` yzyv`gk`bhj ezvzrj

 wghh klv n`ttjk ytlkv`kjlzyh+ Vnj cj#

jvgkoy gk Tl}k`k `kf Iltjkn`ojk wghh

yjv vnj er`cjwlra elr nlw nzc`kgv 

  wghh cjjv vnj in`hhjkoj le ihgc`vj

in`koj+ @y cjcbjry le vnj zt#`kf#il#

cgko ojkjr`vglk le vnj B`hvgi Yj` Rjoglk

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`k jpzgv`bhj ohlb`h fjujhltcjkv

 _nghj hj`fjry n`uj v`ajk vnj egryv yvjt le 

`iaklwhjfogko vnj trlbhjc( vnj klw 

fjytjr`vjh kjjf vl cluj lk vl ilkirjvj

`ivglky gk vnj tlyv#Alvl trlijyy vl yjv `

tlhgvgi`h er`cjwlra vn`v fjhgujry fjirj`#

yjf orjjknlzyj o`y jcgyyglky+ Vngy er`#

cjwlra kjjfy vl bj yigjkvgegi`hh b`yjf(

  wngin izrrjkvh cj`k olgko b`ia vl `

orjjknlzyj o`y ilkijkvr`vglk gk vnj `v#

clytnjrj le 9:4 ¤ ttc .r`vnjr vn`k

6:4 ¤ ttc' gk lrfjr vl `ulgf rzk`w` 

ohlb`h w`rcgko+ Gv `hyl kjjfy vl bj e`gr

gk vnj yjkyj vn`v gv ogujy rllc elr tllrilzkvrgjy vl gkirj`yj vnjgr rjylzrij zyj

gk lrfjr vl egonv tlujrv+ Rgin ilzkvrgjy

n`uj ilkvrgbzvjf vnj clyv vl ihgc`vj

in`koj `kf `hyl kjjf vl v`aj vnj hj`fgko

rlhj gk egonvgko gv+ Vngy cj`ky ygokgegi`kv

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ihj`r er`cjwlra wghh yvgczh`vj gkklu`#

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`k `vvr`ivguj ezvzrj elr jujrlkj+

Gcthjcjkv yzyv`gk`bhj fjujhltcjkv

gk jfzi`vglk `v `hh hjujhy

Jfzi`vglk `v `hh hjujhy( erlc trj#yinllh

vl zkgujrygvgjy kjjf vl wlra wgvn jfzi`#vglk elr yzyv`gk`bhj fjujhltcjkv( trlug#

fgko vnj kjijyy`r er`cjwlra( vllhy `kf

clfjhy vn`v `rj kjjfjf vl zkfjryv`kf

`kf wlra wgvn vnj fjegkgko in`hhjkojy le 

lzr vgcj+ Vngy tzvy jctn`ygy lk irgvgi`h

vngkagko( yyvjcy `k`hygy `kf vr`kyfg#

yigthgk`r illtjr`vglk+

Fgrjiv gkujyvcjkv fllwy vl trlclvj

gkklu`vglk gk yzyv`gk`bhj vjinklhlogjy

C`rajvy wghh hgajh klv rj`iv pzgiah jklzon vl yvgczh`vj vnj w`uj le gkklu`#

vglk vn`v gy kjjfjf+ Gkujyvlry `kf ol#

ujrkcjkvy kjjf vl v`aj ` trl`ivguj `t#

trl`in vl ozgfj fjujhltcjkv vlw`rfy

vnj hlw#i`rblk ylhzvglky vn`v wghh tlwjr

lzr ezvzrj `kf `w` erlc i`rblk gkvjk#

yguj gkfzyvrgjy+ Gkujyvcjkv ehlwy `kf

jilklcgi gkyvrzcjkvy yzin `y v`~jy `kf

yzbygfgjy th` gctlrv`kv rlhjy gk vngy+

Bzghf igvgjy elr ` brgonv orjjk ezvzrj

 _j hguj lk `k zrb`k th`kjv `kf nlw wj

th`k lzr igvgjy wghh yn`tj lzr ezvzrj+ Ig#

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yyvjcy( trltjr w`yvj rjiihgko `kf

gkirj`yjf jkjro jeegigjki le bzghfgkoy+

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jctlwjr ilkyzcjry

Hj`fjry n`uj ` hlv vl o`gk b gkulhugko

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tjr h`bjhgko le trlfzivy jctlwjr ilk#

yzcjry vl c`aj gkelrcjf inlgijy+

@y cjcbjry le vnj zt#`kf#ilcgko ojkjr`vglk le  vnj B`hvgi Yj` Rjoglk wj

yjj c`k lttlrvzkgvgjyelr `ivglk vlw`rfy `k`vvr`ivguj( yzyv`gk`bhj kfe`gr ezvzrj+

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B`hvgi Zkgujrygv Trlor`ccj ’ gk ilhh`blr`vglk wgvn Ijczy `v IYF 

Ztty`h`( Ztty`h` Zkgujrygv ’ vn`v `rj hj`fgko zt vl vnj ihgc`vjkjolvg`vglky gk Iltjkn`ojk gk 2447+

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> Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

Elr vnj t`yv 0:4 j`ry( elyygh ezjhy n`uj

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lzr wjhe`rj+ Vl cluj vlw`rfy yzyv`gk`bg#

hgv wj kjjf fjjt `kf yvrzivzr`h in`kojy

gk nlw lzr yligjvgjy ojkjr`vj wjhe`rj+

Lzr rl`f vlw`rfy `k `vvr`ivguj( yzyv`g#

k`bhj `kf e`gr ezvzrj yv`rvy wgvn ` ugyglk+

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njry kjjf vl bj yvgczh`vjf b trl`ivguj

`kf v`rojvjf jeelrvy le rjyj`rin( jfzi`#

vglk `kf c`rajv ygok`hy+ Vngy gy vnj ulgij

le vnj zt#`kf#ilcgko ojkjr`vglk le vnj

B`hvgi Yj` Rjoglk+ Vnj cjyy`oj gy ihj`r=

 wj fjc`kf yvrlko `kf ilkijrvjf `ivglk

lk vnj in`hhjkojy le ihgc`vj in`koj(

yvr`gkjf jilyyvjcy `kf ohlb`h tlujrv 

erlc lzr hj`fjry ’ `kf wj‗rj vnjrj vl

njht+

Vnj vnrj`v le ihgc`vj in`koj n`y

brlzonv ohlb`h `vvjkvglk vl vnj e`iv vn`v

nzc`k `ivgugvgjy `rj `hvjrgko lzr jk#

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hj w`y+ Jpz`hh `h`rcgko gy vnj yv`vj le 

lzr th`kjv‗y hgej#yzttlrvgko jilyyvjcy=

rjylzrijy `rj bjgko fjthjvjf `kf ytjigjy

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kjjf vl gkirj`yj vnjgr rjylzrij ilkyzct#

vglk+

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in`koj( yvr`gkjf jilyyvjcy `kf ohlb`h

tlujrv( wngin `rj vnj fjegkgko in`hhjko#

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fjyv+

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lzr wgkflw le lttlrvzkgv gy ihlygko e`yv+

 _n`v wj fl vlf` `blzv ihgc`vj in`koj( yvr`gkjf jilyyvjcy `kf ohlb`htlujrv wghh yn`tj vnj ujr elzkf`vglky le hgej lk vngy th`kjv elr ojkjr`#vglky vl ilcj+ _j i`k yvghh rj`in ` ezvzrj vn`v gy `vvr`ivguj( yzyv`gk`bhj

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tlrvgko jilyyvjcy `kf cluj vlw`rfy ` yzyv`gk`bhj ezvzrj+ Jujr clkvn

ilzkvy+

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Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj 7

Ihgc`vj in`koj gy `hyl ujr czin `

ojkjr`vglk`h gyyzj+ Vnj lzko ojkjr`vglk

le vlf`( `y wjhh `y ojkjr`vglky vl ilcj(

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`kf ilhh`tygko jilyyvjcy+ Vnj fjigyglky

vn`v wlrhf hj`fjry v`aj vlf` `rj le orj`v

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jkugrlkcjkv`h fjor`f`vglk bzv vnj wghh

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`vvr`ivguj ezvzrj elr lzryjhujy `kf elr lzr

inghfrjk+

Vnj cjjvgkoy gk Tl}k`k `kf Iltjk#

n`ojk wghh yjv vnj er`cjwlra elr nlw 

nzc`kgv wghh cjjv vnj in`hhjkoj le ihg#

c`vj in`koj+ Ge vnj gkvjrk`vglk`h ilc#

czkgv e`ghy vl illtjr`vj `kf ilcj vl

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`kf ynlrv#vjrc vr`fj leey+ Vngy rjtlrv

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v`kij le ihgc`vj in`koj( `kf zroj lzr

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nzc`k wjhhbjgko gk vnj ezvzrj+ Vngy i`k

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Yj` Rjoglk ’ n`uj c`k irj`vguj gfj`y

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Ihgc`vj in`koj= vnj kjjf vlcluj erlc ulgigko ilkijrk vlgccjfg`vj `ivglk

  @kvnrltlojkgi ihgc`vj in`koj( c`gkh 

fzj vl vnj bzrkgko le elyygh ezjhy elr

jkjro( vnrj`vjky vl grrjujrygbh in`koj

ilkfgvglky elr hgej lk vngy th`kjv+ Vnjrj

n`y bjjk ` hlv le yigjkvgegi `y wjhh `y tlhg#

vgi`h trlorjyy lk vngy gyyzj fzrgko vnj h`yv

ejw j`ry+ Vnj wlra le vnj Gkvjrolujrk#

cjkv`h T`kjh lk Ihgc`vj In`koj

.GTII'( `y wjhh `y vnj rjugjw b Ygr Kg#

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in`koj n`y tzv ihgc`vj in`koj lk vnj

ohlb`h `ojkf`+ Olujrkcjkvy wlrhfwgfj

`rj klw `iijtvgko vnj rj`hgv `kf yjujrg#

v le vnj trlbhjc+ Gk 244?( @h Olrj `kf

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Trg}j elr vnjgr jeelrvy vl bzghf zt `kfytrj`f aklwhjfoj blzv ihgc`vj in`koj+

Nlwjujr( vngy ngon ohlb`h `w`rjkjyy

n`y klv hjf vl fjirj`yjf jcgyyglky le 

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yglky ilkvgkzj vl rgyj `v `k `iijhjr`vgko

@blzv vnj ilkejrjkijGk Klujcbjr 244>( ilkijrkjf yvzfjkvy erlc 02ilzkvrgjy `kf 92 zkgujrygvgjy gk vnj B`hvgi Yj` Rjoglk

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 vglky+ Vnj fgyizyyglky kf wlraynlty gk Y}i}jigk wj#rj `gcjf vlw`rfy hllagko `v tlyygbghgvgjy `kf elrczh`# vgko ilkirjvj trltly`hy `kf `ivglk th`ky( `y wjhh `yelrcgko gkvjrk`vglk`h trlmjiv orlzty vn`v ajjt vnjtrlijyyjy olgko `evjr vnj ilkejrjkij jkfjf+

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04 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

r`vj `kf j`r `evjr j`r ohlb`h orjjknlz#

yj o`y jcgyyglky `rj wlryj vn`k jujk vnj

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ujrkcjkvy n`uj v`ajk vnj egryv yvjt= `ia#klwhjfogko vnj trlbhjc+ Klw vnj fj#

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fjhgujry fjirj`yjf jcgyyglky+ Ulgigko

ilkijrk gy klv jklzon( `kf wj `rj rj#

cgkfjf le vnj wlrfy le C`rvgk Hzvnjr

Agko Mr= ‘Lujr vnj bhj`injf blkjy `kf

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vglky `rj wrgvvjk vnj t`vnjvgi wlrfy= Vll

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zyjf `v `k `iijhjr`vgko r`vj( vnj j~vr`i#

vglk r`vj le c`k le vnj J`rvn‗y rjkjw`b#

hj rjylzrijy gy vll ngon `kf gy tzyngko

jilyyvjcy bjlkf vnjgr hgcgvy+ Vl yvlt

fjyvrlgko hgej yzttlrvgko jilyyvjcyjrugijy `kf vl yzyv`gk ilkfgvglky elr

`vvr`ivguj nzc`k hgujy gk vnj ezvzrj( wj

kjjf vl fjirj`yj lzr gct`iv lk vnjyj

yyvjcy+ _j hguj gk lujrynllv+ _njk `

yyvjc gy gk lujrynllv vnjrj `rj lkh vwl

tlyygbhj lzvlcjy( jgvnjr ` ilkvrlhhjf

rjvzrk vl ` yv`bhj yyvjc lr ’ ilhh`tyj+

Ylhzvglky vl ihgc`vj in`koj czyv jk`bhj

vnj vr`kygvglk b`ia vl ` yv`bhj yyvjc+>

Tlujrv= Fjih`rgko ` Ohlb`hFjujhltcjkv Jcjrojki

  @ffgko vl vnj ilcthj~gv le vnjyj jk#

ugrlkcjkv`h in`hhjkojy( wngin `rj gk

h`roj t`rv fzj vl lujr#j~vr`ivglk le k`vz#

r`h rjylzrijy `kf lujrzyj le k`vzr`h

ygkay( `rj vnj h`roj orlzty le tjlthj hgu#

gko gk tlujrv+ _nghj nzc`kgv `y `

 wnlhj fr`yvgi`hh kjjfy vl hlwjr gvy ilk#

 _njk ` yyvjc gy gklujrynllv vnjrj `rj lkh  vwl tlyygbhj lzvilcjy(

jgvnjr ` ilkvrlhhjf rjvzrk vl ` yv`bhj yyvjc lr ’ ilhh`tyj+

8/9/2019 Towards an Attractive Sustainable Future

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02 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

yzctvglk le k`vzr`h rjylzrijy gk lrfjr vl

c`gkv`gk ihgc`vj yv`bghgv `kf hgej#yzt#

tlrvgko jilyyvjcy( h`roj orlzty le tj#

lthj fjytjr`vjh kjjf `iijyy vl fjujhlt#cjkv `kf vl gkirj`yj vnjgr c`vjrg`h ilk#

yzctvglk gk lrfjr rgyj erlc tlujrv+

Gk e`iv( trlorjyy lk vnj Cghhjkkgzc

Fjujhltcjkv Ol`hy ’ ` yjv le ol`hy fji#

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j~vrjcj tlujrv( nzkojr `kf trjujkv`bhj

fgyj`yjy ’ gy yl yhlw vn`v wlrhf hj`fjry

fjih`rjf ` ‘fjujhltcjkv jcjrojki– gk

  M`kz`r 244>+ Vnj _lrhf B`ka jyvgc`#

vjy vn`v lkj gk elzr .0+6 bghhglk' tjlthj

hguj gk j~vrjcj tlujrv( vn`v vnjrj `rj

yjrglzy ynlrve`hhy gk egonvgko nzkojr `kf

c`hkzvrgvglk( vn`v n`he vnj wlrhf h`iay

b`ygi y`kgv`vglk `kf vn`v clrj vn`k

074+444 inghfrjk zkfjr eguj fgj erlc

fgyj`yj jujr wjja+ C`h`rg`( ` trjujkv`b#

hj fgyj`yj( aghhy lkj inghf jujr 94

yjilkfy+7

Vnj ihlyj ilkkjivglky bjvwjjk nz#

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hltcjkv Trlor`ccj `kf vnj _lrhf

B`ka+ Vnj _lrhf B`ka/y Ohlb`h Clkg#

vlrgko Rjtlrv lk vnj Cghhjkkgzc Fjuj#

hltcjkv Ol`hy yv`vjy= ‘Ihgc`vj in`koj

`kf hlyy `kf fjor`f`vglk le k`vzr`h rj#

ylzrijy n`uj vnj tlvjkvg`h vl yjujrjh 

rjujryj n`rf#j`rkjf fjujhltcjkv o`gky

le vnj t`yv `kf ilkyvr`gk trlytjivy elr

vnj ezvzrj+–04

V`iahgko vnjyj yjrglzy in`hhjkojy( `kfirj`vgko ilkfgvglky elr tllr tjlthj vl

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klwhjfogko vn`v nzc`k wjhe`rj gy fj#

tjkfjkv lk ihgc`vj yv`bghgv `kf nj`hvn 

jilyyvjcy+ T`yv `kf izrrjkv fjujhlt#

cjkv clfjhy n`uj levjk ojkjr`vjf nz#

c`k wjhe`rj `v vnj j~tjkyj le k`vzr`h

yyvjcy+ Vngy kjjfy vl in`koj ge wj w`kv

vl yzyv`gk nzc`k trlorjyy+ _j kjjf vl

egkf w`y le gkirj`ygko nzc`k wjhhbjgko

vn`v `v vnj y`cj vgcj c`aj k`vzr`h y#

yvjcy ehlzrgyn+

Vnj B`hvgi Yj` Rjoglk

Vl in`koj vnjyj gkvjrilkkjivjf vrjkfy ’

le ihgc`vj in`koj( yvr`gkjf jilyyvjcy

`kf ohlb`h tlujrv ’ `kf vl cluj lk vl

`k `vvr`ivguj ezvzrj vn`v gy yzyv`gk`bhj

`kf `u`gh`bhj elr jujrlkj gy vnj in`h#

hjkoj le lzr ojkjr`vglk+ Vnj B`hvgi Yj`

Rjoglk n`y ` ytjig`h rlhj vl th` gk vngy

ohlb`h trlijyy+

Egryvh( blvn le vnj vwl c`gk yzc#

cgvy gk vnj gkvjrk`vglk`h trlijyy vlw`rfy

` tlyv#Alvl ihgc`vj rjogcj wghh v`aj

th`ij gk vnj B`hvgi Yj` Rjoglk= gk Tl}k`k

gk Fjijcbjr 244> `kf gk Iltjkn`ojk

gk Fjijcbjr 2447+ Vnj yzccgv gk Il#

tjkn`ojk `hyl v`ajy th`ij wnjk Ywjfjk

in`gry vnj JZ+ Vnj rjyzhvy .lr h`ia le 

rjyzhvy' erlc vnjyj vwl yzccgvy wghh

n`uj ` trlelzkf gct`iv lk vnj ujr 

elzkf`vglky elr hgej elr ojkjr`vglky vlilcj+ Vnj igvg}jky le vnj B`hvgi Yj` Rj#

oglk n`uj ` ytjig`h rjytlkygbghgv vl c`#

aj yzrj vn`v ohlb`h hj`fjry o`vnjrgko gk

Tl}k`k `kf Iltjkn`ojk ilcj zt wgvn

` er`cjwlra vn`v jkyzrjy ` yv`bhj ihgc`vj

`kf c`ajy tlyygbhj `vvr`ivguj hgujy elr

izrrjkv kf ilcgko ojkjr`vglky+

Vnj ilzkvrgjy le vnj B`hvgi Yj` Rjog#

lk i`k `hyl fr`w lk ` hlko `kf yziijyy#

ezh ngyvlr le illtjr`vglk elr ` bjvvjr

jkugrlkcjkv+ Gk vnj rjoglk( gkyvgvzvglky`kf lro`kg}`vglky yzin `y vnj Njhygkag

Ilccgyyglk( B`hvgi 20( vnj Ilzkigh le 

B`hvgi Yj` Yv`vjy `kf( le ilzryj( vnj B`h#

vgi Zkgujrygv Trlor`ccj( n`uj fji`fjy

le j~tjrgjkij gk illtjr`vglk elr yzyv`g#

k`bhj fjujhltcjkv+ Vnj ilzkvrgjy le vnj

B`hvgi Yj` Rjoglk ynlzhf zyj vngy zkgpzj

b`yj le j~tjrgjkij le gkvjrk`vglk`h il#

ltjr`vglk ’ tlygvguj `y wjhh `y hjyy erzgv#

ezh j~tjrgjkijy ’ vl c`aj yzrj vn`v vnj

T`yv `kf izrrjkvfjujhltcjkv clfjhyn`uj levjk ojkjr`vjf

nzc`k wjhe`rj `v vnjj~tjkyj le k`vzr`hyyvjcy+ Vngy kjjfy vlin`koj ge wj w`kv vl

yzyv`gk nzc`k trlorjyy+

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 09

izrrjkv kjolvg`vglky lk ohlb`h ihgc`vj

tlhgi `rj jeegigjkv `kf yziijyyezh+

Vnj B`hvgi Yj` zkgvjy ` fgujryj orlzt

le ilzkvrgjy( vn`v `hh n`uj vnjgr lwk zkg#pzj in`hhjkojy wnjk trlorjyygko vl hlw#

i`rblk jilklcgjy+ Vnrjj le vnj vjk h`r#

ojyv izczh`vguj jcgvvjry le IL2 gk vnj

 wlrhf `rj ilzkvrgjy gk vnj B`hvgi Yj` Rj#

oglk( `kf czin le vnj jkjro gk#

er`yvrzivzrj fjtjkfy lk elyygh ezjhy+ Rzy#

yg`‗y jilklc gy nj`ugh b`yjf lk j~tlrvy

le elyygh ezjhy+ Tlh`kf n`y lkj le vnj h`r#

ojyv il`h rjyjrujy gk vnj wlrhf( `kf `h#

clyv `hh le gvy jhjivrgigv gy trlfzijf

erlc vngy rjylzrij+

Gk Ywjfjk( ojkjr`vgko wjhe`rj gy

ilkkjivjf vl ngon hjujhy le jkjro zyj

`kf rjylzrij ilkyzctvglk+ Czin le vnj

rjylzrij ellvtrgkv gy erlc gctlrvy le 

ilkyzcjr ollfy erlc lvnjr ilzkvrgjy(

yzin `y Ingk`( `kf wnjk vnjyj `rj v`ajk

gkvl `iilzkv Ywjfjk/y IL2 jcgyyglky

`rj gk vnj lrfjr le 04 vlkkjy tjr

i`tgv`+00

Vnj ilzkvrgjy le vnj B`hvgi Yj` Rjog#lk c` yjjc hliajf gkvl `k zkyzyv`g#

k`bhj fjujhltcjkv t`vn `kf vnj rjoglk(

`y vnj rjyv le vnj wlrhf( ijrv`gkh e`ijy

c`k in`hhjkojy wnjk flgko vnj kjijy#

y`r rjfzivglky le IL2 jcgyyglky `kf

k`vzr`h rjylzrij zyj+ Vnjrj `rj( nlwjujr(

c`k brghhg`kv gkgvg`vgujy vn`v( ogujk

trltjr yvgczh`vglk `kf vnj kjijyy`r 

gkyvgvzvglk`h er`cjwlra( wlzhf jk`bhj

vnj ilzkvrgjy le vnj B`hvgi Yj` Rjoglk vl

cluj vlw`rfy ` fjujhltcjkv wnjrj trl#orjyy lk jilhlogi`h gyyzjy oljy n`kf gk

n`kf wgvn gkirj`yjf wjhhbjgko `kf trl#

ytjrgv+

Klvjy

0+ Ytr`v % Yzvvlk( Ihgc`vj Ilfj Rjf  .Cjh#blzrkj( 244>'+

2+ Agko( _njrj fl wj ol erlc njrj= in`ly lr ilcczkgv .Bj`ilk Trjyy( 075>'

9+ Njgkbjro( Tj`a Jujrvngko # _`agko Zt vlvnj Ijkvzr le Fjihgkjy  .O`brglh` Gyh`kf(244?'

6+ N`kyjk( jv+ `h+( ‘V rojv @vclytnjrgi IL2=  _njrj Ynlzhf Nzc`kgv @gc<–( Ltjk @vclytnjrgi Yigjkij Mlzrk`h   .ulh+ 2( 244>'(t+ 20?+

:+ Elr `k gkvrlfzivglk vl Orjjknlzyj Fjuj#hltcjkv Rgonvy( yjj elr j~`cthj B`jr(  @vn`k`yglz % A`rvn`( Vnj Rgonv vl Fjuj#

hltcjkv gk ` Ihgc`vj Ilkyvr`gkjf _lrhf #Vnj Orjjknlzyj Fjujhltcjkv Rgonvy Er`#cjwlra .Bjrhgk( 244?'+

5+ Cghhjkkgzc Jilyyvjc @yyjyycjkv( Jily#yvjcy `kf Nzc`k _jhh#bjgko= Ykvnjygy ._`#yngkovlk( FI+( 244:'( t+ 0’02+

?+ YigjkijF`gh( ‘J~vgkivglk R`vj @irlyy VnjOhlbj Rj`injy Ngyvlrgi`h Trltlrvglky– .04,0( 2442'+ Rjvrgjujf 06,02 244> erlcnvvt=,,www+yigjkijf`gh+ilc,rjhj`yjy,2442,40,4240474?6>40+nvc

>+ Cj`flwy( R`kfjry % Cj`flwy( Hgcgvy vlOrlwvn ’ vnj 94 j`r ztf`vj  .Hlkflk(

244:'( t+ 9+7+ _lrhf B`ka( Ohlb`h Clkgvlrgko Rjtlrv 

  244>= CFOy `kf vnj Jkugrlkcjkv ._`#yngkovlk FI+( 244>'( t+ 2+

04+ Gbgf+( t+ 0+ Yjj `hyl ZKFT( Nzc`k Fjuj#hltcjkv Rjtlrv 244?,244> # Egonvgko ihgc`vj in`koj= Nzc`k ylhgf`rgv gk ` fgugfjf wlrhf  .Kjw Wlra( 244?'+

00+ K`vzruêrfyujrajv .Ywjfgyn Jkugrlkcjkv`hTrlvjivglk @ojki'( ‘Alkyzcvglkjky ahg#c`vtêujra`k–( R`ttlrv :749 .Yvlianlhc(244>'( t+ 02+

Vnj ilzkvrgjy le vnjB`hvgi Yj` Rjoglk kjjf vlzyj vnjgr zkgpzj b`yj le 

j~tjrgjkij gkgkvjrk`vglk`h illtjr`vglk vl c`aj yzrj vn`v vnjizrrjkv kjolvg`vglky lkohlb`h ihgc`vj tlhgi `rjjeffigjkv `kf yziijyyezh+

8/9/2019 Towards an Attractive Sustainable Future

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06 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

Vnj vr`kygvglk vl ` yzyv`gk`bhj ezvzrj

  wghh klv n`ttjk ytlkv`kjlzyh+ C`rajvy

  wghh hgajh klv rj`iv pzgiah jklzon vl

yvgczh`vj vnj w`uj le gkklu`vglk vn`v gy

kjjfjf( yl olujrkcjkvy kjjf vl v`aj `

trl`ivguj `ttrl`in vl ozgfj fjujhlt#

cjkv gk vnj trltjr fgrjivglk ug` gkujyv#

cjkvy `kf c`rajv cjin`kgycy+0Vnj mlzrkj vlw`rfy vngy ezvzrj yv`rvy

  wgvn ` ugyglk+ @v vnj ilkejrjkij gk

Y}i}jigk( wj vlla vnj egryv yvjty vlw`rfy

yzin ` ugyglk b fgyizyygko wjhe`rj `kf

  wjhhbjgko( gfjkvgegko aj `rj`y vn`v i`k

ilkvrgbzvj vlw`rfy ` yzyv`gk`bhj ezvzrj

`kf ilcgko zt wgvn ilkirjvj trltly`hy

le ilctlkjkvy vn`v wlzhf hj`f vlw`rf

vn`v ezvzrj+ _j wlrajf wgvn vnj `rj`y le 

jfzi`vglk( gkklu`vglk `kf gkujyvcjkvy(

igvg}jkyngt( igvgjy `kf hgejyvhj+ Vl t`#

r`tnr`yj @hbjrv Jgkyvjgk( wj i`kklv ylh#uj lzr trlbhjcy wgvn vnj y`cj agkf le 

gfj`y vn`v irj`vjf vnjc( `kf vnj ilkej#

rjkij t`rvgigt`kvy wjrj jkilzr`ojf vl

ltjk zt `kf vl ‘vngka lzvygfj vnj bl~–+

Vnj trltly`hy vn`v i`cj lzv erlc

vngy trlijyy `rj mzyv vnj bjogkkgko+ Vnj 

yt`k lujr fgeejrjkv yi`hjy `kf vgcj er`#

cjy( `kf erlc yvrzivzr`h in`koj vl v`r#

ojvjf ylhzvglky+ Ylcj yjjc clrj rj`#

hgyvgi vn`k lvnjry+ Ylcj i`k bj gcthj#

cjkvjf vlf`( wnghj lvnjry kjjf ylcj

clrj vgcj+

C`k le vnj tgjijy le vngy ugyglk c` 

yjjc ‘zkugyglk`r– `v egryv+ Ejw le vnj

gfj`y trjyjkvjf njrj `rj ilcthjvjh kjw+

  _nghj ylcj c` yjj vngy `y blrgko `kf

h`cj( elr zy vngy gy ` ylzrij le nltj+ Gv

cj`ky vn`v wj flk‗v n`uj vl ilzkv lk

ylhzvglky vn`v flk‗v jv j~gyv+ Le ilzryj

  wj ynlzhf kjujr yvlt jkugyglkgko ilc#

hjvjh kjw ylhzvglky( bzv wn`v‗y j~igvgk

Bzghfgko bhliay elr vnj ezvzrj

Gv gy tlyygbhj vl vzrk vnjyj vrjkfy # yvr`gkjf

jilyyvjcy( ohlb`hw`rcgko `kf tlujrv #`kf vl cluj vlw`rfy `ezvzrj vn`v gy `vvr`ivguj(

yzyv`gk`bhj `kf e`gr 

Gv gy tlyygbhj vl vzrk vnjyj vrjkfy # le yvr`gkjf jilyyvjcy( ohlb`h w`r#cgko `kf tlujrv # `kf vl cluj vlw`rfy ` ezvzrj vn`v gy `vvr`ivguj( yzyv`#gk`bhj `kf e`gr( bzv gv i`hhy elr `k gkvjrrjh`vjf jeelrv wnjrj trlorjyy czyv

bj c`fj lk `hh erlkvy `v lkij+ C`k le vnj bzghfgko bhliay le vngy ezvzrj`rj `u`gh`bhj `hrj`f ’ vnj `rj `hh `rlzkf zy ge wj mzyv hlla elr vnjc+Lvnjr tgjijy kjjf vl bj ezrvnjr fjujhltjf( rjpzgrgko v`rojvjf jeelrvy le 

rjyj`rin( jfzi`vglk `kf c`rajv ygok`hy+

8/9/2019 Towards an Attractive Sustainable Future

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 0:

gk vngy ugyglk gy vnj yyvjcg}jf ilhhjivglk

le clyvh j~gyvgko ylhzvglky vn`v wj i`k

yv`rv zygko rgonv `w`+

Gctlrv`kv t`rvy gk vngy ugyglk `rj=

• Jfzi`vglk `v `hh hjujhy( erlc trj#

yinllh vl zkgujrygvgjy kjjf vl wlra 

  wgvn jfzi`vglk elr yzyv`gk`bhj fj#

ujhltcjkv( trlugfgko vnj kjijyy`r 

er`cjwlra( vllhy `kf clfjhy vn`v

`rj kjjfjf vl zkfjryv`kf `kf wlra 

  wgvn vnj fjegkgko in`hhjkojy le lzr

vgcj+ Jfzi`vglk `hyl kjjfy vl wlra 

 wgvn u`hzjy+ _j `hyl kjjf vl v`rojv

`hrj`f ivguj trlejyyglk`hy+

• Clrj hli hh trlfzijf ollfy( jytj#

ig`hh ellf( vn`v fjirj`yjy vnj kjjf

elr hlko vr`kytlrvy+

• _lragko lzv w`y vl yn`rj vngkoy

`kf vnjrjelrj cjjvgko nzc`k kjjfy

 wnghj ilkyzcgko hjyy rjylzrijy+

• H`bjhgko le ollfy vn v `hhlwy ilk#

yzcjry vl c`aj `y gkelrcjf inlgijy

`y tlyygbhj+

• Vnj gctlrv kij le cjfg `kf vnjfjegkgko gct`iv gv n`y lk lzr u`hzjy

`kf hgejyvhjy w`y zkfjrhgkjy yjujr`h

vgcjy _j kjjf vl wlra wgvn cjfg`

`v `hh hjujhy( erlc jkvjrv`gkcjkv

trlor`ccjy vl kjwy fgyt`vinjy `kf

flizcjkv`rgjy+• Gkirj yjf zyj le tzbhgi vr`kytlrv #

vglk+

• Th`kkgko igvgjy vl bj orjjkjr( gkihz#

fgko orjjk }lkjy( trltjr w`yvj

rjiihgko( jeejivguj tzbhgi vr`kytlr#

v`vglk `kf ellf trlfzivglk hli`hg#

}jf wgvngk lr ihlyj vl igvgjy+

• Gkirj ygko vnj zyj le jkjro jeegig#

jkv bzghfgkoy b blvn rjklu`vgko

lhf bzghfgkoy `kf c`agko kjw 

bzghfgkoy jeegigjkv erlc vnj yv`rv+

• Zyj le v`~jy( v`rojvjf yzbygfgjy `kf

lvnjr jilklcgi ilkvrlh gkyvrz#

cjkvy vl yvgczh`vj gkklu`vglk `kf

gkujyvcjkvy gk orjjk vjinklhlogjy

Klvjy

0+ ZKFT( Nzc`k Fjujhltcjkv Rjtlrv 244?,   244> # Egonvgko ihgc`vj in`koj= Nzc`kylhgf`rgv gk ` fgugfjf wlrhf  .Kjw Wlra(244?'( t+ 02+

 _njk ` yyvjc gy gklujrynllv vnjrj `rj lkh  vwl tlyygbhj ylhzvglky(

jgvnjr ` ilkvrlhhjf rjvzrk vl ` yv`bhj yyvjc lr ’ ilhh`tyj+

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05 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 0?

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0> Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 07

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24 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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vn`v wghh h`rojh fjvjrcgkj lzr ezvzrj+–0

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 20

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vr`kytlrv vn`v gy `eelrf`bhj `kf `u`gh`bhjelr jujrlkj+ Zyj le bgiihjy( elr j~`ct#

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c`vjrg`hy `kf th`kkgkownjk bzghfgko nlzyjy+

8/9/2019 Towards an Attractive Sustainable Future

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22 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 29

Yinllhy gk elrjyvy

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0+ M`iaylk( ‘Vnj In`hhjkoj le Yzyv`gk`bhjHgejyvhjy–( gk Yv`raj .jf+' Yv`vj le vnj _lrhf   244> ’ Gkklu`vglky elr ` Yzyv`gk`bhj Jil#

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`blzv ` trlfzivyjkugrlkcjkv`h `kf ylig`hgct`iv gk lrfjr vl c`ajgkelrcjf inlgijy+

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26 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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8/9/2019 Towards an Attractive Sustainable Future

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Vlw`rfy k @vvr`ivguj( Yzyv`gk`bhj kf E`gr Ezvzrj 2:

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25 Vlw`rfy `k @vvr`ivguj( Yzyv`gk`bhj `kf E`gr Ezvzrj

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