DROMOLAND

2012

Third Annual Tourism Policy Workshop

This third annual workshop brings together senior

decision makers in the public and private sectors, and

academics with the clear objective of stimulating the

economic contribution of tourism to the Irish economy.

The initiative is led by the National Centre for Tourism

Policy Studies, University of Limerick.

November 2nd

to 4th

2012

PROGRAMME Friday 2nd November

4:00pm Registration at Dromoland Castle

5:30pm WELCOME ADDRESS: Dr Philip O’Regan, Dean Kemmy

Business School, University of Limerick

6:00pm Session 1

(A) How Innovative are Tourism Firms in Ireland and What

Changes are Required to Stimulate Greater Levels of

Innovation?

Professor Jim Deegan, Head, Department of Economics and

Director, National Centre for Tourism Policy Studies,

Kemmy Business School, University of Limerick

Response: Aidan Pender, Director of Strategic Development

at Fáilte Ireland

7:15pm Discussion and Questions

8:00pm Dinner in Earl of Thomond Diningroom Dromoland Castle

Saturday 3rd November

9:30am Session 2

(A) Deleveraging the Irish Economy: What Does it Mean for

Tourism?

Dr Alan Ahearne, NUI Galway

(B) Merge or Perish: Irish Aviation in a Rapidly Changing Global

Market.

Professor Aisling J. Reynolds Feighan, School of

Economics, University College Dublin

10:40am Discussion and Questions

10:55am Coffee

11:10am Session 3

(A) Tax Barriers to Tourism Innovation and Development.

Dr Sheila Killian, Department of Accounting and Finance,

Kemmy Business School, University of Limerick

(B) Gatherings, Homecomings and Other Elongated Events:

Understanding Real Tourism Impacts.

Professor John Lennon, Director, Moffat Centre for Travel

and Tourism Business Development, Glasgow Caledonian

University

12:20pm Discussion and Questions

12:35pm Workshop Working Groups

1:15pm Session Concludes

Afternoon Free

5:45pm Session 4

(A) How can Ireland Attract More Visitors from China, the

World’s Largest International Tourism Source Market.

Professor Wolfgang Georg Arlt, Director, China Outbound

Tourism Research Institute and Vice Dean, Faculty of

Economics, West Coast University of Applied Sciences,

Germany

(B) Going for Growth in a Mature Source Market: A Game

Changing Strategy for Irish Tourism in Britain.

Peter Nash, Head of Strategy Development and Insights,

Tourism Ireland

6:30pm Discussion and Questions 7:10pm Industry Panel – Questions and Answers Session

Moderated by Olivia O’Leary, Broadcaster and Journalist

8.10pm Drinks Reception

8.15pm Main Conference Dinner in Earl of Thomond Diningroom

Sunday 4th November

10:45am Session 5

(A) A Segmentation Analysis of the North American Coach Tour

Market to Ireland.

Marie Ryan, Centre of Policy Studies, UCC

(B) Towards a Better Understanding of Employment in the

Tourism Industries: New Data Sources and New Metrics.

Dr SteveMacFeely and Jillian Delaney, Central Statistics

Office

12 noon Discussion & Questions

12:30pm Concluding Remarks

12:45pm Conference Ends

______________________________________________________________ Accommodation

Bed, Breakfast and Dinner for delegates at Dromoland Castle

Cost per person sharing (Lunch not included) €310

Single supplement (if available) per night €120 (Limited availability in Dromoland, priority given to early bookings with payment)

Conference Registration Fee

(incl. conference documentation, tea/coffee and Drinks Reception) €150

Conference Fee for Non-Residents €150 (incl. documentation, tea / coffee and Drinks Reception)

Non-Resident dinner per night €65

(pre-booking with advance payment advisable)

** Early registration is strongly advised **

PLEASE RETURN THE APPLICATION FORM WITH PAYMENT TO:

Brid Henley, Kemmy Business School, Room KB2-12

University of Limerick, Castletroy, Limerick.