taiex workshop: urban tourism
DESCRIPTION
Presentation for TAIex, the EU training programm. Presentation about the blessings and difficulties of urban tourism.TRANSCRIPT
URBAN TOURISM
A Curse or A Blessing?
DRS. Angelique Lombarts Associate Professor City Marketing & Leisure Management – INHolland University of Applied Sciences
TAIEX Workshop
Belgrade - April, 28, 2009
Cities, important, again…?
Mobility
Cities that benefited
Cities that did not
Cities struggling to do Loren Begs Residents to Help Clean Up Naples Um, note to self: when traveling abroad, skip Naples. Did anyone else know that in Naples garbage collectors have stopped picking up the trash because dumps are full and residents have protested against new ones?
Competition at all levels
HARDWARE
SOFTWAREMINDWARE
Hardware: tangible factors
Specialisation/diversity (Lynch/Jacobs)
• Situation / public space / accessibility
• Smart cities - a lot to offer
Software: quality of living
Sociological factors (Putnam/Florida)
• Social capital: trust & networks
• Cultural capital: knowledge & highly
skilled /educated people
Mindware: image / reputation / DNA
How do we know / perceive the city (Anhold)
• Images of a city have consequences
• How do we get them: own
experience, stories, Television,You-
tube, trade fairs etc.
j j
SHOPPING
BARS
THEATER
RESTAURANTS
EVENTS
Hotels & Conference Centers
jinternet
GAMES
j j
SPORT
WELLNESS & SPIRITUALITY
NATURE
Nature & Culture
j j Knowledge Institutes
Laboratoria
j jDiversity
IDENTITY OR
IMAGE
Symbols Rituals
Logo’s
&
Icons
j jORGWARE
Organising Capacity (Van den Berg & Braun):
• presence of a formal organisation;
• the existence of strategic networks;
• the creation and maintenance of support;
• leadership;
• vision and strategy.
Development of Urban Tourism & Leisure as
part of Urban Management
AND
Integrated with Regional Policies
Inhabitants
PublicSector
PrivateSector
network
STAKEHOLDERS
media
Urban Leisure & Tourism Development policies:
• Zararism
• McDisneyfication
• Venetian Flight
• Cancunism
Pitfalls: