tourism statistics in davao city discussion by romulo a. virola

1 Davao City ConferenceRAVirola/10 May 2012 NATIONAL STATISTICAL COORDINATION

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Tourism Statistics in Davao City

Discussion by

Romulo A. Virola

National Statistical Coordination Board

Assembly for owners and operators of accommodation establishments in Davao City

10 May 2012, Davao City


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OUTLINE

I. Introduction

A. Importance of tourism, statistics & tourism statistics

B. Statistics on accommodation establishments

II. Policy issuesA. Philippine tourism vs. selected

ASEAN B. Domestic vs. inbound tourism


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I. INTRODUCTION

Importance of Tourism, Statistics & Tourism Statistics Economic contribution of Tourism is

recognized worldwide

income generation employment generation Investment generation foreign exchange generation

Countries like France, Thailand, thrive on tourism with share to GDP of 6.3% (2006), and 6.7% (2007), respectively


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I. INTRODUCTION

In the Philippines, For the years 2000 to 2010, tourism contributed on the average,

about 5.8 percent to GDP ! Share of TDGVA to total GDP, 2000-2010

5.7%5.7%

5.8%

5.9% 5.9% 5.9%5.8%

5.9%5.9%

5.8%5.9%

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

In m

illio

n Ph

p

.

5.6%

5.7%

5.8%

5.9%

6.0%

TDGVA GDP % share


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I. INTRODUCTION

In the PhilippinesFor the years 2000-2010, tourism contributed on the average,

about 9.7 per cent to total employment!

Source of basic data: Labor Force Survey, NSO


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Importance & Trends of Tourism: Globally Tourism has benefited from the fast paced globalization. UNWTO says• International travelers have been

growing at an average of: 5.7% annually in 2003 – 2008 expanding by 6.6% in 2010

from a decline of 3.8% in 2009

• In a decade, it grew by 259 million, reaching 940 million travelers by the end of 2010

I. INTRODUCTION


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Importance & Trends of Tourism: Globally Tourism has benefited from the fast paced globalization. UNWTO says

• For the 6-year period from 2004-2010, tourist receipts grew at an average of 6.4% annually

• UNWTO's Tourism 2020 Vision forecasts that international arrivals will reach nearly 1.6 billion by the year 2020

I. INTRODUCTION


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Importance & Trends of Tourism: Locally

• The Philippine Development Plan considers tourism as a key sector for development in 2011-2017

• Tourism receipts grew at an annual rate of 3.8%, from US$ 1.99 billion in 2004 to US$ 2.49 billion in 2010

• Tourism receipts to Total Exports ratio is at 4.8% annually from 2000-2010

Philippine tourism – “beyond the usual”

I. INTRODUCTION


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Philippine tourism – “beyond the usual”

• Visitor arrivals - annual growth of 5.5% during the last 4 years, 6.1% during the last 5 and 5.9% during the last 10, reaching 3.9 million visitors by the end of 2011, and 1.15 million in the first quarter of 2012

I. INTRODUCTION


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Importance & Trends of Tourism: Locally Philippine tourism – “beyond the usual”• Visitors counted by the DOT from

accommodation establishments in 2010:

17.0 million or 78.3% - domestic visitors 4.5 million or 20.6 % - foreign visitors 0.2 million or 1.0 % - “balikbayans”

• For the first semester of 2011:

5.8 million or 69.6 % - domestic visitors 2.4 million or 29.1 % - foreign visitors 0.1 million or 1.3 % - “balikbayans”

I. INTRODUCTION


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I. INTRODUCTION

Importance of Tourism, Statistics & Tourism Statistics

However, we have not succeeded in benefiting from the enormous potential of Tourism

Tourism is now given greater recognition in the PDP as one of the key drivers of our economic growth

The international development community has recognized

• The critical role of statistics towards evidence-based decision-making, towards informed decisions, and

• That better statistics contribute to better development outcomes


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I. INTRODUCTION

Importance of Tourism, Statistics & Tourism Statistics

To be able to maximize the contribution of tourism to development,

• We need STATISTICS

• We need tourism statistics

• We need tourism statistics at the local level (in tourist destination areas)


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Visitors counted by the DOT from accommodation establishments in 2010:

1. Cam Sur – 2.33 million visitors2. Metro Manila – 2.30 million visitors3. Cebu – 1.77 million visitors4. Boracay Island – 0.78 million visitors5. Baguio City – 0.74 million visitors

6. Davao City – 0.68 million visitors

I. INTRODUCTION


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Year

Boracay growth rates (%)

Palawan growth rates (%)

Davao City growth rates (%)

Bali growth rates (%)

Phuket growth rates (%)

2001 76,475 15,675 68,114 2002 77,892 1.9 36,664 133.9 56,791 -16.6 2003 84,747 8.8 100,575 174.3 69,461 22.3 2004 121,023 42.8 41,734 -58.5 69,783 0.5 1,525,994 2005 155,744 28.7 71,697 71.8 63,968 -8.3 1,454,804 -4.7 2006 183,427 17.8 42,817 -40.3 54,815 -14.3 1,328,929 -8.7 2007 208,870 13.9 33,595 -21.5 59,216 8.0 1,741,935 31.1 2008 197,376 -5.5 35,915 6.9 52,538 -11.3 2,081,786 19.5 2009 192,873 -2.3 53,140 48.0 55,090 4.9 2,384,819 14.6 1,183,635 2010 278,531 44.4 126,763 138.5 58,270 5.8 2,546,023 6.8 1,692,598 43.0

2004-2010 14.9 20.3 Source: Department of Tourism (DOT)Directorate General of Immigration and Center Statistic Board, IndonesiaPhuket Magazine, posted May 23, 2011

I. INTRODUCTION


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Year BORACAY/ BALI (in

%) PALAWAN/BALI

(in %) DAVAO CITY/BALI

(in %)

2004 7.9 2.7 4.6 2005 10.7 4.9 4.4 2006 13.8 3.2 4.1 2007 12.0 1.9 3.4 2008 9.5 1.7 2.5 2009 8.1 2.2 2.3 2010 10.9 5.0 2.3

Average 2004-2010

10.4 3.1 3.4

Source: Department of Tourism (DOT)Directorate General of Immigration and Center Statistic Board, IndonesiaPhuket Magazine, posted May 23, 2011

Of the foreign visitors received by Bali in 2010, Boracay received only 10.9 percent, Palawan, 5.0 percent, and Davao City, 2.3 percent

I. INTRODUCTION


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Source: Department of Tourism (DOT)Directorate General of Immigration and Center Statistic Board, IndonesiaPhuket Magazine, posted May 23, 2011

On the other hand, Boracay received only 16.5 percent, Palawan, 7.5 percent, and Davao City, 3.4 percent of the foreign visitors received by Phuket in 2010

Year BORACAY/PHUKET

(in %) PALAWAN/PHUKET

(in %)

DAVAO CITY/PHUKET

(in %)2009 16.3 4.5 4.7 2010 16.5 7.5 3.4

Average 2004-2010

16.4 6.0 4.0

I. INTRODUCTION


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Statistics on accommodation establishments2009 Survey of Tourism Establishment

in the Philippines (STEP)

Philippines had a total of 1,475 accommodation establishments

• Hotels and motels - 1,317 establishments or 89.3 percent of the total

• Pension houses - 113 establishments or 7.7 percent

• Short-stay accommodation - 45 establishments or 3 percent

I. INTRODUCTION


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Accommodation establishments by region National Capital Region (NCR) - 290

establishments or 19.7 percent of the total

Western Visayas (Region VI) – 188 or 12.7 percent

Central Visayas (Region VII) - 188 or 12.7 percent

CALABARZON - 140 or 9.5 percent

Davao Region (Region XI) – 51 or 3.4 percent

I. INTRODUCTION


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Employment in accommodation establishments Philippines – 55,150 employees NCR - 17,470 employees or 31.7 percent Region VII - 8,530 or 15.5 percent Region VI - 6,124 or 11.1 percent Davao Region - 2 ,534 or 4.7 percent

Hotels and motels - 53,544 employees or 97.1 percent of the total

Pension houses - 1,110 or 2.0 percent Other short-stay accommodation, n.e.c.

496 or 0.9 percent

I. INTRODUCTION


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Revenue from accommodation establishments

www.census.gov.ph

I. INTRODUCTION


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Revenue from accommodation establishments

www.census.gov.ph

• NCR - PhP21.5 billion or 52.2 percent

• Region VII - PhP6.9 billion or 16.6 percent

• Region VI - PhP2.7 billion or 6.5 percent

• Other regions which realized over a billion revenues were:• Region III• Region IVA• Region IVB• Region XI

I. INTRODUCTION


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Average length of stay in accommodation establishments

* Figures are in days.Source: 2007 Compendium of Philippine Tourism Statistics.

AVERAGE LENGTH OF STAYS IN ASEAN COUNTRIES2000 to 2006(In number of nights)

ASEAN Countries 2000 2001 2002 2003 2004 2005 2006

Brunei Darussalam … … … … … 3.00 3.00Cambodia * … … 5.80 5.50 6.30 6.30 …Indonesia * 12.26 10.49 9.79 9.69 9.47 9.05 9.09Lao People's Democratic Republic * 5.50 8.00 4.32 4.00 4.25 4.50 4.50Malaysia 5.80 6.10 7.80 7.20 6.00 … …Myanmar * 7.00 7.30 7.50 7.50 7.00 7.00 …Philippines 8.79 9.53 9.12 9.17 9.11 8.50 12.06Singapore * 3.16 3.19 3.10 3.18 3.20 3.38 …Thailand * 7.77 7.93 7.98 8.19 8.13 8.20 …Viet Nam … … … 5.40 9.60 … …

I. INTRODUCTION


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Average length of stay in accommodation establishments in the Philippines among the highest In the region, second only to Indonesia

* Figures are in days.Source: 2007 Compendium of Philippine Tourism Statistics.

AVERAGE LENGTH OF STAYS IN ASEAN COUNTRIES2000 to 2006(In number of nights)

ASEAN Countries 2000 2001 2002 2003 2004 2005 2006

Brunei Darussalam … … … … … 3.0 3.0Cambodia * … … 5.8 5.5 6.3 6.3 …Indonesia * 12.3 10.5 9.8 9.7 9.5 9.1 9.1Lao People's Democratic Republic * 5.5 8.0 4.3 4.0 4.3 4.5 4.5Malaysia 5.8 6.1 7.8 7.2 6.0 … …Myanmar * 7.0 7.3 7.5 7.5 7.0 7.0 …Philippines 8.8 9.5 9.1 9.2 9.1 8.5 12.1Singapore * 3.2 3.2 3.1 3.2 3.2 3.4 …Thailand * 7.8 7.9 8.0 8.2 8.1 8.2 …Viet Nam … … … 5.4 9.6 … …

I. INTRODUCTION


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The Philippines likewise ranks second in average occupancy rate in accommodation establishments

* Classified hotels in National Capital Region only.Source: 2007 Compendium of Philippine Tourism Statistics.

AVERAGE OCCUPANCY RATES IN ASEAN COUNTRIES2000 to 2006(In percent)

ASEAN Countries 2000 2001 2002 2003 2004 2005 2006

Brunei Darussalam … … … … … 40.0 42.9Cambodia … … … … … … …Indonesia … … … 45.0 43.3 40.6 …Lao People's Democratic Republic 35.0 … … … … 50.0 51.0Malaysia 26.4 … 57.9 53.3 … … …Myanmar 26.4 … … … … … …Philippines* 58.8 55.9 59.9 60.1 68.6 72.0 72.2Singapore 83.5 76.3 74.4 67.1 80.6 83.8 85.3Thailand … … … … … … …Viet Nam … … … 38.7 55.4 … …

I. INTRODUCTION


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Domestic vs. Inbound tourism

Domestic tourism expenditure posts double digit growth In 2010!


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Hotel rates in the ASEAN

* Classified hotels in National Capital Region only.Source: 2007 Compendium of Philippine Tourism Statistics.

I. INTRODUCTION


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The years 1970s and early 1980s saw Philippine tourism flourishing but declined in the mid 1980s, and recovering in the early 1990’s

Table Philippines vs ASEAN countries

Comparison with ASEAN

II. POLICY ISSUES


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Among 7 ASEAN countries the Philippines share of visitor arrivals hovers around 5.0 – 5.5%

Countries 2004 2005 2006 2007 2008 2009 2010Malaysia 34.5 34.6 33.8 36.1 36.7 39.2 36.4Thailand 25.8 24.4 26.7 24.9 24.3 23.4 23.5Singapore 14.4 14.9 14.6 13.7 13.0 12.3 13.6Indonesia 11.7 10.5 9.4 9.5 10.4 10.5 10.4Vietnam 6.4 7.3 6.9 7.3 7.1 6.2 7.5Philippines 5.0 5.5 5.5 5.3 5.2 5.0 5.2Cambodia 2.2 2.8 3.1 3.2 3.3 3.4 3.6TOTAL 100 100 100 100 100 100 100

Visitors Arrivals to ASEAN Countries: 2004-2010 (% share)

Source: World Tourism Organization (WTO)


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Between 2004 and 2010, growth of visitor arrivals in the Philippines was higher than Singapore, Thailand, & Indonesia

Countries 04-05 05-06 06-07 07-08 08-09 09-10 2004 - 2010Malaysia 4.6 6.8 19.5 5.1 7.2 3.9 7.8Thailand (1.4) 19.5 4.6 0.8 (3.0) 12.0 5.1Singapore 8.0 7.2 4.9 (2.2) (4.2) 23.0 5.7Indonesia (6.0) (2.6) 13.0 13.2 1.4 10.7 4.7Vietnam 18.4 3.3 18.0 0.2 (11.5) 34.8 9.5Philippines 14.5 8.4 8.8 1.5 (3.9) 16.7 7.4Cambodia 35.1 19.4 17.7 6.9 2.2 17.3 16.0TOTAL 4.4 9.1 12.0 3.3 0.6 11.9 6.8

Visitors Arrivals to ASEAN Countries: 2004-2010 (%)

Source: World Tourism Organization (WTO)


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Inbound tourism expenditure on the rise!


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Share of inbound tourism expenditure to exports on adowntrend – below 4% in the last three years!


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Share of Domestic tourism expenditure to HFCE increasing once again after the global crisis in 2008!


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Domestic tourism expenditure about 6 times as much as Inbound tourism expenditure!


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Domestic Tourism in China


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Philippine Statistical System (PSS) A decentralized system - policy-making body, data

producers, users, research and training institutions, and data providers

The PSS is the government-wide system of providing statistical information and services to the public.

Institutional Partnerships


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Role of DOT, NSCB, LGUs, Academe, & Policy makers Data Producers:

DOT, NSO, LGUs

Statistical Training, Education and Research Institutions:

SRTC, theAcademe

The policy-making and coordinating body: NSCB

Several statistical coordination mechanisms-IAC-TS

Compiler of GDP and poverty statistics Compiler of Sexy Statistics Spearheads the formulation of the

Philippine Statistical Development Program (PSDP)

Compiler of the Philippine Tourism Satellite Accounts (PTSA) with the DOT



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Importance of LGU initiatives in the generation of statistics:

Decentralization has empowered LGUs

LGUs need statistics for local development planning, local policy formulation

LGUs know best what statistics they need to respond to the information requirements of the priority programs in their development agenda

National statistical agencies and national agencies have limited resources



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HAS TOURISM Increased the income of the LGU? Increased the income of the local

residents? Increased the income of the low

income groups? Reduced poverty in the locality?

OR HAS TOURISM Only incurred high social cost to the

locality? Only raised mainly the income of the

rich owners of business establishments in the locality?

IV. WHAT NEXT?

First, we need to answer some questions!


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After JICA project, --- what now? Institutionalization

Improvement of the survey design Replication of the survey in other

municipalities/cities/provinces, prioritizing the tourist destination areas

Commitment of the DOT/DBM/LGUs to provide/share funds for the activities

Cost sharing among national and local government agencies.

Development of the TSA for Dauis, Iloilo City, and Cebu

But to do this, we need to recognize the importance of high quality statistics!

IV. WHAT NEXT?


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NeedNeed toto invest invest inin STATISTICS !STATISTICS !

IV. WHAT NEXT?


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And And STATISTICS IS STATISTICS IS MORE FUN IN MORE FUN IN THE PHILIPPINES!THE PHILIPPINES!

IV. WHAT NEXT?


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Maraming Salamat po!

URL: http://www.nscb.gov.phe-mail: [email protected]

tourism statistics in davao city discussion by romulo a. virola

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