1

Tourism is Big Business on the NC Coast

• $3.89 Billion in Visitor Spending

• More Than 38,000 Jobs

• $185.6 Million in State Tax Revenues

• $169.3 Million in Local Tax Revenues

2

Average Trip Spending

$0

$200

$400

$600

$800

$1,000

$1,200

NC Coastal Region Piedmont Region Mountain Region

$6

28

$9

68

$52

2

$8

20

$4

04

$6

25

$31

9

$6

05

$77

2

$1,2

17

$6

47

$9

45

Total tripexpenditures

NC Residentexpenditures

Non-Residentexpenditures

3

Beauty, people, beaches, and mountains are central themes in leisure travel to NC

Q32. Thinking about traveling to North Carolina in general, what is it about the state that sets it apart from other states you may consider for leisure travel?

Key Things that Set NC Apart from Other Travel Destinations (Cont’d)Base: All Respondents

VISIT NC | AWARENESS & USAGE STUDY | 2016

Central Theme

Supporting idea