tourism in key figures edition 2018...travel agencies, travel organizers, reservation desks and...

TOURISMIN KEY FIGURESedition 2018

TOURISMIN KEY FIGURES edition 2018

“Tourism in Key figures” provides a convenient overview of the major trends in international tourism and the tourism flows to, from, and in Flanders. In 2017 Flanders counted 30.8 million overnight stays and 12.9 million arrivals. This publi-cation provides information on the place of stay, the timing of the visit and the reason why these visitors chose Flanders as their destination.

In the course of 2017 and 2018 the Art

Cities Research was conducted again, in which nearly 7,000 visitors were asked about their satisfaction and experience in the Flemish art cities. As an appetizer you’ll find some results here.

VISITFLANDERS conducts new research and publishes updated arrival and over-night figures on a regular basis. Please consult www.toerismevlaanderen.be/figures to get regular updates on new tourism figures and research.

I wish you lots of inspiration through this information.

PETER DE WILDECEO VISITFLANDERS

The graph shows that tourism remains a growing sector, with intermittent periods of slower growth:

Evolution of international tourist arrivals 1980-2017 (in millions)

IN 2012 THE MILESTONE OF 1 BILLION TOURIST ARRIVALS WAS EXCEEDED

Source: UNWTO

IN 2011 AND 2012 A NOTICEABLE RECOVERY

2001: SEPTEMBER 11 ATTACKS

2003: SARS VIRUS IN ASIA RESULTED IN A DECREASE

IN 2015, A NEW RECORDOF 1.2 BILLION ARRIVALS

WAS REACHED

GROWTH1980 - 2017

2009: EFFECTS OF THE FINANCIAL CRISIS

Source: UNWTO

Evolution of international tourist arrivals 1950-2017 by continent

(in millions)

AMERICA

AFRICA

ASIA AND THE PACIFIC

MIDDLE-EAST

1980 1985 1990 1995 2000 2005 2010 20151955 1960 1965 1970 19751950

671323

207

58

63

EUROPE

2017 / Number of arrivals andovernight stays in Flanders

overnight stays % arrivals % average lenght of stay (nights)

Flemish region 24,511,335 79% 9,510,003 76% 2.6

Brussels region 6,335,177 21% 3,416,094 24% 1.8

Flanders 30,846,512 100% 12,926,097 100% 2.4

Belgium 38,677,308 16,319,275 2.4

Source: Directorate-general Statistics

OVERNIGHT STAYS ARRIVALS

16% 51% 32%

Coast8.1 million

Art Cities12.1 million

Flemish countryside10.6 million

Coast2.1 million

Art Cities6.7 million

Flemish countryside4.2 million

26% 39% 34%

FLANDERS 100%30,8 million

FLANDERS 100%12.9 million

2017 / Division of overnight staysin the art cities

9%

1.1 MLN

4%

0.5 MLN

2%

0.2 MLN

GHENT LEUVEN MECHELEN

16%

1.9 MLN

17%

2.0 MLN

52%

6.3 MLN

ANTWERP BRUGES BRUSSELS


TOTAL 12.2 millionAVERAGE LENGHT OF STAY 1.8 nights

2007 - 2017 / Evolution overnight staysand arrivals in Flanders


2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

11,000,000

12,000,000

13,000,000

14,000,000

15,000,000

16,000,000

17,000,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

+17,6%

+26,4%

OVERNIGHT STAYS

ARRIVALS

OVE

RNIG

HT

STAY

SARRIVALS


2017 / Division of overnight stays in theFlemish countryside

VOEREN

HASPENGOUW

MAASLAND

ANTWERPSEKEMPEN

BRUGSEOMMELAND

WESTHOEK

LEIESTREEKVLAAMSE

ARDENNEN

WAASLANDMEETJESLAND

SCHELDELAND

GROENEGORDEL

HAGELAND

8%

5%

3%

3%

3%2%

2%

2%

2% HASSELT EN OMGEVING

1% RANDSTEDELIJK GEBIED ANTWERP-MECHELEN

2%

LIMBURGSEKEMPEN

3.1 MLN

29%

2.1 MLN

1.4 MLN

19%

13%

0.9 MLN

TOTAL FLEMISH COUNTRYSIDE: 10.6 millionAVERAGE LENGHT OF STAY: 2.5 nights

TOTAL COAST: 8.1 millionAVERAGE LENGHT OF STAY: 3.9 nights

3%

3%

COAST


The distribution of overnight stays throughout the year varies de-pending on the destination. Tourism at the coast and in the Flemish countryside is very seasonal, whereas the occupancy in the art cities is more evenly distributed throughout the year. At the coast 35% of overnight stays takes place in the months July and August and in

the Flemish countryside 29% of overnight stays occurs during the summer months. In the art cities the two summer months count for 19% of the year total. There is clearly less commercial tourism in the winter at the coast, while the Flemish countryside still receives a reasonable amount of overnight stays.

2017 / Seasonality of overnight stays in Flanders

ART CITIES

FLEMISH COUNTRYSIDE

COAST

22% 15%

5% 5%

2017 / Top 10 of the foreign arrivalsby country of origin

NETHERLANDS

1,442,290

FRANCE

998,433

USA

347,610

SPAIN

366,898

12%

DUITSLAND

841,559

11%

UNITED KINGDOM

800,158

LUXEMBURG

92,011

ZWITSERLAND

95,195

1%

3% 2%

ITALY

218,160

CHINA

136,130

OTHER

1,790,933

25%

1%


54% of all arrivals in Flanders are made by

foreign tourists. Belgian tourists account for 46%

of all arrivals.

HOTELS CAMP SITESBED & BREAKFASTS

YOUTH ACCOMMODATION

OTHER HOLIDAY ACCOMMODATION

2017 / Overnight stays in Flanders by accommodation type


HOLIDAY PARCS & HOLIDAY CENTRES

HOLIDAY COTTAGES

51% 3% 6%

12% 1%13% 14%

LEISURE ANDHOLIDAY

23,094,084

CONFERENCE, CONGRESSAND SEMINAR

4,724,612

OTHER BUSINESSPURPOSES3,027,816

Source: Directorate-general Statistics - (c) Havenbedrijf Antwerpen - Peter Knoop

2017 / Overnight stays in Flanders by purpose of stay

FLANDERS 100% - 30.1 million

15% 10%75%

RESPONSE RATE IN ROOMS

Source: VISITFLANDERS Hotelbarometer

2017 / Gross occupancy rate in hotels

(Response rate based on all participating hotels, whether or not they provided data for every month.)

COASTART CITIES

FLEMISH COUNTRYSIDE

71%73% 74%

72%69%

51% 51%53%

55% 54%51%

54%

60%56%

59%

30%

40%

50%

60%

70%

80%

2013 2014 2015 2016 2017

2013: 78% 2017: 79%2013: 67% 2017: 73% 2013: 40% 2017: 74%


Evolution tourist accommodationsupply in Flanders

NUMBER OF ESTABLISHMENTS,BY DESTINATION

TREND SHARE 2016 2017 2016-2017 2017

Coast 506 507 +0.2% 12%

Flemish countryside 2,229 2,358 +5.8% 57%

Art cities 1,117 1,303 +16.7% 31%

- Antwerp 211 251 +19.0% 6%

- Bruges 334 374 +12.0% 9%

- Brussels 282 306 +8.5% 7%

- Ghent 204 258 +26.5% 6%

- Leuven 55 71 +29.1% 2%

- Mechelen 31 43 +38.7% 1%

FLANDERS 33,852 4,168 +8.2% 100%

CAPACITY IN PERSONS, BY DESTINATION

TREND SHARE 2016 2017 2016-2017 2017

Coast 50,165 50,183 -0.0% 20%

Flemish countryside 118,039 119,824 +1.5% 49%

Art cities 74,565 75,771 +1.6% 31%

- Antwerp 12,663 13,175 +4.0% 5%

- Bruges 10,761 11,110 +3.2% 5%

- Brussels 38,908 38,578 -0.8% 16%

- Ghent 7,332 7,769 +6.0% 3%

- Leuven 3,308 3,501 +5.8% 1%

- Mechelen 1,593 1,638 +2.8% 1%

FLANDERS 242,769 245,778 +1.2% 100%

CAPACITY IN PERSONS, BY TYPE OF ACCOMMODATION

2017 SHARE 2017

Hotels 104,606 43%

Bed & Breakfasts 13,013 5%

Camp sites 50,785 21%

Holiday parks and holiday centres 26,672 11%

Youth accommodation 46,408 19%

Other holiday accommodation 4,294 2%

FLANDERS 245,778 100%

NUMBER OF ESTABLISHMENTS, BY TYPE OFACCOMMODATION

2017 SHARE 2017

Hotels 1,065 26%

Bed & Breakfasts 1,978 47%

Camp sites 174 4%

Holiday parks and holiday centres 53 1%

Youth accommodation 480 12%

Other holiday accommodation 418 10%

FLANDERS 4,168 100%

2016 / total employment in the touristsector in Flanders (in number of jobs)

Source: RSZ, RSVZ

Employees Self-employedAccommodation 17,958Accommodation regarding 2nd homes (only coast) 1,020Food and beverage services 74,073Passenger transport 54,954Travel agencies, travel organizers, reservation desks and related activities 6,306Cultural services 15,799Sport and recreational services 15,057Retail of country-specific, characteristic tourism goods 3,547Non-tourism characteristic companies 1,995 TOTAL 190,709 59,872

41,771

18,101

TOTAL

250,581

The broad tourism sector (passenger transport included) accounts for 6.9% of total employment, 8.2% of self-employment and 6.6% of salaried employment

2017 / Holiday participation

In 2017 more than 157,000 Flemish people got support from theholiday participation centre to make a day trip or go on a holiday.

Source: Holiday Participation Center

Daytrips

134,488

Individualholidays

8,920

Groupholidays

6,097

Organizedholidays

7,513

TOTAL: 157,018

Source: VISITFLANDERS based on statistics of the port of Antwerp, Zeebrugge and Ostend

2017 / Cruises in FlandersEvolution of number of cruisesin Antwerp, Zeebrugge, Ostend

Evolution of cruise passengersin Antwerp, Zeebrugge, Ostend

In 2016, 177 cruise ships berthed in the ports of Antwerp, Zeebrugge and Ostend, carrying a total of approximately 800,000 passengers.

020406080

100120140160180200

2013 2014 2015 2016 20170

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

2013 2014 2015 2016 2017

Source: Brussels Airport (BruTrends2016), Ostend-Bruges International Airport, Antwerp International Airport

2017 / Aviation in Flanders

In 2017, Antwerp, Brussels and Ostend Airport welcomed 25.3 million commercial passengers. This is a increase of 13% compared to 2016.

15.9 million of these had a destination within the EU and 6,6 million within the rest of Europe or had a destination overseas.

0

5

10

15

20

25

30

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

EU

TOTAL

NON-EU

1 Flanders = Flemish + Brussels region

2 Overnight stays and arrivals figures are collected by the FPS – Directorate-general Statistics, in commercial lodging accommodations (hotels, bed & breakfasts, camp sites, holiday parks, youth accommodation, social accommodation for adults

and other holiday accommodation), including commercial rental accommodations at the coast. Rental accommodation in the interior (holiday cottages) are included as a sample survey since 2015.

Not included in these figures: non-commercial rental accommodation, second homes and permanent places on a camp site.

The number of arrivals corresponds with the number of residential tourists, taking into account that each

tourist is counted as an ‘arrival’ each time he uses a new accommodation.

The volume of overnight stays is the total of all overnight stays associated with the registered arrivals. The represented arrival and overnight figures cover both leisure and business trips.

3 The gross occupancy rate is calculated based on the number of rented rooms in relation to the numbers of rooms available. The gross occupancy rate does not take

into account closing dates.

4 Self-employed includes the categories Hotels, Recreation, Cafés, Amusements, Fairs and liberal professions in art.

Definitions

[email protected] | 02 504 03 00

More research, statistics and definitions: www.toerismevlaanderen.be/figures.

Publisher: Peter De Wilde, Toerisme Vlaanderen, Grasmarkt 61, 1000 BrusselsLegal deposit: D/2018/5635/23/4

tourism in key figures edition 2018...travel agencies, travel organizers, reservation desks and...

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