VISION AND MISSIONVisionDevelop and position India as a Must EXPERIENCE and Must REVISIT destination for global travelers while encouraging Indians to explore their own country.MissionoEnhance the share of international tourist arrivals.oPromote domestic tourism.oPosition India as a welcoming, safe and sustainable destination.oEnhance the image of brand “Incredible India”.

MAHARASHTRA

EVOLUTION OF THE INDIAN TOURISM AND HOSPITALITY SECTOR

PRE -1990 2013-

20152002

Segments of tourism and hospitality

ACCOMMODATIONTRANSPORTATION

ATTRACTION

TRAVEL AGENTS

TOUR OPERATORS

INCLUDES- HOTELS BUSINESS

CONSTITUTES AIRLINES COMPANIES ,RAILWAYS , CAR RENTAL ETC.

CONSTITUTION HISTORICAL MONUMENTS , BEACHES ETC.

A FRAGMENTED SECTOR WITH A NUMBER OF INDEPENDENT TRAVELS AGENTS AND ANY ONLINE BUSINESS

OFFERS CUSTOMISED TOURS, INCLUDING TRAVEL AND ACCOMMODATION , AND SIGHTSEEING

DELHI

GROWTH OF GDP• Tourism sector will contribute to the country’s GDP and

will grow at the rate of 7.8% yearly in 2013-2023.• Revenue from Domestic tourism is expected to grow

8.2% compared to last year.• Foreign tourist are expected to touch 13.43 million by

2024.• Expenditure by foreign tourist is expected to grow 4.3%

every year to Rs. 1740 billion by 2024.

GROWTH DRIVERS FOR THE TOURISM MARKET

2.) A number of niche offering such as medical tourism and eco tourism are expected to create more demand.

1.) Tourism &

hospitality sector

attracted second

highest FDI in FY 13-14

1.) 100 % FDI allowed through automatic route in the hotel & tourism sector . 2.) campaigns such as incredible India & athithi devo bhavah were launched to harness the tourism industry’s potential.

1.) Domestic expenditure on

tourism is expected to rise due to the

growing income of households

AGRA

EMPYLOMENT OPPORUNITIES

• Tourism Department : There are jobs as counter staff , sales and marketing staff , tour planner and tour guides.

• Hospitality Department : These are jobs as Travel agent, Lodging manager, Food service manager.

MAJOR COMPANIES

INDIAN RAILWAYS CATERING AND TOURISM CORPORATION LIMITED

Established - 27 September , 1999 Headquarter – New Delhi Type - Public sector Offices – Delhi , Kolkata , Mumbai , Chennai

SERVICES : Catering, Tourism and Online and offline Ticketing

20% OF OFFLINE TRAVEL COMPANIES HAVE SHUT SHOP IN THE PAST FEW YEARS

TAMIL NADU

Percentage share of top 10 states/UTs in domestic tourist visits in 2013

Share of Top 10 States and UTs of INDIA in number of foreign tourist

visits in 2013

• Government of India has launched INCREDIBLE INDIA mobile app.

• West Bengal government has decided to setup an ECO-TOURISM board.

• The Tourism Ministry of India along with state government of Maharashtra plan to create a Cultural Hub.

• Government also released vision 2020 publication for Dadra and Nagar Haveli.

GOVERNMENT POLICIESGOVERNMENT POLICIES

Investments• MakeMyTrip Ltd plans to set up a US$ 15 million

innovation fund for mobile and IP based companies.

• IFC has invested US$ 21 million in SAMHI Hotels and is their first investment in India.

• Indian Hotels Co Ltd(IHCL) plans to add 30 hotels with 3700 rooms and invest US$ 71.91 million for next three years.

• Bengaluru-based Embassy group plans to invest US$ 245.13 million for the expansion of its hospitality sector.

PESTLEPESTLE

RECOMMENDATIONSSeamless travel within circuits - To enhance visitors across states, payment of road tax, toll etc. may be replaced by an Integrated taxation regime.

Joint marketing programs - •Focused branding and campaigns may be designed.•Marketing material like audio video presentations, web-sites, media, internet may be used.

Infrastructure Development –•Development of both tourism as well as civic infrastructure.•Efforts can be in the form of good quality roads, rail networks, airports, tourist vehicles etc.