VISION AND MISSIONVisionDevelop and position India as a Must EXPERIENCE and Must REVISIT destination for global travelers while encouraging Indians to explore their own country.MissionoEnhance the share of international tourist arrivals.oPromote domestic tourism.oPosition India as a welcoming, safe and sustainable destination.oEnhance the image of brand “Incredible India”.
MAHARASHTRA
EVOLUTION OF THE INDIAN TOURISM AND HOSPITALITY SECTOR
PRE -1990 2013-
20152002
Segments of tourism and hospitality
ACCOMMODATIONTRANSPORTATION
ATTRACTION
TRAVEL AGENTS
TOUR OPERATORS
INCLUDES- HOTELS BUSINESS
CONSTITUTES AIRLINES COMPANIES ,RAILWAYS , CAR RENTAL ETC.
CONSTITUTION HISTORICAL MONUMENTS , BEACHES ETC.
A FRAGMENTED SECTOR WITH A NUMBER OF INDEPENDENT TRAVELS AGENTS AND ANY ONLINE BUSINESS
OFFERS CUSTOMISED TOURS, INCLUDING TRAVEL AND ACCOMMODATION , AND SIGHTSEEING
DELHI
GROWTH OF GDP• Tourism sector will contribute to the country’s GDP and
will grow at the rate of 7.8% yearly in 2013-2023.• Revenue from Domestic tourism is expected to grow
8.2% compared to last year.• Foreign tourist are expected to touch 13.43 million by
2024.• Expenditure by foreign tourist is expected to grow 4.3%
every year to Rs. 1740 billion by 2024.
GROWTH DRIVERS FOR THE TOURISM MARKET
2.) A number of niche offering such as medical tourism and eco tourism are expected to create more demand.
1.) Tourism &
hospitality sector
attracted second
highest FDI in FY 13-14
1.) 100 % FDI allowed through automatic route in the hotel & tourism sector . 2.) campaigns such as incredible India & athithi devo bhavah were launched to harness the tourism industry’s potential.
1.) Domestic expenditure on
tourism is expected to rise due to the
growing income of households
AGRA
EMPYLOMENT OPPORUNITIES
• Tourism Department : There are jobs as counter staff , sales and marketing staff , tour planner and tour guides.
• Hospitality Department : These are jobs as Travel agent, Lodging manager, Food service manager.
MAJOR COMPANIES
INDIAN RAILWAYS CATERING AND TOURISM CORPORATION LIMITED
Established - 27 September , 1999 Headquarter – New Delhi Type - Public sector Offices – Delhi , Kolkata , Mumbai , Chennai
SERVICES : Catering, Tourism and Online and offline Ticketing
20% OF OFFLINE TRAVEL COMPANIES HAVE SHUT SHOP IN THE PAST FEW YEARS
TAMIL NADU
Percentage share of top 10 states/UTs in domestic tourist visits in 2013
Share of Top 10 States and UTs of INDIA in number of foreign tourist
visits in 2013
• Government of India has launched INCREDIBLE INDIA mobile app.
• West Bengal government has decided to setup an ECO-TOURISM board.
• The Tourism Ministry of India along with state government of Maharashtra plan to create a Cultural Hub.
• Government also released vision 2020 publication for Dadra and Nagar Haveli.
GOVERNMENT POLICIESGOVERNMENT POLICIES
Investments• MakeMyTrip Ltd plans to set up a US$ 15 million
innovation fund for mobile and IP based companies.
• IFC has invested US$ 21 million in SAMHI Hotels and is their first investment in India.
• Indian Hotels Co Ltd(IHCL) plans to add 30 hotels with 3700 rooms and invest US$ 71.91 million for next three years.
• Bengaluru-based Embassy group plans to invest US$ 245.13 million for the expansion of its hospitality sector.
PESTLEPESTLE
RECOMMENDATIONSSeamless travel within circuits - To enhance visitors across states, payment of road tax, toll etc. may be replaced by an Integrated taxation regime.
Joint marketing programs - •Focused branding and campaigns may be designed.•Marketing material like audio video presentations, web-sites, media, internet may be used.
Infrastructure Development –•Development of both tourism as well as civic infrastructure.•Efforts can be in the form of good quality roads, rail networks, airports, tourist vehicles etc.