TOSHNIDHI PRAJAPATI30 Jaltarang Society, D Cabin Sabarmati, Ahmedabad-19, India

+91-9879570177 toshnidhi@gmail.com

GENERAL MANAGER / MARKETING MANAGERMarketing / Sales / Brand Management / Strategic Positioning

Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills, able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

Strategic Market Planning New Market Penetration Marketing Collateral Development Market Research & Analysis Web Development & Management Team Building & Management Direct Marketing Programs Budget Preparation/Administration

PROFESSIONAL EXPERIENCE

GENERAL MANAGER – MARKETING & SALES, Jan 13 –Present H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania

On Promotion from the Marketing Manager, Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Manage the existing Dealer Network and expand the New Dealers. Creating the brand progressively. Collaborate with lots of Government projects as to expand business by making them our Prestigious clients. Right from the Bottom to Top process of Marketing, client meeting to technical discussion to factory follow-up of dispatch to installation. Managing 2 brands – Omega Elevators & Asian Tiles for East Africa region. Initially focus on Tanzania & Kenya.

Responsibilities: Manage marketing team. Have to maintain the old clients with repeated business and acquiring new clients. Manage & Planning the Marketing Plan Supervise the complete marketing process chain in-house as well as the on field.

Selected Contributions: Marketing planning to growth to Twice from the last year.

Expansion in Kenya and other East African region on researching. Created a reputable Brand in Market. Integration with the major clients and contractors for projects. In expansion planning - branches in 3 more regions. From 87 units to 400 units in a span of 5 years.

MARKETING MANAGER – BUSINESS DEVELOPMENT, Oct 10 –Jan 13 H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania

WETL – is a business partner for the Omega Elevators from India. Also a subsidiary product in same company of Asian Tiles – Asian Granito India Limited. My Job responsibility is to define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow markets in TANZANIA country. Handles all the projects of the company in the product range of Elevators and few clients of Tiles. Manages the Imports of the consignments along with Marketing as the factory based in India and Target Market is Tanzania Country. Product promotion in the retail market as by establishing the Showroom and POP promotion activities.

Responsibilities: Being a 1st Marketing Manager need to develop market from the grassroots level. Reach the monthly Targets. Have to acquire new clients with the repeated orders from existing clients Develop brand as the Leading supplier in Market

Selected Contributions: Developing target-market product sales through designing and launching new marketing strategy. Increased new-product revenue by spearheading creation and implementation of highly effective

Marketing Policies. Expanded the Dealer Network by creating new dealers on a remarkable growth in revenue

addition. Creating a positive & Effective Brand in Market Increase sales completely double in just 2 years Promotion to General Manager – Marketing & Sales

ASST MANAGER – BUSINESS DEVELOPMENT, April 10 – Oct 10 R.O TRADEINDIA.COM (INFOCOMM NETWORK LTD). – Ahmedabad, Gujarat

Develop the Market of www.tradeindia.com over in ahmedabad, encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with clients, management, internal departments, and vendors who are willing to expand their business through the various medias, as web, seminars, print or conferences, Have to coordinate and plan their overall marketing plan in accordance with their respective corporate goals. Hold the clients database of more than 8000 and have to handle and deliver them the services. Manager of the team of 6 persons in which 5 executives and 1 telecallers.

Reponsibilites:

Manage the team as to achieve Monthly target and goals. Have to acquire new clients. Handle the dissatisfied clients as to resume their services. And to promote the clients in their best media as to get optimum returns for them

Selected Contributions: Drove up market by adding new 14 clients through designing a marketing strategy for them. Achieve monthly targets almost 80%. And once achieved 112% Make atleast 1 executive in the top seller list for the monthly target Exceeded business goal with a remarkable growth in revenue addition. Established a positive Brand for the dissatisfied clients. Clients such as Reliance Home, Sumip Composites, etc.

MARKETING MANAGER, June 09 – April 10 R.O IIJT COMPUTER EDUCATION LTD. – Ahmedabad, Gujarat

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Delivered almost more than 27 seminars as Speaker in Ahmedabad as well as outskirt areas too. Lead and direct forward-thinking marketing team. Prepare and manage Rs 40000 pm marketing budget.Selected Contributions:

Drove up target-market product sales through designing and launching new marketing strategy. Increased new-product revenue by spearheading creation and implementation of highly effective

marketing campaign (8 to 8). Exceeded business goal with a remarkable growth in revenue addition. Create a positive Brand in Market Receive the Center Manager position for the interim period of 2 month also.

IT SUPPORT ASSISTANT & ANALYST, 2008 – 2009ADDON TECHNOLOGIES, Ltd – C G Road, Ahmedabad

Worked on International Level specifically for European countries. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Manager. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.Selected Contributions:

Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

Planned and led execution of online advertising campaign that increased monthly revenue.

PROCESS ASSOCIATE, 2007 – 2008 STYX INFOSAT Pvt. Ltd. – Shivranjani, Ahmedabad

Deals on International level specifically western areas of US. Worked within a team environment to carry out a full range of marketing functions. Maintain the relationship with the customers on their financial aspects. Proposing the various options to get rid of their dues & loans. To promote the company products such as home loans, refinancing, mortgage or personal loans at very lowest rates. Responsible to take information’s of the customers on convincing as to them as a financial consultant.

Selected Contribution: Demonstrated immediate talents upon hire and excelled quickly to become recognized by

management as key member of team. Contributed in campaign idea that proved effective in delivering overall message.

EDUCATION & CREDENTIALS

Master of Business Administration, Marketing, 2009 Ganpat University – Kherva, GujaratBachelor of Commerce, 2007 Gujarat University – Ahmedabad, Gujarat

DOEACC A Level, 2006 PIIT – Ahmedabad, GujaratDOEACC O Level, 2005 PIIT – Ahmedabad, Gujarat

MANAGEMENT REPORTS

Management Research Report II :- To study the purchase decision making about casual wears – A study of youth consumers

Management Research Report I :- Indian Footwear Industry – Special focus on the Penetration of the Global Brands in Indian Market

Summer Internship in Addon Technologies Pvt. Ltd. “Promotion & Marketing Strategy Formulation and its Development for International Level of an Addon Technologies – PHP Savvy”

MANAGEMENT PROJECTS

Principle of Management Report “Virtual Organization” Fundamental of Marketing report on “E-Marketing” Business Research on “Why youngster are choosing Call center as an Career & their

Response” Marketing Strategy Formulation of New Coffee Bar “First Cup Coffee Cafe” Analysis of the current product as various aspects of Marketing “Mentos” Country Analysis as per the International Trade “CANADA”

Study Diamond Market Development Strategy and also on Introducing New Brand “SONA DAIMOND”

IT PROJECTS

Completed two months Project from 1st Jul 2005 to 31st Aug 2005 in PIIT ( Pramukh Swami Institute of Technology), Ahmedabad as per the curriculum, worked as Programmers and Database Administrator

o Project : Library Management System - The powerful Administrative Software that enhances Library Management and its Security and provides authentication to Student’s of Institute top access efficiently.

Completed 4 Month Project from March-08 to June-08 in Gyandaeep Higher Secondary School, Chandkheda, Ahmedabad as per the curriculum, as a Programmer

o Project: STUDENT MANAGEMENT SYSTEM - The programming of the client based software as for the administrative staff to make complete school paperless and on IT equipped.

AWARDS & ACHIEVEMENTS Won Gold Medal in Debate Competition on Internet Disadvantages at PIIT-2005,

Shahibaug Ahmedabad Won Gold Medal in Cricket Inter-zonal Cup Won Best Programmer in Matrix and Link List Structure programming at PIIT-2005

PERSONALDate of Birth - 5th May 1985

Father Name: Kishan Swaroop PrajapatiOccupation: Asst Sub Divisional Engineer Electrical, ERP Department, BSNL, Ahmedabad

Mother Name: Maharani Devi PrajapatiOccupation: HousewifeMarital Status: Married

Spouse Name: Sugandha PrajapatiOccupation: Housewife

Son : Dhruv PrajapatiStrengths : Effective Communication, Adaptive Learning attitude.

Interests and Hobbies: Software Collection & Radio Music.