toronto tourism talk
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TRANSCRIPT
• Terms of deal with Rogers Centre: • 5 regular season games & 3 pre-
season games over 5 yrs• Toronto tourism results:• Retention of sporting fans crossing
border• Increased revenue for sporting
events• Excited residents and visitors
Buffalo Bills in Toronto
• International Centre: world class facility
• 15th annual All About Pets Show • Canada’s largest, premiere pet
showcase • Features: 170 exhibitors • Average attendance: 33,000• Starts March 21st-March 23rd
International Centre
• Theatrical Experience for tourists
• RENT has won:
• Tony Award for Best Musical and the Pulitzer Prize
• Starting March 19th-March 22nd
Sony Centre for the Performing Arts
• David Copperfield
• March 30, 2008 (last show of year)
• Greatest illusionist of our time.
Sony Centre for the Performing Arts
• ROM Expansion:
• James and Louise Temerty Galleries of the Age of
Dinosaurs • Opened December 15, 2007 &
on to December 31, 2010 • Increased visitors during March
Break (76%)
Royal Ontario Museum
• Rock n’ Roll Entertainment:
• Foo Fighters performance
• Awarded 2008 Grammy Rock Album of the Year
• One night only performance: March 22, 2008
Air Canada Centre
• Toronto Maple Leafs vs. Boston Bruins
• March 25th, 2008• Impact of game to tourism:• Possibility of playoffs• Increased number of visitors to
watch playoff games• Increased revenue for tourism
Air Canada Centre
• Theatrical production• We Will Rock You• March 14th to May 11th 2008• Canadian premiere to tourists
Canon Theatre
• Inside Shopping Toronto LTD.• Specializing in customized up-
scale shopping excursions. • Offers: • full or half-day of shopping• sightseeing
• personal guide and stylist
Shopping Excursions for Tourists
• Torontotourism.com• Exclusive Offers:• Breakfast ‘n’ Bed rates for every
budget
• Receive a $25 Petro-Canada Gift
Card
Sleep, Drive, Shop.
• Circa night club• Opened October 4th, 2007• Biggest club in Toronto, 55,000
sqft. • Features:• Movie screening room • Ballroom• recording studio
Circa
• Cancellation of the Toronto Grand Prix
• Impact:
• $50 million hit to city economy
• Temporary job losses
• Less hotel booking, bars visits, and mall visitors.
• Loss of international and North
American broadcast audience
Toronto Grand Prix
• Article: Toronto tourism key to go pro
• Opportunity for Toronto’s tourism• Capitalize on $2 billion spent by
tourists (world) by:• Advertising in the U.S., Europe,
and world.• Spending money on waterfront• Investing in new attractions
Toronto’s Tourism
• Environment & tourism industry• Cluster members going green• Tourism Montréal two phase
plan:• Implementation of a Guide to the
Green Office
• Creation of a Montréal Tourism
Industry Green Committee
Tourism Montreal Goes Green
• 84th and final season at Yankee
Stadium • One of the most famous venues in
sports • Impact of closing:
• record breaking year for tourist
visiting • $1.3 billion new Yankee Stadium
New York City Tourism
Thank-You