toronto tourism cluster 2009

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Page 1: Toronto Tourism Cluster 2009
Page 2: Toronto Tourism Cluster 2009

Quick facts – Toronto | 2009

Toronto gets over 16 million tourists per year (9 per cent of Canada’s total arrivals)

There are about 87,900 tourism related jobs in Toronto

Toronto boasts the third largest English-language theatre centre in the world behind London and New York

The film industry supports 28,000 jobs in Toronto and annually contributes $1.5 billion to the economy

Over 8,000 restaurants Over 35,000 hotel rooms

TORONTO TOURISM | 2009

Page 3: Toronto Tourism Cluster 2009

Toronto Upcoming Events

Toronto International Film FestivalSep 1st, 2009 to Sep 30th, 2009

National Motorcycle Showstart date: 2009-03-28end date: 2009-03-29

Toronto International Dragon Boat Festivalstart date: 2009-06-21end date: 2009-06-22

Toronto's Festival of Beer start date: 2009-08-01

end date: 2009-08-30 York Children's Water Festival start date: 2009-05-11

end date: 2009-05-15 Shaw Festival

TORONTO TOURISM | 2009

Page 4: Toronto Tourism Cluster 2009

Toronto Major Players and Support Systems

Major Players

Some of the world’s leading tourism-based companiesAre headquartered in Toronto including Four SeasonsHotels and Resorts and Fairmount Hotels and Resorts.

Support Systems

All three level of government 1) Municipal2) Provincial3) FederalWorks together to promote tourism businesses throughA range of programs and services including consulting, siteSelection, events, industry R&D, financing and networking Opportunities. TORONTO TOURISM | 2009

Page 5: Toronto Tourism Cluster 2009

Toronto “Cool Statistics”2009 HighlightsOvernight Visitors- 10.64 million Overnight Visitor Spending- $4.12 billionHotel Occupancy- 68.3%

In 2007 54% of all visitors to Toronto stayed atleast one night in the region. These overnight Visitors accounted for 90% of all visitor spendingIn the region.In 2007 10.64 million visitors spent at least one night in the

Torontoregion, spending $4.12 billion. Both were records for

Toronto. This is a 1% increase in visitors over 2006 and a 3% increase in

spending.

TORONTO TOURISM | 2009

Page 6: Toronto Tourism Cluster 2009

Marketing ActivitiesOntario Brand Campaign 2008 |2009Ontario Tourism Marketing Partnership has developed a

marketingstrategy to encourage Ontarians to explore and rediscover all thatToronto has to offer.

Celebrity endorsements including Toronto’s Keshia, Tomi, Alex, Brian and Toya features in Ontario commercials aired in major television stations including City TV, CBC, Global, CTV.

Objective is to encourage other fellow Canadian, and U.S. citizens to visit and increase tourism in Ontario.

Ontario Travel showcases guide for potential visitors.Other Marketing Activities include: Rogers Cup, Luminato,

Toronto International Film Festival, Niagara Grape and Wine Festival, L’Oreal Fashion Week, Royal Agricultural Winter Fair.

TORONTO TOURISM | 2009

Page 7: Toronto Tourism Cluster 2009

Toronto Major Annual Events

Toronto Film Festival 2009

Caribana 2009

Toronto Pride 2009 Fashion Week

2009TORONTO TOURISM | 2009

Page 8: Toronto Tourism Cluster 2009

Paris Tourism Cluster France attracted 81.9 million foreign tourists in 2007

(surpassing its population), a 3.8% increase compared to 2006, making it the most popular tourist destination in the world.

Paris, the capital city, attracts tourists with museums such as the Louvre and Musée d'Orsay, and attractions like the Eiffel Tower, Arc de Triomphe, the cathedral of Notre-Dame, the Disneyland Paris.

Paris is one of the most popular tourist destinations in the world, with 45 million tourists every year in the Paris Region, 60% of who are foreign visitors. There are numerous iconic landmarks among its many attractions, along with world-famous institutions and popular parks.

TORONTO TOURISM | 2009

Page 9: Toronto Tourism Cluster 2009

Paris Cluster Events Held in April 2009

Festival of Short Shorts

Paris Marathon Banlieues Bleues Fitness and Well-

Being Expo Foire de Paris

TORONTO TOURISM | 2009

Page 10: Toronto Tourism Cluster 2009

New York Tourism Cluster

TORONTO TOURISM | 2009

About 40 million foreign and American tourists visits New York City each year

Major Destinations: Empire State Building, Central Park, Ellis Island, Rockefeller Center, Times Square, Madison Avenue, Statue of Liberty, Broadway Theatre Productions etc.

Top International Visitors in 2005 include UK, Canada, Germany, Japan, Italy, France, Ireland, Australia, and Spain

NYC and Company is the official source of tourism statistics

Produce cluster information including hotels, museums, attractions, theatres, stores, restaurants, events and services

Page 11: Toronto Tourism Cluster 2009

TORONTO TOURISM | 2009

New York Tourism Cluster                                                                                                                                 

Featured Event   

New York International Auto Show April 10 - 19, 2009 — The 2009 NYIAS will showcase some of the hottest concept and production cars ever seen. Many of the vehicles will be cutting-edge innovative design studies, others just a few steps away from production, but all provide a window on the future of automobile design and technology. In addition, more than 43 vehicle manufacturers will feature over 1000

new cars, trucks, minivans and SUVs.

Page 12: Toronto Tourism Cluster 2009

TORONTO TOURISM | 2009

New York Tourism Cluster

                  New York International Auto Show - Trade/Public April 10, 2009 - April 19, 2009

                  

                                

Int'l Beauty Show April 26, 2009 - April 28, 2009

Show Web Address:www.ibsnewyork.com

                                                

INTL Esthetics, Cosmetics & Spa Conference April 26, 2009 - April 28, 2009

Web Address:www.iecsc.com

           

                          

ASIS NYC Security Solutions Expo April 30, 2009

Web Address:www.asisnyc.org/tradeshow.htm

Page 13: Toronto Tourism Cluster 2009

Thank You

TORONTO TOURISM | 2009