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Topshop Corporate Brochure

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Page 1: Topshop Corporate Brochure
Page 2: Topshop Corporate Brochure

Introduction of Topshop Page 1 to 2

History of TopshopPage 3

Contact PagePage 4

Topshop SupportPage 5 to 10

Online Shopping F&QPage 11 to 14

Topshop ServicePage 15 to 16

Collection & ResponsibilityPage 17 to 18

About usPage 19 to 24

ContentContent

Page 3: Topshop Corporate Brochure

Topshop is a British multinational retailer which specialises in fashion clothing, make-up and accessories. It has around 440 shops across 33 countries and online operations in a number of its markets. It is part of the Arcadia Group, which is wholly owned by Philip Green and owns a number of other retail outlets including Burton, Dorothy Perkins and Miss Selfridge.

Topshop was founded in 1964 as Peter Robinson’s TopShop, a youth fashion brand within the Sheffield branch of Peter Robinson, a now-defunct British department store chain. The first stand-alone Topshop store was opened in 1974. In 1970, Topman was created as a spin-off brand to cater for male customers and is now run as a separate chain.

Topshop is a British multinational retailer which specialises in fashion clothing, shoes, make-up and accessories. It has around 440 shops across 33 countries and online operations in a number of its markets.

In the Americas, Topshop currently has branches in Brazil, Canada, Chile and the United States. In Europe, Topshop has branches in Croatia, Cyprus, Gibraltar, Iceland, Poland, the Republic of Ireland, Russia, Serbia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. In the Middle East, the chain has branches in Israel, Jordan, Lebanon, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates. In South East Asia, the chain has branches in Indonesia, Japan, Malaysia, Philippines, Singapore and Thailand.

Topshop’s current trends are ‘Pretty Pennsylvania’, ‘Sensationalist’ and ‘Factory Girl’ alongside luxury garments and designer affiliations under ‘The Boutique’.

21 Introduction Introduction

Page 4: Topshop Corporate Brochure

History Of Topshop

Alternatively, our team will be on-hand to take your calls at the following times, GMT:

Monday - Friday: 9am to 9pmSaturday - Sunday: 9am to 6pmUK Bank Holidays: 9am to 5pm

UK: 0844 984 0264 calls charged at national rate

US: 1866 853 8559 toll free

Australia: 1800 734 767 toll free

New Zealand: 0800 441 334 toll free

Europe : 008 5344 6666 toll free

Greece: 00800 4413 1528 toll free

Finland: +44 844 984 0264 calls charged at your standard international rate

Need help? Customer Services are available to help with your queries. You know Topshop as the style setter and

star of your wardrobe, but over the years we’ve become so much more! From the charities we sponsor to our work at Lon-don Fashion Week, our love of everything fashion knows no bounds!

We started out life way back in 1964. Since those humble begin-nings in the basement of a department store we’ve grown up and now have over 300 stores in the UK alone!

Our Oxford Circus flagship is a mecca for cool girls, whether they’re holidaying in London or living in the capital, and we’ve spread the love across the pond with flagships in Chicago and New YorkOver the years we’ve built a strong bond with industry insiders and in 2002 we joined forces with NEWGEN, a scheme which allows us to foster new design talent and provide a global platform for the scene’s brightest new stars. We’re also the only high street brand to show on schedule at London Fashion Week, and Topshop Unique has become the style set’s hottest ticket.

From our collaborations – think Christopher Kane and Kate Moss – to our fresh take on making new season pieces work for you, we’re on a mission to bring style to you, wherever you are.

ContactHistory Contact 43

Page 5: Topshop Corporate Brochure

TopshopSupportFrom a touring mobile soup kitchen and hosting a summer picnic to hiring out Kate Moss’ gown. Giving something back has always been an important part of who we are, which is why we choose to work with charities that we really feel make an impact.

FASHION TARGETS BREAST CANCERThis is our longest running charity collaboration. Every year we create an exclusively designed t-shirt, the proceeds of which go direct to the charity that gives help and support to women who are diagnosed with breast cancer.

TEENAGE CANCER TRUSTOur Summer Bandstand Picnics help to raise money for this amazing charity that helps young people with cancer to lead nor-mal lives. With sports day races, cupcakes and performances from the music scene’s brightest stars, they’ve always been a great day out for a very worthy cause.

AGE UKWe took to the streets with our mobile soup kitchen, offering a cup of something delicious in return for a charitable donation and over 3700 of you took part! We also held festive craft work-shops instore where shoppers could donate money and learn how to make their own crackers or customise tights. Everything we raised went towards helping Age UK to provide advice, support and practical services.

Support 5 Support 6

Page 6: Topshop Corporate Brochure

AGE CONCERNTopshop Dress Me Up saw dresses donated by fashion’s most fabulous – there was even a Burberry number from Freida Pinto and an incredible Herve Leger from model Jourdan Dunn! Each piece was available to hire for £40 a night and we managed to raise lots of money in support of the UK’s elderly.

HELP THE AGEDWe ask incredible illustrators to create our beautiful charity Christmas cards each year. Fifi Lapin, Julie Verhoeven, Bip Ling and Margot Bowman have all contributed and the proceeds raised by selling them go to Help the Age.

CENTREPOINTThe girls from Topshop HQ took part in a sponsored charity sleep-out to raise money for Centrepoint, who provide support and shelter for the UK’s 80,000 young and homeless. We’ve also designed cute friendship bracelets and put £1 donation boxes at

tills in store. As they say, every little helps!

Support 7 8Support

Page 7: Topshop Corporate Brochure

Having supported new designers since 1999, topshop has become the single biggest supporter of new talent in the industry.

Not only has this assistance given young designers the kind of exposure that topshop enjoys but it has also endeared the brand to a fresh generation of rising stars. Known for launching careers of some of fashion’s biggest names, new generation (NEWGEN) scheme is the most established new designer initiative to nurture

up-and-coming talent during london Fashion Week.

Design from some of the uk’s most prolific talents, topshop’s role as sponsor has enabled numerous designers to reach an international stage. Designers for 2011 will include david koma, holly Fulton, louise gray, Mary katrantzou and Michael Van der ham.

The recipients of NEWGEN sponsorship for SS13 have been announced and we’re excited to say that Topshop

will be working with a brilliant crop of design talent once again. The NEWGEN scheme was set up in 1993 by British Fashion Council to spot and support fledging designers as they get their careers off the ground, and it has previously

helped Christopher Kane, Erdem, Mary Katrantzou amongstand many others designers.

At London Fashion Week in September, we’ll be sponsoing Simone Rocha, JW Anderson and Michael van der Ham’s, along with supporting presentations by Christopher Raeburn, J.JS Lee, Lucas Nascimento, Marques Almeida, Nasir Mazhar and Sister by Sibling. In the Exhibition space, Topshop NEWGEN sponsorship has been awarded to Palmer Harding, Huishan Zhang, Lim Cooper and Sophia Webster.

We’re looking forward to seeing what our newest collaborator, JW Anderson, creates for his SS13 show – maybe it will give us a hint as to what he will be producing for his special Topshop collection, also due in September.

The other names on the NEWGEN list are also definitely ones to watch out for – Christopher Raeburn is redefining traditional outerwear, Nasir Mazhar represents London cool with his creative headgear and accessories, while Sister by Sibling have a punk rock take on revolutionary knitwear.

Having been involved for over 10 years now, we’re so happy to continue our work with the NEWGEN scheme and the talented designers who benefit from it. It should be a brilliant Fashion Week once again!

Support Support9 10

Page 8: Topshop Corporate Brochure

How do I create an account?Creating a Topshop account means that you can easily shop with Topshop.com. To create yours now simply click here and follow the new customer instructions to create your account.

Why do I need to register to shop?Registering with us helps speed up the ordering process for you and allows you to keep track of your orders and refunds online.

By registering, will I automatically receive marketing email from you?No, not unless you sign up to our newsletter.If you do sign up, you can ask to be taken off our mailing list at any time.

What payment methods do you accept?We accept our branded account cards, Switch/Maestro, Visa, Visa Electron, MasterCard, Solo, Amex, PayPal and Gift Cards.

CHOOSE YOUR SHIPPING DESTINATION

We now deliver to over 100 countries around the world! If you can’t find the country you live in on the drop down within our site selector tool at the top of the site, it unfortunately means that we do not deliver to where you live you right now. We are adding new delivery destinations all the time so make sure you check back soon.

CREATE YOUR ACCOUNTYou will need to create an account in order to shop with us. This will only take a minute and once set up you’ll be able to:

* Check out faster * Save frequent addresses * Track Your Order * Request a Return

START SHOPPING!

1. Start shopping by selecting the product category links: e.g. CLOTHING, SHOES, ACCESSORIES. You can also shop our latest product through the NEW IN category link, or our seasonal COLLECTIONS through the links at the top of the site.

2. Once you have found an item you want to buy, select your size, the quantity you want and click on the ‘ADD TO BAG’ button.

3. You can then either click on the ‘CONTINUE SHOPPING’ but-ton, or review the items in your shopping bag by clicking on ‘GO TO CHECKOUT’.

4. If you’re happy with the items in your shopping bag, click ‘CONTINUE TO CHECKOUT’ to complete your order. You will be able to use the ‘REMOVE THIS ITEM’ button to remove products from your basket if you change your mind.

Follow these simple steps to start shopping at Topshop.com!

How long will my order take to arrive?Generally our international parcels will arrive within 10 working days. However if you have selected standard delivery and your parcels tracking ID begins with RML we advise that you allow at least 2/3 weeks to account for any postal delays within your country.

How secure is your website?As safe as it possibly can be.We store any information you give us securely using high-level SSL encryption technology - the most advanced security software currently available for online transac-tions.

Can I cancel an item from my order?In certain circumstances, we may be able to cancel an item from your order but we can only do this by telephone. You need to call us as soon as possible after you have placed your order otherwise it may be too late.

OnlineShoppingF&Q

F&Q 11 F&Q 12

Page 9: Topshop Corporate Brochure

We currently offer free UK standard delivery on orders over £75 and free worldwide standard delivery on oders over £100.We deliver to over 100 countries around the world! You can look for the country you live in on this map. If you can’t find the country you live in here, unfortunately means that we do not deliver to where you live right now. We are adding new delivery destinations all the time so make sure you check back soon.

OTHER INFORMATION:All orders are shipped from the UK. Any import duties and taxes are charged once the parcel has reached the destination country and these charges must be paid by the recipient of the parcel. Unfortunately, we have no control over these charges as customs policies vary from country to country. If you have any questions related to customs charges you are advised to contact your local customs office. We are unable to change your delivery address once an order has been despatched. Unfortunately, at this time, we do not ship to the Channel Islands & BFPO addresses.

Delivery Delivery13 14

Page 10: Topshop Corporate Brochure

STUDENTSDon’t forget, students get 10% off all year round both instore and online. Just enter a valid NUS card number at checkout. Find out more.

TOPSHOP CARDThe most fashionable way to pay. Sign up and receive exclusive offers and rewards. Find out more.

GIFT CARDS & SPREESGive the perfect gift! The lucky recipient gets to spend instore on whatever they like! Find out more.

PERSONAL SHOPPINGFeed your fashion obsession with a tailored Personal Shopping appointment, be it an edit of the hottest trends, access to all the latest arrivals, outfit inspiration or even help building a whole new season’s wardrobe. Best of all, the service is totally free!

ServicesTOPSHOP iPHONE APPShop and share with our iPhone app! You can find all of your favourite Topshop pieces and shop them wherever you are, then share them with your friends so that everybody can check out your style. You can even save items down in your notebook to go back and look at later.

MOBILE SITENeed your Topshop fix on the go? Lucky for you we’ve created an entire site just for use on smart phones! No more fiddly buttons – our mobile website is easy to use on a touch screen and has all the pieces you’ll find on Topshop.com. And the best bit? You don’t need to do a thing! We’ll automatically send you to the rightplace every time you visit.

Services Services15 16

Page 11: Topshop Corporate Brochure

OUR PARTNERSWe are committed to building lasting relationships with every-body we deal with, be they a customer, an employee or one of our many suppliers, we know that these people are what makes Topshop great.

OUR VALUESIn everything we do, we strive for integrity, dialogue, transparency, excellence and innovation.

OUR PROGRAMMEOur programme is based on the Universal Declaration of Human Rights, the International Labour Organisation (ILO) core labour standards and other relevant guidance, good practice and regula-tions. We have long-term relationships with our suppliers and work with them to make lasting improvements to working, social and environmental conditions, like the livelihoods of the people who make our products, community involvement and the reduc-tion of the environmental impact resulting from the manufacture, distribution and sale of our products.

Our Responsibility

CollectionsOur cool-girl aesthetic is all about mixing up styles and turning the fashion rulebook on its head! With one eye on the catwalk and the other firmly on awesome street style, our seasonal collections are ideal for creating beautifully individual looks!

MAINLINEShop our mainline collections for our take on the season’s hottest styles. From basics and denim to hero pieces and perfect dresses, it’s time to fill your wardrobe with a little bit of everything.

PREMIUMCrafted in beautiful fabrics and limited edition designs, our Premium range brings a luxe touch to the season’s trends. Silk, chiffon and organza sit next to mohair, angora and alapaca in a collection of clothes you’ll never want to part ways with!

BOUTIQUEDesigned as the perfect capsule wardrobe for cool girls around the world, Boutique is the style insiders’ one-stop shop! In sump-tuous materials, fashion-forward shapes and feminine propor-tions, it’s lovingly created by our designers and adored by all of us at Topshop HQ!

UNIQUEWe’re the only high street brand to show on schedule at London Fashion Week and our in-house design team work all year to produce a collection of pieces worthy of the catwalk. From Cru-ella de Ville and woodland critters to outer space and Cleopatra, their sources of inspiration abound and each season is a sartorial surprise. Think luxe pieces with a big hit of street savvy style.

DESIGNERSOur collaborations with the industry’s hottest designers have become legendary and a cause fo r much style celebration! We’ve collaborated on collections with the likes of Christopher Kane, Celia Birtwell and David Koma to bring you pieces inspired by the catwalk and made for your wardrobe.

Collections 17 Responsibility 18

Page 12: Topshop Corporate Brochure

ETHICAL TRADINGWe believe that investing in sustainability is good for business. For example, sourcing from suppliers and factories which treat their workers fairly is an obvious objective of our ethical trading work. It also tends to mean working with suppliers and factories which deliver quality assured products on time.Our ethical trad-ing work encompasses many topics and projects with suppliers and other stakeholders, which take place across our key sourcing countries as well as internally with our buying, merchandising and technical teams. The Ethical Trading part of this key pillar covers the following areas:

•Ethical Audit Programme•Code of Conduct Guidebook•Topshop and Topman’s ARC Programme•Strategic Labour Priorities•Sumangali Scheme•The Responsible and Accountable Garment Sector (RAGS) Project•Sandblasting – Health Risks•Uzbek Cotton Harvesting

Our ProductsThe focus within Our Products is to improve the social and environmen-tal impacts of the products we sell. This key pillar of Fashion Footprint is separated into three areas; Ethical Trading, Environmental Impacts of Products and Animal Welfare. However, working on this also makes business sense. For example,

by ensuring that we work continuously towards reductions in our waste streams, we aim to be prepared for potential UK or EUlegislation relating to landfill. Reducing energy consumption is a commercially sensible option for an organisation like ours with many stores, dcs and head offices.

Transporting our goods via the most efficient routes saves time, cost and carbon emissions. These actions maintain commitment to being a responsible retailer. Our working groups in these areas liaise internally with property, purchasing and logistics and with external consultants who assist us with tracking progress against our targets. This year has seen Topshop make further progress in the pursuit of our long-term commitments to: • lower our energy consumption (and reduce CO²emissions);• identify waste streams and work to reduce these;• reduce our consumption of other valuable resources;• transport our products, reducing impact on the environment.

Our EnvironmentsAs the uk’s largest privately owned fashion retailer, we have a role to play in reducing our environmental impacts.

We always have to balance the resources we apply to these projects and speed of implementation with normal business constraints of finite capital expenditure and other business priorities.The last 12 months have seen added pressure from the need to ensure we continue to thrive as a business in hostile economic conditions. However, we have also pursued our

environmental objectives with improvements in most areas.

About Us About Us 2019

Page 13: Topshop Corporate Brochure

However, over 110 people have now attended this training and we aim to have this rolled out to all relevant departments by early 2012.Fashion Footprint continues to be introduced throughout bhs. We are currently incorporating ethical trading matters into the competencies of relevant employees. Bhs employees are now participating in our introduction to ethical trading workshops. by the end of august, over 100 Bhs people had attended this work-shop. In January 2011, we asked all Bhs head office members of staff to take part in an extensive survey about ethical and environ-mental issues and 112 employees responded. The key concerns and priorities they raised were global warming, labour in our supplier factories, and how we could improve recycling facilities in the workplace. over 90% of the respondents considered it im-portant that Bhs should be viewed as being socially responsible.

This is why we work on employee focussed and driven initiatives in this key pillar. We know from previous surveys and through feedback from the Fashion Footprint advisory panel that our em-ployees want to work for an organisation that takes its social and environmental commitments seriously.

We also rely on our employees to ensure that we are successful in meeting our overall Fashion Footprint targets. Training & Devel-opment employees are measured on core competencies as part of our annual review process. All employees have Fashion Footprint competencies and anyone who has a role that involves sourcing product, namely our buying, Merchandising, design and techni-cal teams, also works to competencies that include ethical trading.

All arcadia group in these same roles have attended an introduc-tion to ethical trading workshop, which includes more than 1,000 people. Purchasing practices is a project we have developed to raise awareness within our buying teams about how our design processes and buying practices impact on our suppliers, their factories and workers. One aspect of the project is training. We had aimed to launch this training into all brands by January 2011 but this has taken longer than expected.

Our employees are key stakeholders who play a major role in ‘fashioning a bright-er future’ for our business.

Our Employees21 About Us 22About Us

Page 14: Topshop Corporate Brochure

This included ‘tights customisation’, Christmas crackers and eye-catching party headpieces. Topshop’s innovative and festive approach to fundraising resulted in a donation of over £12,500 to age uk. Topshop also elected to support teenage cancer trust through three beautifully designed’ Topshop says donate’ kimonos. In total this raised just under £39,000 for the charity. In addition, this year Topshop wanted to raise awareness and funds for Fashion targets breast cancer by creating a new product for the charity, in keeping with the current trends and charity message. Topshop created a t-shirt in a bestselling shape and added a bright colour to the traditional black and white.

This is why we are committed to strategic partnerships such as the Fashion retail academy and our sponsorships of London Fashion Week. supporting charity is also an inherent part of our ethos. At a group and brand level, we work closely with selected charity partners and are very active in fundraising on a corporate and individual basis. Many of our brands work with their charity partners to create exclusive products that are sold in our stores to raise funds.

Often fundraising is driven by our retail employees and takes place at a local community level with events in-store or personal efforts from marathons, bike rides and social celebrations. Arcadia group continues to donate garments to charities. This year almost 60,000 garments were donated to charities such as triad, barnardo’s, BDF newlife and the salvation army. Our employees also donate via our Workplace giving scheme. With around 2,800 employees involved, this year they donated over £200,000.We also have great fundraising success with our ongoing sample sales at head offices.

Over the last year, they have raised £126,000 for charity. The annual retail trust ball in January this year, Sir Philip Green made a pledge of £125,000 to support the charity. The retail trust is the only charity that looks after the needs of all three million people working in UK retail. Over the year, our brands and head office activities have raised £1.2 million.

Topshop continues to develop its relationship with age UK. As part of the charity’s ‘Spreading The Warmth’ campaign, in December 2010 Topshop sponsored mobile and stationary soup kitchens serving delicious and nutritious soups in Birmingham, Liverpool and London. To raise further awareness of the charity and to encourage Christmas shoppers to have fun and get involved, Topshop retail staff held pop-up workshops inspiring shoppers to try some art and craft in shopping centres including the Manchester Andale, Birmingham bullring, London’s Westfield and Cardiff.

Our CommunitiesWe do not operate in isolation; our communities contribute to our business in many ways. It is therefore important for us to invest in these communities, for example through nurturing future design talent or through investing in the communities local to our stores.

About Us 23 About Us 24

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