topshop presentation
DESCRIPTION
TRANSCRIPT
TOPS
HOP
DI G
I TA
L ST
RA
TE
GY
: A
NA
MI
CH
AN
CAMPAIG
N GOALS
EX
P AN
SI O
N
• Build a strong reputation.
• Transfer from Europe to
America.
• Collaborate.
TARGET AUDIENCE
• Ages 16-30
• Young Adults
• City Youths
• College Students
THE
ORIGIN
OF
BRITIS
H
URBAN FASHIO
N
A CAM
PAIG
N OF
FASHIO
N THROUGH A
RT
SOCIAL MEDIA OUTREACH
• Facebook• Twitter• Instagram
BLOG :
INSID
E OUT
PU
BL
I CI Z
E T
HE
CA
MP
AI G
N T
HR
OU
GH
PO
PU
LA
R S
OU
RC
ES
YOUTUBE : CAMPAIGN ADVERTISEMENT
Video Advertisement Greater Outreach
IMPL
EMENTATI
ON
ST
RA
TE
GI Z
E L
ON
G- T
ER
M E
F F EC
TS
• Understand
Impact
• Manage Influence
• Review Clientele
EVALUATION & SPONSORSHIP
• Track campaign success through
KPI’s
• Review sales
• Manage popularity from sponsoring
celebrities and causes
• Keep track of traffic through social
media sites
BUDGET
• Strategy: Brainstorming, Research, Preparation - $10,000
• Planning: Proposals, Negotiations, Revisions - $ 8,000
• Implementation: Creative assets, Billing clients - $ 6,000
• Management: Monitoring social media - $8,000
Paid Media
• Sponsoring ads for Facebook and Twitter - $600,000
TOTAL BUDGET: $632,000