Topic 17:Writing and Publishing the Report Manila

6 December 2013

Irene Kitsara, Project OfficerPatent Information Section, Access to Information and Knowledge Division

I. Writing a Patent Landscape Report

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Delivery

Dissemination

Evaluation

Planning

PLR x ≠ PLR y

Depending on…Profile of the readerScope of the report Particularity of WIPO PLR users

All these factors make follow varie:LayoutContentLanguageAnalysis typesVisualization tools

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Who will read the report?

The PLR Reader Profile

Policy maker?Lawyer/Patent Attorney?Researcher?Economist?Market/Business analyst?Patent Information user/expert?IP manager?Patent Information User?

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Matching readers’ profile to needs, purpose and output

Purpose of the report? Decision at stake?Level of IP awareness/knowledgeTrends overview vs. detailed technical informationAccess to the individual documents/search results required?Legal status/Legal information needed?Additional information to be included? (e.g. licensing, network analysis, market analysis)Visualizations depending on focus of interest (e.g. granted patents or all patent filings?)Results/Conclusions/Recommendations required?

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Matching the reader needs to the structure of the report

Components which can be included in the report:Background technical information Executive SummaryKey findingsDescription of MethodologyAnalysis of the resultsTechnology/Geographical focusAdditional analysis (market/business/competitor/portfolio analysis)ConclusionsRecommendations Annexes

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Example of a WIPO PLR

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WIPO PLR users particularityNot a single profileReaders come from various backgrounds:

Policy makersScientists/ResearchersManagersPatent Information Users

In order to address all needs:Language adaptedStructure of the report (more general and more detailed information, background information etc)e Emphasis also on instructive role –search strategy descriptionDifferent visualizations/analysis

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II. Publishing a Patent Landscape Report

Publication Options

Hard copies

PDF/Word

Power Point Presentations (.PPT)

Web-based reports

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Pros and cons of each format

Word and .PDF widely spread formats

Word allows editing (advantageous for the graphs/images that can be copied and some of them even edited)

.PDF along with the .PPT format allow for the same visualization and printing format independent from various computer settings

Web-based content is user-friendly, dynamic and interactive, but access to the Internet is required

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PDF – widely spread PLR publication format

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Patent Landscape Reports in .PPT Format

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Hybrid Electric Vehicle PLR, Dolcera 2005

Web-based Patent Landscape Reports

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www.boliven.com

Interactive Web-based PLR

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http://blogs.cambia.org/landscape/

Interactive Web-based PLR

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Interactive Web-based PLR (3)

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Yellow dots: Publications

Red dots: Clinical Trials

Blue dots: Related patent families

Publishing on SCRIBD – WIPO Presence

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WIPO PLR on Scribd

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WIPO Patent Landscape Reports – hard copies, PDF format and

Free WIPO PublicationsHard copies and electronic format (PDF)

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WIPO PLR – Web Presence

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http://www.wipo.int/patentscope/en/programs/patent_landscapes/reports/

WIPO PLR – Web Presence22

The report – PDF

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WIPO PLR – additional data to the report

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.xls with search results dataset:• can be sorted by various criteria• hyperlinked to the full-text documents• grouped by technologies/subtechnologies

WIPO PLR – additional interactive visualization tool

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WIPO PLR – additional interactive visualization tool (2)

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Interactive graphs – linked to search results and individual records

Interactive Web-based PLR (2)

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Coming up next….Infographics

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Thank you!Irene.Kitsara@wipo.int

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