Top Tips To Avoid A Google Penalty

Google has been constantly updating and transforming its search engine algorithms in an effort to provide its users with more targeted, helpful and reliable results

Over optimized anchor link text:

More than 20% of the anchor text optimized links pointing at your site results into penalty.

Too many links from low quality sources: Low quality links from poor quality sites tend to break Google guidelines and when its percentage reaches more than 75%, then it triggers a problem.

Duplicate content: Content copied from another website or any other source and used in your site attracts penalty.

Higher bounce rate: Site has a bounce rate of more than 50% and/or an average viewing time of less than 30 seconds, then it could cause your site to be penalized.

Key reasons your website may get penalized by Google:

If you want your site to be at the top of Google’s first page, you need to proactively shield your site from Google penalties, like Penguin and Panda.

Here are some tips you must follow to avoid Google penalty:

Analyze your backlinks: Continuously analyze your backlinks because good backlinks help you gain more traffic while bad backlinks are a signal of becoming a victim of Google penalty.

Avoid low-quality and duplicate content: Always make sure that your meta titles and descriptions are relevant and unique. Nowadays, detailed and informative content is what ranks top.

Diversify the anchor-text: Mostly use your brand name or website name as an anchor text. Anything dissimilar can cause penalties.

Do guest posts intermittently:Guest posting is a key link building strategy but Google degrades site containing too many links coming from any one source, even a guest post. Always use contextual links in your guest posts.

Effective ways to prevent your site against Google penalties

Improve your site’s trust signals: By linking to trusted and reliable pages as well as sites with established brand influence, you can increase trust signals and consequently page rank.

Build your brand: Improper website structure and excessive advertisements can also attract penalties. Grow your brand as it helps you improve ranking.

Emphasis on relevant links: Google is putting more weight on the relevancy of linking domain rather than authority signals like PageRank. Always keep in mind that “Is a site that links to your site relevant and in a similar niche?”

Don’t use hidden text within your site: Avoid using hidden text behind images or in the same color as the background as a way of boosting the keyword count. Google hates hidden texts.

Don’t use irrelevant keywords: Use of irrelevant and excessive keywords ruin the content and will definitely harm your site ranking on Google. Always make use of keywords related to your industry or context.

Don’t use link farms: Never attempt to boost page rank by buying links or exchanging links between completely unrelated sites. Google can penalize your site for participating in link farm schemes.

Linking with social media: Links to active social media accounts enhance ranking of your sites. Google knows that fake sites will not have active social media accounts in use.

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