how to successfully respond to a manual google penalty

www.VerticalMeasures.com

HOW TO SUCCESSFULLY RESPONDTO A MANUAL GOOGLE PENALTYArt Enke, Director of SEO Services, @artenke


MANUAL PENALTY


• AlgorithmicNo notification received in Google Webmaster Tools

• ManualMessage received in Google Webmaster Tools

TYPES OF PENALTIES

Manual Penalty Algorithmic PenaltyUse the disavow links tool Use the disavow links toolSubmit reconsideration request DO NOT submit reconsideration


• “Unnatural links to your site”More severe

• “Unnatural links to your site — impacts links”Less severe

TYPES OF MANUAL ACTIONS


• Google Webmaster Tools• 3rd Party Tools

LINK ANALYSIS


TIP: LINK DETOX


TIP: PRIORITIZE EXACT MATCH ANCHOR TEXT!


• Be ThoroughReach out to webmasters of all links targeted for pruning (3 times)

• DocumentUse a spreadsheet that can later be converted to Google docs to include with reconsideration request

LINK REMOVAL


• Google Webmaster Toolshttps://www.google.com/webmasters/tools/disavow-links-main

DISAVOW LINKS TOOL


• Use Proper Syntax• Only upload .txt file• Domain:• http://• # Comments

DISAVOW LINKS TOOL


• Disavow aggressively (domain:)• Use the disavow tool “LIKE A MACHETE”

MATT CUTTS:


RECONSIDERATION REQUEST


QUESTIONS?

Contact: 888-476-1881 www.VerticalMeasures.com

http://www.verticalmeasures.com/


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how to successfully respond to a manual google penalty

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