PR: TOP TEN LISTPR: TOP TEN LIST

1010

The first element of the public The first element of the public relations process is research. relations process is research.

99

The early beginnings of PR The early beginnings of PR started with started with "Common Sense", "Common Sense", Thomas Paine; The Boston Tea Party Thomas Paine; The Boston Tea Party

88

There are three basic value There are three basic value orientations: (1) Absolutist, (2) orientations: (1) Absolutist, (2) Existentialist, (3) Situationalist Existentialist, (3) Situationalist

77

Executives increasingly see public Executives increasingly see public relations not as publicity and one relations not as publicity and one way communication, but as a way communication, but as a complex and dynamic process of complex and dynamic process of negotiation and compromise with a negotiation and compromise with a number of key publics. number of key publics.

66

Secondray research ften begins by Secondray research ften begins by doing archival research, which doing archival research, which reviews the organization's data on reviews the organization's data on sales, profile of customers, and so sales, profile of customers, and so on. on.

55

The timing of a campaign, calendar The timing of a campaign, calendar compilation, and scheduling tactics compilation, and scheduling tactics are significant aspects for are significant aspects for establishing a calendar and timetable establishing a calendar and timetable for a program. for a program.

44

Audience attention is highest at the Audience attention is highest at the beginning of the message. beginning of the message.

33

Evaluation can enhance future Evaluation can enhance future performance and establish whether performance and establish whether the goals of management by the goals of management by objective have been met. objective have been met.

22

Types of LeadersTypes of Leaders

Formal opinion leaders (power leaders) Formal opinion leaders (power leaders)

Informal opinion leaders (role models) Informal opinion leaders (role models)

I think I am more of an informal I think I am more of an informal leader.leader.

11

I always knew that communication I always knew that communication was important, but this class really was important, but this class really stressed that.stressed that.