top social cios linkedin analysis
TRANSCRIPT
25 Top social CIOs
How much are they really so?
LinkedIn analysisIT – CIO - Software - Transformational Projects – Program & Project Management
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Key conclusion about CIOs
What characteristics make a good social CIO?
Most top social CIOs are (somehow) reachable
But… easily reachable?
CIOs social friendliness
Journey Map
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Different aspects of CIOs' Social activity
Two additional points
The Acid Test
Come on guys! You can be much more social…
References
About the Author
Journey Map
Purpose and Background
Having learned about the 25 Top Social CIOs I decided to find out how much by analyzing their LinkedIn profiles
Key conclusion about CIOs
“The most striking finding of our study is that only 10% of the Fortune 250 CIOs are themselves social. The rest, apparently, do not recognize the importance of being social, or are delegating the task to a subordinate”
Image courtesy of suphakit73 / FreeDigitalPhotos.net
Key conclusion about CIOs
Well, we know these 27 (25 + 2 special mentions) are the top ones in a world of CIOs apparently not very social
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
What characteristics make a good social CIO?
1. Reachability or how easy to connect
Image courtesy of Ohmega1982 / FreeDigitalPhotos.net
2. Social friendliness or profile appropriately customized to be easily found and identified3. Social activity or how much web stuff is in place
4. Other non-social points
Most top social CIOs are (somehow) reachable
Four (15%) have the privacy feature enabled (e-mail address needs to be known to send an invite)
15%
85%
Eleven (41%) have their connection info appropriately populated to directly connect
Sixteen (59%) have no contact info to be directly reached
41%
59%
59%
41%
But… easily reachable?I think a reasonable expectation for a top Social CIO would be to be easily approachable in the internet. It looks like that is just partially the case
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
CIOs social friendliness
Twenty-four personal picture in place (89%). Just three (11%) have no photo
Twenty-one professional line NON-recommended pattern (78%). Just six (22%) have it customised
78%
22%
89%
11%
CIOs social friendliness
Twenty not customised URL (74%). Just seven (26%) changed the default
Just one (4%) has something visual in place
74%
26%
4%
96%
CIOs social friendliness so-so
I think a reasonable expectation would be some basic stuff to improve SEO and so identification easiness
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Different aspects of CIOs' Social activity
Recommendations given and received average for both is four (4), so the total numbers almost match each other: 103 received versus 106 given by CIOs
Seven (26%) have not received any recommendation and nine (33%) have not given any
26%
74%
33%
67%
49%51%
Different aspects of CIOs' Social activity
Eleven (41%) have Twitter account present in their contact info
Number of connections, all but one (96%) have 500+
Intersection is four CIOs (15%) that have not received or given any recommendation
15%
85%
41%
59%
96%
4%
Different aspects of CIOs' Social activity
I think a reasonable expectation for the top Social CIOs would be to be plenty of activity in the internet and show it on LinkedIn
Image courtesy of ddpavumba / FreeDigitalPhotos.net
Two additional points about top Social CIOs
Six (22%) have a premium account and half of those, three (11%) also joined the OpenLink network
Twelve (44%) have a new job, so the top Social CIOs look also good on promoting their professional careers
22%
78%
11%
89%
44%
56%
The Acid Test
I reached out them all (well, just the 23 reachable in LinkedIn), explained how I had learned about them, and my interest in connecting in LinkedIn if that were OK with them …
Image courtesy of stockimages / FreeDigitalPhotos.net
Come on guys! You can be much more social…
So, what do you think? Do top Social CIOs meet reasonable Social expectations?
Response? So far, just
eleven (41%) accepted
41%
59%
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
References
25 Top Social CIOs
CIOs
@MarkFidelman
Harmon.ie
Personal Branding
@EsmeraldaDíazAroca
Photo, Professional line, URL customization
SEO
FreeDigitalPhotos.net
José Jiménez Fernández-MazarambrozProficient IT Executive. 25 years’ experience in IT, CIO, Software Development, Technology, Transformational Projects, and IT Program & Project Management
About the author:
Retales
The activity of 250 Forbes CIOs was gathered and an algorithm developed by @MarkFidelman applied to produce the ranked list in a research performed in 2012 by Harmon.ie