how to attract top graduates on linkedin
Post on 19-Oct-2014
2.172 views
DESCRIPTION
This presentation is from our recent Graduate Webcast which highlights: - Tips to proactively source student talent - How to engage students using LinkedIn's free and paid for tools - Best practice on building a strong employer brand to attract the next generation of professionalsTRANSCRIPT
![Page 1: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/1.jpg)
How to attract and engage top graduates on LinkedIn
May 2013
![Page 2: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/2.jpg)
Lauren FogartyBrand & Media Solutions Consultant
Charles HardyTalent Solutions Consultant
LinkedIn Confidential ©2013 All Rights Reserved
![Page 3: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/3.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
AGENDA
Over the next 35 minutes (or so) we will look at the following:
Tips to proactively source student talent
How to engage students using LinkedIn's free and paid for tools
Best practice on building a strong employer brand to attract the next generation of professionals
![Page 4: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/4.jpg)
Students & Recent Graduateson LinkedIn
4
![Page 5: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/5.jpg)
“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)
The Fastest Growing & Most Highly Engaged Demographic on LinkedIn
30,000,000+
STUDENTS & RECENT GRADUATES
Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University
LinkedIn Confidential ©2013 All Rights Reserved5
![Page 6: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/6.jpg)
LinkedIn sees the university recruiting space as a three-sided ecosystem.
EmployersUniversities
Students
LinkedIn Confidential ©2013 All Rights Reserved6
![Page 7: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/7.jpg)
Student Behaviouron LinkedIn
7
![Page 8: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/8.jpg)
The Next Generation “C”
Meet IsabellaQuick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved8
CONTENT
![Page 9: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/9.jpg)
Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved9
![Page 10: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/10.jpg)
Connects with peers, professors & mentors
School Alumni Tool
Groups
LinkedIn Confidential ©2013 All Rights Reserved10
![Page 11: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/11.jpg)
LinkedIn Confidential ©2013 All Rights Reserved11
Student Jobs Portal
Doing her homework around Jobs and Companies
View Jobs on Mobile
Company Pages
![Page 12: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/12.jpg)
ResearchBest Companies & Opportunities
ConnectOffline and online
Engagewith Alumni & Recruiters
REPLY
Student Recruiting = Social Recruiting
Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved
12
![Page 13: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/13.jpg)
How you can engage with Isabellaon LinkedIn…
13
![Page 14: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/14.jpg)
1. Build a Brand: establish your presence
2. Engage the Right Student: targeted, relevant content
3. Leverage Latest Technology: enhance your brand and recruit more efficiently
3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…
LinkedIn Confidential ©2013 All Rights Reserved14
![Page 15: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/15.jpg)
1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students
LinkedIn Confidential ©2013 All Rights Reserved15
![Page 16: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/16.jpg)
IsabellaEngineeringBEng, 2014
Mechanical EngineerNational Grid
XYZ Co.Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
PamelaComputer Science
BEng, 2013
LinkedIn Confidential ©2013 All Rights Reserved16
2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches
Student jobs are FREE
![Page 17: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/17.jpg)
2. Engage the Right StudentPromote news, jobs & events to your target student audience
LinkedIn Confidential ©2013 All Rights Reserved17
Targeted InMails
Status Updates
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register Targeted Ads
![Page 18: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/18.jpg)
2. Engage the Right StudentBuild a talent pool in Groups
Students are the most active group members
PICTURE YOURSELF AT EDF
Engineer at EDF Energy
Isabella Thompson
XYZ Co. – UK Engineering Careers
LinkedIn Confidential ©2013 All Rights Reserved18
![Page 19: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/19.jpg)
3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging
Collecting details / paper resumes is cumbersome
Increasing competition results in lost leads
Poor visibility into event and pipeline activity (ROI)
LinkedIn Confidential ©2013 All Rights Reserved19
![Page 20: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/20.jpg)
3. Leverage LinkedIn for efficient events
Introducing LinkedIn CheckIn.
Connect your offline interactions with an online network
Get a true picture of your
events by capturing &
managing student leads all in
LinkedIn Recruiter.
Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved
20
![Page 21: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/21.jpg)
Let’s CheckIn…
21
![Page 22: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/22.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
1. Event form creation and management
22
![Page 23: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/23.jpg)
Event Creation Flow 6/14
23LinkedIn Confidential ©2013 All Rights Reserved
![Page 24: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/24.jpg)
Event Creation Flow 7/14
24LinkedIn Confidential ©2013 All Rights Reserved
![Page 25: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/25.jpg)
Define the event back-end details…
25LinkedIn Confidential ©2013 All Rights Reserved
![Page 26: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/26.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
2. The Candidate Experience
26
![Page 27: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/27.jpg)
Student Flow 2/5
The data you submit here will be stored by Virgin and LinkedIn.
27LinkedIn Confidential ©2013 All Rights Reserved
![Page 28: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/28.jpg)
Student Flow 4/5
28LinkedIn Confidential ©2013 All Rights Reserved
![Page 29: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/29.jpg)
Student Flow 4/5
29LinkedIn Confidential ©2013 All Rights Reserved
![Page 30: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/30.jpg)
LinkedIn Confidential ©2013 All Rights Reserved 30
Student Flow 4/5
![Page 31: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/31.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
3. Track, Filter, Engage, Report
31
![Page 32: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/32.jpg)
32
Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
![Page 33: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/33.jpg)
Campus Recruiter Tools 4/5
33LinkedIn Confidential ©2013 All Rights Reserved
EmailTwitterPhone
![Page 34: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/34.jpg)
Are you ready to recruit the next generation?
LinkedIn Confidential ©2013 All Rights Reserved 34
![Page 35: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/35.jpg)
Deliver a strong brand message direct to your target audience
Improve your efficiency at campus events using LinkedIn CheckIn
Your 3 takeaways:
LinkedIn Confidential ©2013 All Rights Reserved 35
Grow your talent pipeline – track and engage students/graduates as they progress in their career
![Page 36: How to attract top graduates on LinkedIn](https://reader034.vdocuments.site/reader034/viewer/2022042713/5443bae3b1af9f6c0a8b460f/html5/thumbnails/36.jpg)
LinkedIn Confidential ©2013 All Rights Reserved
Thank you.
36
To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo