top reports for display advertising hitwise ‘how to’ guides top reports for display advertising...
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![Page 1: Top Reports for Display Advertising Hitwise ‘How To’ Guides Top Reports for Display Advertising Hitwise allows you to identify websites with your target audience for Display Advertising](https://reader031.vdocuments.site/reader031/viewer/2022030418/5aa4f2807f8b9a1d728c8241/html5/thumbnails/1.jpg)
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Hitwise‘HowTo’GuidesTopReportsforDisplayAdvertising HitwiseallowsyoutoidentifywebsiteswithyourtargetaudienceforDisplayAdvertisingpurposes.UsingClickstreamyoucanthengoontomonitortheperformanceoftheseadverts.WhatarethemainbenefitsofusingHitwiseforDisplayAdvertising?
• Discoverdisplayadvertisingopportunitiesbasedonyourtargetaudience• Evaluatetheperformanceofyourcompetitor’sdisplayadvertisingefforts• Monitortheperformanceofyourdisplayadverts
Whatreportswillbecoveredinthisguide?
1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities2. Howtoidentifywebsiteswithyourtargetaudience3. Howtomonitortheperformanceofyourdisplayadverts
1. Howtocompareyourupstreamtraffictoacompetitor’stofindopportunities• ClickontheReportstabinthetoolbar• SelectClickstreamfromtheReportPanel• EnterawebsiteURLorselectanIndustryfromthesubjectdropdown• SelectUpstreamWebsitesfromthereportdropdown• OpentheComparefeature• EnteryourwebsiteURL• GenerateReport
![Page 2: Top Reports for Display Advertising Hitwise ‘How To’ Guides Top Reports for Display Advertising Hitwise allows you to identify websites with your target audience for Display Advertising](https://reader031.vdocuments.site/reader031/viewer/2022030418/5aa4f2807f8b9a1d728c8241/html5/thumbnails/2.jpg)
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2. Howtoidentifywebsiteswithyourtargetaudience• SelectRankingsintheReportPanel• SelectanIndustryfromthesubjectdropdown(i.eNews&Media)• ThemetricshouldbeVisits• OpentheSegmentfeature• Selectthedatasetyouwanttousefortargeting:Age,Region,PostalArea,MosaicGroup/Type• GenerateReport
![Page 3: Top Reports for Display Advertising Hitwise ‘How To’ Guides Top Reports for Display Advertising Hitwise allows you to identify websites with your target audience for Display Advertising](https://reader031.vdocuments.site/reader031/viewer/2022030418/5aa4f2807f8b9a1d728c8241/html5/thumbnails/3.jpg)
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3. Howtomonitortheperformanceofyourdisplayadverts• SelectClickstreamintheReportPanel• EnterthewebsiteURLofwhereyourdisplayadisplaced• SelectDownstreamWebsitesfromthereportdropdown• OpentheFiltersdropdown• EnteryourwebsiteURL• SetthePeriodtoDailywherepossible,ifnotWeekly• GenerateReport• Ticktheboxnexttoyoursiteintheresultstable• GototheChartbuttonandUpdate
![Page 4: Top Reports for Display Advertising Hitwise ‘How To’ Guides Top Reports for Display Advertising Hitwise allows you to identify websites with your target audience for Display Advertising](https://reader031.vdocuments.site/reader031/viewer/2022030418/5aa4f2807f8b9a1d728c8241/html5/thumbnails/4.jpg)
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