TOP-OF-MIND MARKETING:EMAIL LIST STRATEGY

MADE IN PARTNERSHIP WITH ASCEND2:

HOW LIST STRATEGY IMPACTS A MARKETER’S ROI

5 MIND-BLOWING EMAIL MARKETING STATS(AND WHY THEY MATTER)

PRIORITIZINGEMAIL LIST GOALS

69%of marketing decision-makers cite increasing the quality of email list

data as their top objective.

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ARE WE ON THE SAME ‘PAGE’?LET’S PAIR OUR TOP OBJECTIVE

WITH OUR MOST EFFECTIVE TACTIC

MOST EFFECTIVE EMAIL LIST TACTICS

55%of marketing decision-makers cite email-specific landing pages as

the most effective tactic.

Find out how to create beautiful landing pages in 60 minutes

IF IT DOESN’T CHALLENGE YOU,IT DOESN’T CHANGE YOU:

2, 4, 6, 8…NOW IT’S TIME TO INTEGRATE!

TACTICS THAT POSEA CHALLENGE

45%of marketing decision-makers cite

Email and social media integrations at the most significant challenge.

Tips on how to truly integrate your marketing campaigns

I’LL HAVE THE COMBO MEAL:IN-HOUSE AND OUTSOURCED

THE ART OF RESOURCE ALLOCATION

49%of marketing decision-makers use a

combination of outsourced andin-house resources to execute their

email list strategy.

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WHAT, LIKE IT’S HARD?:MARKETING DOESN’T HAVE TO BE

DIFFICULT TO BE EFFECTIVE.

EFFECT DOES NOT EQUAL DIFFICULT

Email-specific landing pages and email/social media integrations are

among the most effective tactics, but are also perceived as the most

difficult to execute.

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