LET’S START

TODAY YOU ARE HERE TO TAKE SOMETHING USEFUL WITH YOU

JUST LIKE YOUR FANS: THEY WANT SOMETHING USEFUL FROM BRANDS

image by Radio Saigón on Flickr

OK, SO… WHAT IS USEFUL?

IS IT SOMETHING FUNNY? ENGAGING? EDGY? DISRUPTIVE?

*THESE ARE JUST FIREWORKS

image by Mark Hillary on Flickr

USEFUL IS SOMETHING USABLE!

*I.E. SOMETHING VALUABLE THAT YOUR FAN BASE IS WILLING TO SHARE, LIKE, COMMENT AND APPRECIATE

THINK: USEFUL MAKE: USABLE

ASK YOURSELF, DO ANY OF THESE APPLY TO MY CONTENT?

GIVE SOMETHING BACKMAKING IT USEFUL

THE SAME CONCEPT WITH A SMALL TWIST

BECOMES MORE USABLE AND DRIVES

BETTER ENGAGEMENT

CONTEXTUALLY, PROMOTING THE

MM TECHIES TEAM

+*MM TECHIES IS A GROUP OF EXPERTS READY TO SUPPORT THROUGH SOCIAL MEDIA

THINK CONTEXTUALLY AND FOCUS ON THE EXPERIENCES PEOPLE LIVE

image by Fabio Venni on Flickr

TAKE ADVANTAGE OF POP CULTURE!

*POPULAR CULTURE IS THE ENTIRETY OF IDEAS, PERSPECTIVES, ATTITUDES, MEMES,IMAGES, AND OTHER PHENOMENA THAT ARE WITHIN THE MAINSTREAM OF A GIVEN CULTURE

BE: RECOGNIZABLE BE: TIMELY BE: RELEVANT

ASK YOURSELF, HOW DO MY CUSTOMERS USE MY PRODUCT?

LISTEN & UNDERSTANDBEING PART OF POP CULTURE

JUST BY SEARCHING #CHILLBOX ON INSTRAGRAM WE REALIZED THAT THERE WAS A MOVEMENT IN THE WORKS…

PEOPLE WERE USING THE TOPPINGS AS A WAY TO EXPRESS THEMSELVES…

ACTUALLY IT IS SOME KIND OF ART FORM

CHILLBOX STARTED BUILDING CONTENT AROUND THIS AMAZING REVELATION

CHILLBOX IS TAKING IT ON TO THE NEXT LEVEL BY ENABLING USERS TO FEEL MORE COMFORTABLE WITH THE CONTENT PLATFORMS THAT THEY USE.

WHATS NEXT?

“PEOPLE DON’T SHARE STUFF BECAUSE THEY NOTICE IT. PEOPLE SHARE STUFF

BECAUSE ITS VALUABLE”HELGE TENNO

image by Fahim Fadzlishah on Flickr

PASSION IS SOMETHING VALUABLE!

PASSION: BRAND VALUE: BUSINESS

HOW DO I PRODUCE CONTENT THAT DRIVES BRAND AND BUSINESS?

CONTENT SHOULD FOCUS ON THE STORIES BEHIND THE EMOTIONS

image by Shay on Flickr

BRAND

BUSINESS

ALFA ROMEO 4C IS A 365 HALO EFFECT CAR FOR THE BRAND.

HAVING IT AROUND WAS A GREAT OPPORTUNITY TO DRIVE ENGAGEMENT

AND BY JUST TAKING ADVANTAGE OF THE TECHNOLOGY THAT WAS OUT THERE BOY IT ID…

WITH JUST AN iPHONE AND A SHARED GALLERY ON iCLOUD THE CLIENT AND THE COMMUNITY TEAM SAW,

APPROVED AND POSTED LIVE CONTENT.

EXPERIENCES ARE ALL ABOUT STORIES

SO YOU NEED TO BECOME THE STORYTELLER…

image by Simon Harriyott on Flickr

CREATE NATIVE PLATFORMS IN ORDER TO BE USEFUL AND RELEVANT.

YOU NEED TO CONVERGE YOUR EXPERIENCES WITH THEIR EXPERIENCES

AND BRING CONTENT TO A PERSONAL LEVEL

image by peace6x on Flickr

En(F)=(Cn + Ctx) x TSOSTI ROPAITIS

Engagement is a Function of Content, Context and Timeliness

THIS ALWAYS APPLIES:

CONTEXT

IS YOUR ENTRY POINT TO BE

USEFUL

CREATIVE

{Ctx}

THANK YOUStavros Kontaktsis

@stakon http://about.me/stakon

!Created by

Stavros Kontaktsis Andreas Mylonas Myrto Nikolaidi