top 8 trends in social media for 2015

2014 Webinar Series

Top 8 Trends in Social Media for 2015

#SocialTrends2015 @mikecorak @bpressman

The Top 8 Trends in Social Media Opportunities for 2015

During the webinar, you’ll hear from Mike Corak and Benjamin “Benjie” Pressman about how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver results. Both speakers will tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.

Key takeaways:

1. The most important platforms for brands to be active upon.

2. How to ensure your company is set up to do social effectively.

3. Ways to amplify social beyond organic engagement.

What We Hope You Learn Today!

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Today’s Speakers

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Mike Corak – EVP, Strategy | ethology

•Leads the strategic planning and agency services teams at ethology,

recently named Inc. 500’s #75 fastest growing companies

•Has developed and implemented winning digital and integrated strategies

for hundreds of companies over his 17-year career, including Coca-Cola,

ConAgra Foods, Farmers Insurance, FedEx, Nike, Office Depot, and Walt

Disney

•Frequent speaker, blogger, and thought leader on content marketing and

integrated marketing

•Secretary and Treasurer of SEMPO

Benjamin Pressman – Director of Social Media | ethology

•Director of Social Media

•10+ years of marketing experience in CRM and Social Media.

•Experienced in all aspects of social marketing including content creation,

content distribution, direct channel management, crisis management, paid

media and influencer marketing.

•Helped grow and define social marketing efforts at Initiative working on

clients such as Kia Motors America and the Art Institutes.

•CRM and direct marketing experience with AT&T, US Cellular and Nike.


And if you didn’t hear…

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1. Snapchat

2. Snapchat

3. Snapchat

4. Snapchat

5. Snapchat

6. Snapchat

7. Snapchat

8. Snapchat

Top 8 Trends

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If you ask my friend Gavin, he’ll tell you there’s

only one-channel social trend that matters…


Top 8 Trends

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…and then he’ll send you pictures like this from

the grocery store… #meatmarket


1. The Big 4

2. The Next Tier

3. Content Strategy + Social Media

4. Tactical Integration

5. Organizational Structure

6. Media Support

7. Influencers

8. Analytics/Measurement

“The Real” Top 8 Social Trends for 2015

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Trend #1: The Big 4

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Trend #1: The Big 4

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• Growing video

• #1 referral traffic

• #1 social logins

• #1 shopping influence

• #1 for B2B

• 64% of social visits to

corporate sites

• 1/3 professionals

have a profile

• Growth slowing

• Executive turmoil

• Unclear product

direction

• #2 referral traffic

• Unique audience

• Drive the most

revenue


Trend #2: Second Tier

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Trend #2: Second Tier

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• Unclear importance for

Google

• Unclear SEO benefits

• Amazing

engagement

• Emerging ads

• No linking

• High engagement

• Unclear ad plan

• TBD if brands are

welcome

• Growing

• Integration with Twitter

• Brand friendly


Social Media is the #1 Content Channel


No One Seems to Know if it’s Really Working


…While Strategy is Lacking.


Trend #3: Content Strategy & Social

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Thank You Anna Hrach! @annabananahrach

Content Strategy Manager, ethology

“Stop focusing on the output.”

Start with strategy.

Focus on the process.

Break the silos.

http://www.slideshare.net/ethology/how-to-integrate-content-strategy-and-social-media

















Trend #3: Content Strategy & Social

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Audience

Intelligence

The “Who”

• Who are we

speaking to?

• Who is our

customer?

• Whose

needs do we

need to

consider?

1

2

3

Social

Strategy

The “How”

• How is

content to

be

distributed?

• How are

channels

different?

• How will

customers

react?

The “Where”

• Where did

we

succeed?

• Where did

efforts fall

short?

• Where can

opportunities

be found?

Editorial

Execution

The “What”

• What are we

going to

create?

• What is the

posting

schedule?

• What gets

promoted?

The “Why”

• Why are we

creating

content in

the first

place?

• Why will

users care?

Content

Strategy Execution

Reporting


Trend #4: Organizational Structure

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#AheadOfItsTime

@BrianSolis

http://www.altimetergroup.com/category/reports/

Effective



Key Social Media Roles/Skills

- Community Manager

- Social Strategist/Analyst

- Content Strategist

- Copywriter

- Visual Producer

- Developer

- Analytics

Common Hubs & Spokes

- Customer Service

- Marketing/Advertising

- PR

- Sales

- Divisions/Departments

- Locations

- Research/R&D

- Social Media

- Executive

Trend #4: Organizational Structure

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For How Long?



Social

Search

Email

Analytics

Local Content

(Experiences)

Development

Media

Trend #5: Tactical Integration

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And It’s All Mobile!


Trend #5: Local Integration

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http://localvox.com/blog/social-media-marketing-grows-local-businesses/













Trend #6: Media Support

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Is Organic Social Reach Dead?



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Trend #7: Influencers

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Rising Power Increasingly Mainstream

MTV launches YouTube

channel

Brands pulling YouTubers,

Viners into TV ads

Talent discovery center

“YouTube Millionaires”

Big entertainment companies

acquiring MCN

YouTube outrates every TV

network


Trend #8: Measurement Sophistication

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Attribution modeling

Multiple objectives to

measure

•Conversions

•“Call center metrics”

•On platform engagement

LTV not single sale Value of preventing

negative PR


About Econsultancy & ethology

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Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce. Our hub has 180,000+ subscribers worldwide from clients, agencies and suppliers alike. We help our subscribers build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking. Since 1999 our resources have helped subscribers learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation.

www.econsultancy.com

ethology is an integrated full-service digital marketing agency for evolving consumer brands. The agency offers consumer research, strategy, planning, search, display and social media, email, content and web development, creative and analytic services.

www.ethology.com

http://www.ethology.com

