top 6 benefits of gamification in elearning - ei design
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Top 6 Benefits Of Gamification In eLearning
is ranked #2
in the world
Part of Gamification Series
Presented by
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Author-Asha PandeyChief Learning Strategist, EI [email protected]
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About EI Design (www.eidesign.net)
Years of Learning Solutions Expertise 14 6500 Hours of
eLearning Developed
390 Hours of LocalisationIn 26 Languages Developed
82.3% Customer
Retention Rate
20+ Industry VerticalsServiced
Countries – The Breadth of Our Customer Base16
750Hours of Mobile Learning Developed
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Our portfolio and the range of our services
Core services: Core services: Our rich portfolio includes:1. Custom Course development eLearning /
mLearning2. Migration of legacy courses to HTML 53. Localisation4. ILT / VILT and Blended Learning5. Performance Support Tools
Off-the-shelf Products:6. Suite on Instructional Design7. Suite on generic Compliance
Value added Services : Comprehensive evaluation strategy (cuts across various training formats)
1. Efficacy of learning (the learnability and gain for learners)
2. Impact of training (the gain for business)3. Return of Investment (ROI) on training
Beyond Learning: We also offer several Learning Support services that can be used to promote eLearning adoption or specific mandates like change management.
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Top 6 Benefits Of Gamification In eLearning
Gamification in eLearning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment. In this article, I will walk you through some of the benefits of Gamification for learners and how the experience of learning (recall and retention) can be enhanced through Gamification.
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How Gamification In eLearning Enhances Learning
Gamification is about more than just playing games (in fact, sometimes it does not involve playing games at all). It can be defined as the concept of applying game-design thinking to non-game applications.
What is Gamification?
According to Wikipedia, "Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.”
In the context of Gamification for serious learning, a game based concept is applied to content to meet the specific learning outcomes.
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How Gamification In eLearning Enhances Learning
Does Gamification in eLearning truly help learners learn?
Several organizations do not consider Gamification in eLearning as a viable approach on account of higher cost, longer turn-around time to develop, and so on. Many shy away from using it in their formal eLearning programs, believing that while it is fun for the learners, it does not necessarily lead to a learning outcome.
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How Gamification In eLearning Enhances Learning
Does Gamification in eLearning truly help learners learn?
However, there are some interesting statistics that clearly establish it cannot be ignored:
“By 21 years of age, many males will have spent over 10,000 hours immersed in online gaming.”
Gartner’s research estimated that more than 70% of Global 2000 companies would offer at least one gamified application by the end of 2014, although not all effectively.
“By 2015, more than 50% of organizations that manage innovation processes will gamify those processes.”
Source: McGonigal, Reality is Broken Source: Gartner, 2011 industry research
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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?Successful learning is a combination of three elements:• 70% from real-life and on-the-job experiences,
tasks, and problem solving• 20% from feedback and from observing and
working with peers and role models• 10% from formal training
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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?Take a look at this diagram on the techniques used in learning design approaches and their relationship to retention of learning:
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How Gamification In eLearning Enhances Learning
How does Gamification enhance learning?As we note from this, gamification can provide an effective approach to enhancing learning. This is on account of these inherent features:• It evokes friendly competition.• It provides the learners with a sense of
achievement.• It provides an engaging learner experience
leading to anticipated behavior change.• It encourages learners to progress through the
content, motivate action, and eventually influence behavior.
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How Gamification In eLearning Enhances Learning6 Benefits of Gamification in eLearning
1. Better learning experience
The learner can experience “fun” during the game and still learn if the level of engagement is high. A good gamification strategy with high levels of engagement will lead to an increase in recall and retention.
2. Better learning environment
Gamification in eLearning provides an effective, informal learning environment, and helps learners practice real-life situations and challenges in a safe environment. This leads to a more engaged learning experience that facilitates better knowledge retention.
3. Instant feedback
It provides instant feedback so that learners know what they know or what they should know. This too facilitates better learner engagement and thereby better recall and retention.
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How Gamification In eLearning Enhances Learning6 Benefits of Gamification in eLearning (Continued…)
4. Prompting behavioral change
Points, badges, and leaderboards would surely make training awesome. However, gamification is about a lot more than just those surface level benefits. Gamification can drive strong behavioral change especially when combined with the scientific principles of repeated retrieval and spaced repetition.
5. Can be applied for most learning needs
Gamification can be used to fulfill most learning needs including induction and onboarding, product sales, customer support, soft skills, awareness creation, and compliance.
6. Impact on bottom line
On account of all these aspects that touch and impact learners (better learning experience, higher recall and retention, catalyzing behavioral change, and so on), it can create a significant performance gain for organizations.
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How Gamification In eLearning Enhances Learning
Success factors
While Gamification in eLearning provides several benefits, as outlined here, much depends on the concept that is used to drive the learning. The mantra to succeed in using gamification in eLearning is to create a concept that:• Captures (and retains) learners’ attention• Challenges them• Engages and entertains them, and• Teaches themI hope this article has given you an insight on why you should evaluate Gamification for eLearning and how it will benefit both learners and your business.
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How Gamification In eLearning Enhances Learning
Success factors (Continued…)
You could also look at my previous articles to learn how can you practically use Gamification for learning:• Gamification In Learning Through An Avatar-based Serious
Game Concept • Gamification Of Compliance Training Through A Serious
Game Concept • Gamification In Learning: Featuring Gains Through A
Serious Game Concept
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EI Design Pvt LtdCorporate Office and Development Centre#160, Arun Arch, 9th Cross, Indiranagar 1st StageBangalore - 560 038, India.www.eidesign.net
Asha Pandey, CMD and Chief Learning StrategistTel (Direct): +91-80-25202679Board: +91-80-25202677 / 25202678Mobile: +91-98450-61484Email: [email protected]