top 5 wordpress tools€¦ · digital marketer spend hours every week working on marketing funnels...
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Tyler Brooks
● Founder // Analytive● Digital Marketer● Spend hours every week working on marketing funnels● Build websites (almost) exclusively on Wordpress
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Does your website not generate leads?
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Do you wonder how to improve your digital marketing?
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SEO, Ads, Traffic
Quizzes, Giveaways, Downloads, Whitepapers
Demos, trials, memberships, email list signups, email funnels
Shopping carts, paid memberships, contact forms, phone tracking
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Marketing Tool #1: Themify Themes
(or just customizable themes)
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Base (Your Website)
Social Media
PPC Ads
Organic Search
Offline
Outposts
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As web developers, we have a problem.
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We don’t allow the end user any flexibility on their site.
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This means trying and testing new landing pages and ad campaigns is impossible.
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Other Options
● Themify● X-Theme● Avada● Enfold
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Marketing Tool #2: SumoMe �
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What is SumoMe?
● Email collection● Pop Up● Pop Over● Social Sharing● Google Analytics● Image Sharer● List Builder● Welcome Mat● Heat Maps
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The biggest marketing mistake you’re making right now is not building an email list.
✉�
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Argument #1: I hate pop ups!
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Answer #1: If you’re providing value, it’s less annoying. Plus you’re providing content for FREE.
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Argument #2: I don’t have time to write emails.
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Answer#2: You don’t have to send out email constantly. Just once a month is OK.
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Marketing Tool #3: Yoast SEO �
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What Does Yoast SEO Do● Verify sites in Google, Bing● Title meta settings.● Hide RSD, WLW, shortlinks from head.● Meta-control for taxonomies, author pages, homepage, etc.● Supports Facebook OpenGraph.● Generate sitemap.● Advance permalink control.● Breadcrumbs support.● RSS feed footer plugin settings.● Import settings from other SEO plugins.● Edit .htaccess files.● Hide date from search engine snippets.● Add Google authorship for single author.
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Marketing Tool #4: Google Analytics�
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Google Analytics
● Install the code on every page
● Set up Goals/Conversions● Save your favorite reports
for quick access● Use insights to tweak your
strategy
Google Analytics
● Don’t install the code on every page
● Don’t set up goals● Don’t save common reports● Just look for data without
insights
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Marketing Tool #5: Forms
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Forms are one of the best ways for users to interact with you.
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Without forms, they can’t spend money, sign up, or connect with you.
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Forms
● Ask for only what you need● Be sure users know what
they are signing up for● Multi-step forms are good
Forms
● Avoid extra long forms● Don’t automatically add
them to the email list● Be sure your form works!