building marketing automation funnels in wordpress - simon kelly
TRANSCRIPT
MARKETING FUNNELSWith WordPress
By Simon Kelly @Simon_L_Kelly
THE PLANWhy Funnels?
Funnel Example3-Page FunnelFunnel Demo
Funnel WorksheetLead Magnet Template
Q & A
WHY FUNNELS?
FUNNEL FRAMEWORK
1. Attract 2. Capture3. Convert4. Nurture
FUNNELS IRLStart with the end in mind
KISSMETRICSAnalytics tool to understand customer behavior and drive growth
ROCKSTAREMPIRESCourse to create your own course
WEB AGENCYExample
HEALTH FOOD SHOPExample
MAGAZINE SUBSCRIPTIONExample
3-STEP FUNNEL
LANDING PAGE
(OPT-IN)
THANK YOU PAGE
DELIVERY PAGE
THANK YOU EMAIL
DEMOLet’s dive into a funnel
Source: https://blog.bufferapp.com/people-dont-buy-products-they-buy-better-versions-of-themselves
PEOPLE BUY OUTCOMES
TEMPLATES & TOOLS
Download: bit.ly/lmtemplate
LEAD MAGNET TEMPLATE
X WAYS TO [ACHIEVE RESULT]
WITHOUT [CAUSING HEADACHE]
FUNNEL WORKSHEETBuild your funnel step by step
Download: bit.ly/funnelworksheet
FUNNEL WORKSHEET
Define audience
Define offers
Landing page
Thank you page
Delivery page
Email nurture
TOOLSLanding pagesBeaver Builder
DiviThriveThemes
Opt-insOptinmonsterGravity Forms
SumomeIcregram
Bloom
EmailMailchimp
ActiveCampaign
“You don't have to be great to start, but you
have to start to be great”- Zig Ziglar
QUESTIONS?
RESOURCES
bit.ly/funnelworksheetbit.ly/lmtemplatebit.ly/lmchecklist
(and THANKS!)
@Simon_L_Kelly www.renegade-empire.com