Sales interview questions and answers Page 1 of 15

Top 12 marketing interview questions

and answers

Other useful materials for marketing interview: 82 marketing interview

questions, 440 behavioral interview questions, 290 competency based interview

questions, top 36 situational interview questions, 95 management interview

questions and answers, 45 internship interview questions, 13 types of interview

questions and how to face them.

Sales interview questions and answers Page 2 of 15

Tell me about yourself?

This is probably the most asked

question in marketing interview. It

breaks the ice and gets you to talk

about something you should be fairly

comfortable with. Have something

prepared that doesn't sound rehearsed.

It's not about you telling your life story

and quite frankly, the interviewer just

isn't interested. Unless asked to do so,

stick to your education, career and

current situation. Work through it

chronologically from the furthest back

to the present.

Sales interview questions and answers Page 3 of 15

Tell me about a marketing project that you brought in on time and under budget?

Focus on your planning and organising

skills to get the best return on the

marketing budget. Detail what controls

were put in place to track and stay on

top of expenditure and how plans were

adjusted when necessary. Discuss your

ability to react quickly and accurately to

meet new demands and constraints.

Sales interview questions and answers Page 4 of 15

What characteristics do you have which will help you excel in this job?

Marketing is all about communication,

about understanding customers needs and

how to fulfil them. You will need to

show that you have the technical

understanding of how marketing

campaigns work but also the personal

skills essential to deliver such campaigns

successfully. For example, excellent

teamwork, leadership, communication

skills, determination, able to use your

initiative and enthusiasm are just some

potential characteristics. Don’t just list

these in your answer but mention 3 -4

and for each give an example of a

successful achievement.

Sales interview questions and answers Page 5 of 15

Can you tell me about a marketing campaign that you have been involved in and how successful or otherwise it was and why?

A chance for you to shine. Talk

through your most successful

campaign, taking it step by step, the

actions you took and vitally detailing

the successful impact. How much did

you add to the bottom line in terms of

profitability? By what percentage did

you increase turnover? How many

units did your campaign sell? Strong

figures are all evidence givers and can

really make a powerful impression.

Sales interview questions and answers Page 6 of 15

What do you think of our marketing campaigns to date? What changes would you make?

In your research review the various

advertising and marketing campaigns

the company has used, what the range

of products is, and what they sell for.

There may be information available

about the company’s policies or

intentions for the future, or some

ideas that you can come up with that

would be relevant. With prior

knowledge of the campaigns and

product(s) you can immediately enter

into meaningful discussions with the

interviewer. Being pro-active,

engaging, and having some positive

creative ideas will put you well ahead

of a large percentage of the other

applicants in the eyes of your

interviewer.

Sales interview questions and answers Page 7 of 15

Tell me about a successful marketing campaign you recently worked on. What was your contribution?

Share information but be careful

of maintaining company

confidentiality. Focus on a

campaign that relates to the job

you are interviewing for.

Highlight supporting metrics such

as increase in sales, ROI,

customer acquisition rate, leads.

Focus on the specifics of why the

campaign succeeded and quantify

your personal contribution.

Sales interview questions and answers Page 8 of 15

Tell me about a brand that you think is an example of good marketing

Identify one of your favourite brands and it’s

positioning and target. In other words, who is

the brand trying to reach and what are they

trying to tell them. Discuss how the brand uses

the marketing variables to support its

positioning using the 4 P’s (product, price,

place and promotion) and give examples about

how your brand delivers against each.

Sales interview questions and answers Page 9 of 15

Which of our products/services most appeals to you and why?

For any marketing interview you must

familiarise yourself with what the company

does and it’s successful products/services. This

will allow you to identify its appeal and then

describe how the marketing strategy has

worked. An example might be Walker’s crisps

tasting nice and through the good marketing

strategy are now also perceived as good fun

which is obviously important when one of their

biggest markets is children.

Sales interview questions and answers Page 10 of 15

Analyse this advert and pretend that you are the client looking at it for the first time. What do you think?

Look closely because the advert won’t

be perfect. Begin by defining that a

great advert makes people want to run

out and buy the product. Great adverts

might not win awards but they sell

products. The most effective adverts

tend to have a unique, relevant product

benefit, a strong link between the brand

and the benefit and are engaging

through use of words and colour.

Sales interview questions and answers Page 11 of 15

If you were a brand, which brand would you be and why?

Here is your chance to market yourself.

You know what the interviewer is

looking for as you will have done your

homework so now is the time to pull

out an example that shows you have it.

This is also your opportunity to

differentiate yourself from other

candidates.

Sales interview questions and answers Page 12 of 15

Give me an example of a brand strategy/marketing plan that you consider to have been very successful?

Identify a successful brand and discuss

the positioning, target market, the 4Ps

(product, price, place and promotion).

What would you retain and what would

you change in the brand and why?

Sales interview questions and answers Page 13 of 15

How have you delivered against targets over the last 6 months?

Expect specific marketing interview

questions that assess your actual job

performance and how goal orientated

you are. Have the facts and figures

ready. Provide examples of work-

related goals you have set for yourself.

Sales interview questions and answers Page 14 of 15

Useful job interview materials:

Ebook: Ultimate Guide To Job Interview Answers

http://azjobebooks.info/download/UltimateGuideToJobInterviewAnswers

82 marketing interview questions http://interviewquestionsandanswers.biz/82-

markerting-interview-questions-and-answers/

http://4career.net/top-12-secrets-to-win-every-job-interviews/

http://4career.net/free-ebook-75-interview-questions-and-answers/

http://4career.net/13-types-of-interview-questions-and-how-to-sovle-them/

- Other job interview materials: 440 behavioral interview questions, 290

competency based interview questions, top 36 situational interview questions, 95

management interview questions and answers, 30 phone interview questions, 40

second interview questions, top 20 group interview questions, 45 internship

interview questions…

Sales interview questions and answers Page 15 of 15

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