top 10 ways to use video to market your business

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Top 10 Ways to Use Video to Market Your Business

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Page 1: Top 10 Ways to Use Video to Market Your Business

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Page 2: Top 10 Ways to Use Video to Market Your Business

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Page 3: Top 10 Ways to Use Video to Market Your Business

Nielsen:

While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Page 4: Top 10 Ways to Use Video to Market Your Business

Why video?

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Page 5: Top 10 Ways to Use Video to Market Your Business

Forrester study:

“Any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”

Page 6: Top 10 Ways to Use Video to Market Your Business

Why video?

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Page 7: Top 10 Ways to Use Video to Market Your Business

So…

• More traffic• More engagement• Better search engine ranking

Why NOT use video?

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Page 8: Top 10 Ways to Use Video to Market Your Business

Top 10 ways to use video to market your

business

Page 9: Top 10 Ways to Use Video to Market Your Business

#1 Give your elevator pitch

Easyvideoplayer.com

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Page 10: Top 10 Ways to Use Video to Market Your Business

#2 Demonstrate your products

Hipmunk.com

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Page 11: Top 10 Ways to Use Video to Market Your Business

#3 Demonstrate social proof

Philsquare.com

Page 12: Top 10 Ways to Use Video to Market Your Business

#4 Sell your products or services

Simplestoryvideos.com

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Page 13: Top 10 Ways to Use Video to Market Your Business

#5 Share tips and advice

Carlssaturdaystrategy.com

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#6 Answer FAQs

Evernote.com

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#7 Introduce your team

Hugeinc.com

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Page 16: Top 10 Ways to Use Video to Market Your Business

#8 Do a tour of your business

Blog.behance.net

Page 17: Top 10 Ways to Use Video to Market Your Business

#9 Entertain

Oldspice.com

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Page 18: Top 10 Ways to Use Video to Market Your Business

#10 Report the news

Healthguru.com

Page 19: Top 10 Ways to Use Video to Market Your Business

Video best practices

• Don’t let perfection get in the way of progress!

• Use a good quality camera – doesn’t have to be expensive.

• Make sure the sound is good.• Create new videos frequently.• Post videos on Youtube, then

embed in your site.

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Page 20: Top 10 Ways to Use Video to Market Your Business

Questions?

Page 21: Top 10 Ways to Use Video to Market Your Business

We’d love to help.

• Just get in touch!

www.losangeleswebstrategies.com

(213) 607-9100