A WHITEBOARDVIDEO

TO USE

TOP TEN WAYS

http://www.statisticbrain.com/attention-span-statistics/

ibid

1

2 1.

There’s a reason The Draw Shop specializes in everything whiteboard. For instance did you know

90% of the information sent to our brains is visual? Video—particularly whiteboard video—is touted around the world as the picture-perfect MAGICAL way to get your message across to anyone. Here are the top ten ways using a whiteboard video can reap you tremendous results.

WHEN YOU HAVE A PROCESS TO EXPLAIN

THAT SETS YOU APART FROM YOUR COMPETITION.

Text is the worst way to get an awesome and unique process to the masses. People generally read only 28% of content of any given site1—the more text there is, the less they take in. Whiteboard video captures their attention for the full ride!

WHEN YOU WANT TO TELL PEOPLE WHO YOU ARE AND

WHAT YOU DO IN A FUN, MEMORABLE WAY.

Simplification is your friend. The average attention span of any viewer is the lowest it’s ever been— 8 SECONDS!2 So if you’re going to make content, it has tobe entertaining. Whiteboard videos hold people’s attention for longer and makes your message impossible to misunderstand.

©The Draw Shop. All rights reserved

©The Draw Shop. All rights reserved

http://www.sparkol.com/engage/how-scribe-videos-increase-your-students-learning-by-15/

https://www.hubspot.com/marketing-statistics?_ga=2.213584211.690114253.1495460640-438558888.1494422627

https://unbounce.com/conversion-rate-optimization/explainer-videos-increase-conversions/

https://tresnicmedia.com/increase-website-conversion-rates-by-80-with-video/

3

4

5

6

2.

WHEN YOU ARE LAUNCHING A BOOK AND WANT 10X VIEWS

AND PURCHASES.

Want more eyes on your potential blockbuster book? Well, 92% of mobile users who watch videos online share video with others, and using video nets you up to 41% more web traffic from search than non-video users.4 It’s kind of a no-brainer!

WHEN YOU HAVE A TECHNOLOGY THAT IS POWERFUL

BUT DIFFICULT TO EXPLAIN AND UNDERSTAND.

Clear presentation is key! The way whiteboard stories are created bit by bit in front of you mimics the natural way we study. These types of videos are actually proven to increase learning by up 15%3, which is perfect for introducing amazing but new technologies and ideas.

WHEN YOU HAVE A SALES FUNNEL AND WANT MORE PEOPLE

TO BUY YOUR PRODUCT OR SERVICE.

Keeping people in your sales funnel means finding their attention,grabbing ahold of their trust, and providing real value. Animated explainer videos do all this effortlessly—maybe that’s why they are proven to increase conversion rate by 20%5, or up to 80%6 when placedon a landing page.

©The Draw Shop. All rights reserved

https://www.forbes.com/sites/kateharrison/2016/02/26/four-reasons-why-your-next-marketing-move-should-be-a-whiteboard-animation-video/#236e119f6920

https://blog.hubspot.com/blog/tabid/6307/bid/33513/Visual-Content-Trumps-Text-in-Driving-Social-Media-Engagement-INFOGRAPHIC.aspx#sm.000004utc7sl3ldj3w7bkg04qdlul

7

8

3.

WHEN YOUR PRODUCT OR SERVICE ISN’T THE SEXIEST &

MOST GLAMOROUS THING IN THE WORLD AND YOU WANT

TO MAKE IT EYE-POPPINGLY ATTRACTIVE!

The awesome step-by-step manner that whiteboard videos move in reward concentration! With each new discovery or section of a well done whiteboard, the brain gets a burst of dopamine, the feel-good neurotransmitter7—making even the driest products or services a blast to engage with!

WHEN YOU ARE CROWD FUNDING OR RAISING CAPITAL &

NEED TO EXPLAIN YOUR VALUE PROPOSITION WITH A BOOM:

If you’re trying to crowdfund, it’s no secret that you need, well… a crowd! The secret sauce to that is no secret: it’s social sharing. But creating a social media frenzy is easier said than done. Thankfully, video generates 12X8 more shares than other text and images combined on social media.

WHEN YOU HAVE TRAINING CURRICULUM AND WANT IT

TO BE MORE ENGAGING.

The humble whiteboard has been used forever in lectures and presentations, so when people are watching they’re already primed for lean-forward thinking. The right whiteboard uses expert flow, beautiful imagery, and enticing audio and storyline to make any curriculum an enjoyable romp.

©The Draw Shop. All rights reserved

https://www.slideshare.net/ejfitzgerald/lies-damned-lies-and-statistics-an-evaluation-of-learning-styles-in-aeh

https://www.brainshark.com/ideas-blog/2013/November/enhance-your-linkedin-presence-with-video

9

10 4.

WHEN YOU WANT TO USE A METHOD OF COMMUNICATING

THAT IS 10X MORE MEMORABLE, ENGAGING AND DRIVES

MORE SALES.

Did you know that out of 221 undergraduate schools tested, over 100 were found to be visual learners9? Whiteboard explainer videos offer visual and verbal cues that appeal to all types of users, because if you want to be remembered you need to speak their language.

WHEN YOU WANT THE PERFECT OPENING PRESENTATION FOR

A CONFERENCE OR SALES APPOINTMENT.

Simply put, senior executives prefer watching smart, sharp video than dead, dry text10. Maybe that’s why conferences and sales appointments are generally snooze-fests. Whiteboard videos draw audiences in and put them in an active state of mind to learn, engage, and take action.

There’s a reason companies like Twitter and HubSpot & institutions like the United Nations and Harvard use whiteboard explainer videos: because they’re the perfect way to connect

with customers, employees, or … anyone,

really.

SHOOT AN EMAIL TO THE DRAW SHOP NINJAS AT

TEAM@THEDRAWSHOP.COM TO FIND OUT!

HOW CAN YOUR WHITEBOARD EXPLAINER VIDEO CHANGE THE WORLD?