top 10 retailers on facebook in south africa q2 2016

Comparison of Top 10

Retailers on Facebook in

South Africa Q2-2016

Top Retailers on Facebook Q2-2016

• We looked at the top 10 Retailers on Facebook in South Africa over the second quarter of 2016

• Read on to find out how brands like Dischem, Mr Price and Pick n Pay performed.

Highlights

• With a growth rate of 19%, Truworths Fashion enjoyed the highest Fan Growth Rate amongst the 10 brands analysed

• With the highest PTA score of 5.76%, Mr Price more than doubled the percentage of fan interaction of Dischem who came in a distant second.

• Among the brands analysed, Mr Price came out on top with the highest average engagement score.

• The most engaging content was event related with Computicket featuring in 3 of the top 5 posts.

• ClicksSouthAfrica had an impressive 41% positive sentiment.• Pick n Pay responded to the highest percentage of fan posts

(72.85%) but Travelstart was swiftest in their response at an average of 155 minutes.

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Picknpay had the largest fan base of 1,433,586 while Truworths Fashion showed the highest fan growth of 19.12%.

400,000K 500,000K 600,000K 700,000K 800,000K 900,000K 1,000,000K0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers Truworths Fashion DischemShoprite SA Travelstart South Africa Computicket

Number of Fans

Gro

wth

%Fans

0%10%20%30%40%50%60%70%80%90%

100%

Countries < 2% Zambia Mauritius Other Countries South AfricaNamibia Countries < 2% Zambia Mauritius Other Countries

Fans - Geography

Mr Price / MRP had the highest PTAT of 5.76% as a percentage of its average number of Fans during this time period.

350,000K 400,000K 450,000K 500,000K 550,000K 600,000K 650,000K 700,000K 750,000K 800,000K 850,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

0.8%

0.9%WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers Truworths Fashion Dischem Shoprite SA ComputicketTravelstart South Africa

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Dischem published the greatest number of posts (454). Mr Price / MRP had the highest average engagement, with a score of 473.

WOOLWORTHS SA

Mr Price / MRP

ClicksSouthAfrica

Picknpay

Checkers

Truworths Fashion

Dischem

Shoprite SA

Travelstart South Africa

Computicket

0 50 100 150 200 250 300 350 400 450 500

0 50 100 150 200 250 300 350 400 450 500

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

Mr Price / MRP received the most number of Likes (561,186), Picknpay got the most number of Comments (18,805) and Computicket had the most number of Shares (8,804).

WOOLWORTHS SA

Mr Price / MRP

ClicksSouthAfrica

Picknpay

Checkers

Truworths Fashion

Dischem

Shoprite SA

Computicket


0K 100,000K 200,000K 300,000K 400,000K 500,000K 600,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsComputicket

31-MAY-16, TUE 3:07AM

We are very excited to welcome UB40 to our shores again. Tickets are NOW available at www.computicke ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 5,065 996 1,388 Uncategorized

Shoprite SA

22-JUN-16, WED 9:58AM

SCAM ALERT: Please be aware of a current scam message informing our customers that they have won a v ..

NO IMAGE

Dischem

01-APR-16, FRI 9:01AM

The flu vaccine is now available at your nearest Dis-Chem. Call 086 111 7427 to book your appointmen ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

998 912 392 2,950 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

998 10,514 437 352 Positive

http://www.facebook.com/329727753693/posts/10154328159818694



Most Engaging Brand PostsComputicket

07-JUN-16, TUE 8:00AM

Remember to get your tickets today and be part of “The Return of Tevin Campbell”:

Cape Town - Grand ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

976 3,019 432 734 Neutral

Computicket

03-JUN-16, FRI 7:00AM

DORA LIVE is heading to SA! Join Dora and her pals Boots and Diego on a voyage of discovery in:

Dur ..

NO IMAGE

Shoprite SA

12-APR-16, TUE 7:50AM

As the seasons start to change, we want to know which is your favourite?

A - Spring

B - SummerC - A ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

942 1,456 502 551 Neutral

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

942 2,558 2,181 40 Positive




Picknpay's Facebook Page saw the highest number of Fan posts (1,594).

WOOLWORTHS SA

Mr Price / MRP

ClicksSouthAfrica

Picknpay

Checkers

Truworths Fashion

Dischem

Shoprite SA


Computicket

0 200 400 600 800 1000 1200 1400 1600 1800Number of Fan Posts

Fan Posts

ClicksSouthAfrica received the highest percentage of Positive Sentiment (41.00%).

WOOLWORTHS SA

ClicksSouthAfrica

Checkers

Dischem


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Picknpay responded to the highest percentage of Fan posts (72.85%).

350 400 450 500 550 600 650 700 750 8000.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%WOOLWORTHS SA Mr Price / MRP ClicksSouthAfrica Picknpay Checkers Truworths Fashion Dischem Shoprite SATravelstart South Africa Computicket

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

Dischem published the most with 454 posts, among the brands in "SA Retail" Group.

10%

6%

11%

12%

3%8%6%

20%

11%

13%

Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa Mr Price / MRP WOOLWORTHS SA Dischem

Picknpay ClicksSouthAfrica

Share Of Voice – Volume of Posts

Mr Price / MRP received the largest volume of Likes (561,186), among the brands in "SA Retail" Group.

7%

11%

4%

8%

1%

42%

1%

6%

12%

7%

Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa Mr Price / MRP WOOLWORTHS SA DischemPicknpay ClicksSouthAfrica

Share Of Voice – Likes

Picknpay received the largest volume of Comments (18,805), among the brands in "SA Retail" Group.

14%

5%

7%

14%

1%11%1%

4%

32%

10%

Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa Mr Price / MRP WOOLWORTHS SA Dischem

Picknpay ClicksSouthAfrica

Share Of Voice – Comments

Computicket received the largest volume of Shares (8,804), among the brands in "SA Retail" Group.

17%2%

10%

23%

3%

7%1%

6%

22%

9%

Shoprite SA Truworths Fashion Checkers Computicket Travelstart South Africa Mr Price / MRP WOOLWORTHS SA DischemPicknpay ClicksSouthAfrica

Share Of Voice – Shares

During this time period, Jive Cape Town Funny Festival delivered by Turkish Airlines was the most engaging run by Computicket. WOOLWORTHS SA published the most (22) in its Father’s Day campaign.

Father’s Day(WOOLWORTHS SA)

#Youthday2016(ClicksSouthAfrica)

The Little Price promotion(Checkers)

#MillionComforts(Dischem)

#EuroTrip 2016(Travelstart South Africa)

0 50 100 150 200 250 300 350 400 450

0 5 10 15 20 25

posts dummy eng dummy

Engagement Score

Number of Posts

Campaign Comparison

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For a detailed analysis on any of the brands included in this report

Please contact us at

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