Top 10 How To's for publisher from

IT prospective

Dr. Olena Zanichkovska, Eleks

What will we discuss?

• The latest trends in IT and its influence on Publishing

• How the IT changes the existing Publishing Business models

• How new IT technologies can help Publishers, especially in the work with

content delivery and digitalization

• The risks and constraints of the IT-technologies usage

Top trends

1. Mobile devices battle:• Mobile devices and tablets as e-readers;• Mobile devices for e-learning;

Top trends

2. Mobile applications and HTML5:• Interactive books; • Learning through applications;• Native or cross-platform applications;• Future of Flash

Top trends

3. Personal Cloud:• Users will see it as a portable, always-available place where they go

for all their digital needs;• Focus shift from the client device to cloud-based services delivered

across devices.

Top trends

4. The Internet of Things• The Internet will expand as physical items such as consumer devices

and physical assets are connected to the Internet; • Mobile no longer refers only to use of cellular handsets or tablets;• A wide range of new applications and services while raising many new

challenges

5. Collaboration:• “Bring your own Device”;• Distant teams;• Web-based collaboration tools.

Top trends

6. Globalization:• Markets increase; • Internationalization;• Localized products as a competitive advantage

Top trends

7. Personification• Variety of choice• Connection with the end-user, not resellers• Possibility of feedback• Questionaries' and influence on the Client

Top trends

8. Content digitalization:• Different formats • XML as a format of future;• Not only product, but the process as well

Top trends

9. Monetization and Sales platforms• New type of resellers• Immediate decision• User’s loyalty• Global Sales Platforms vs Local

Top trends

10. Strategic Big Data:• Enterprises are moving towards multiple systems, including content

management, data warehouses, data marts and specialized file systems tied together with data services and metadata, which will become the "logical" enterprise data warehouse.

Top trends

The main challenges for Publishers

• Defined content digitalization strategy, process and expertise;

• Multi-channel digital content creation and distribution;

• Efficient sales platform creation

Questions & Answers

Dr. Olena Zanichkovska

Deputy Director, Business Development

Thank you for attention!

Questions?