Who am I and what am I doing here?

• Johnny Rich

• Founder and publisher of Push

• Push is the UK’s leading independent resource for uni applicants

• Publisher of Real World, RGCC, etc

Unis in the UK

• Around 140 unis and 300 other HEIs

• Diverse choice

• About 2 million students

• About 80% are school-leavers

• Traditionally, students move away to study

What’s wrong with league tables?

• A false premise

• What makes a good university?

• What makes a bad university?

• Even if you knew what to measure, how do you do it?

• Who makes the league table and why?

• Are they any use at all?

What really matters to students?

• It depends on the student

• It’s up to them to decide

• What can we do?

• Explain what might matter

• Give students the details

• Speak plainly

Framing the message

• Push:

• Exceptional research and advice

• Detailed and comparative

• In a witty, accessible style

• Telling it like it really is

Reaching out

• Choose the right medium

• Play to its strengths

• Push reaches out through…

• The Push Schools Tour

• www.push.co.uk

www.push.co.uk

Contact details

Johnny RichPublisher, Push & Real World

• Telephone: 00 44 20 7735 4900 or mobile 00 44 78 1111 4292

• Email: johnny@push.co.uk

• Web: www.push.co.uk and www.realworldmagazine.com

• http://uk.linkedin.com/in/johnnyrich