tools and tips to market your collection ruth wolfish ieee client services manager 31 march & 1...
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Tools and Tips to Market YOUR Collection
Ruth WolfishIEEE Client Services Manager31 March & 1 April 2009UK Serials Group
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Have fun marketing your collection!
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Today’s Agenda
Events in the libraryBlogsTwitterFacebookOther simple ideasMeasuring successQuestions
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Successful Events are the Result of Several Factors
Meaningful event Timing that works with the audience Good promotion to the right audience Endorsement of key influencers
FacultyStudents
What’s in it for me? FUN!
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Sample Task List for Library Event
Check for conflicts on library calendar & university calendar(s)Create task timeline for advance planning and the “day of “Partner with students to design poster /flyersEngage assistance of E-resource library vendors, library staff, catering, academic departmentsPlan for food, balloons, posters, etc.Work with university building services for chairs/tables, power, web accessTake photos!
Ask STUDENTS for
input on where to
advertise event and
ideas for raffle prizes
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Vanderbilt University Uses Key Marketing Elements
Eye -catching image
Enticing AttendanceGenerators
Link from technology to
IEEE Xplore
database
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Build on the Success of Others…
Keep fonts uniform and easy to read
Keep text light so reader sees key message first
Include an RSVP with a name
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Build on the Success of Others…
Eye Catching Image
Enticing AttendanceGenerators
• Less Text • Select most
meaningfulitems
Encourage RSVP
for both you & attendees
Be careful of color on
color
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It’s Not All About the Flyer….
Clever way to bring traffic to libraryFun and originalPrizes, foodTies in with other campus activitiesAdd intrigue…tour an off-limits secret tower!
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IEEE Fully Customizable Event FlyerFree and Easy!
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Eight Designs to Choose From!
http://www.ieee.org/web/publications/subscriptions/clientservices/promote/tools_print.html
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Create Buzz with a Quiz! (and Prizes)
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Highlight Valuable Giveaways
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Blogs
Have funDon’t be afraid to show your personalityInformativeAccessible
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Blog @ University Wisconsin - Whitewater
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• Make it interesting
• Be clear about what you’re sending
• Works best with brief information
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University of London
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College of DuPage Librarian “Library Secrets”
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University of North Carolina
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• Facebook currently has more than 175 million active users worldwide.
• Facebook recently surpassed MySpace in amount of visitors, making Facebook the most popular social network, followed by MySpace and Twitter
http://en.wikipedia.org/wiki/Facebook
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Little Ideas with Big Impact
“Flyers in places people can’t avoid” (restroom)
Mel DeSart, University of Washington
Deliver requested articles to faculty in person
Rachel Berrington, formerly Mentor Graphics, now IEEE
Slide flyers under faculty doors Anonymous
“Tear off tab” concept Audrey Jackson, UCLA
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“Tear Off Tabs” Make Remembering Easy
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Measuring Promotion Efforts
Has usage gone up?More attendance at events?More research requests?Did it make new contacts, such as:– Invited to speak at classes– “Friends of the library”– Library Board
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Value of Collaboration
Become part of the student and faculty communities …When students include librarians (email, meeting minutes, etc.), in their planning activities:– communication (both ways) improves – collaboration becomes truly fruitfulParticipating in student planning meetings (depending on the time and availability) also helps
Jay Bhatt, Drexel University A Successful Collaborative A Successful Collaborative Partnership among the Faculty Partnership among the Faculty and Librarians at Drexel and Librarians at Drexel University with the IEEEUniversity with the IEEE
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Questions ?Questions ?
Ruth WolfishIEEE Client Services [email protected]
Attribution Oberazzi, Flickr