tony “i’m a pc” ward director, marketing operations
Post on 21-Dec-2015
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Tony “I’m a PC” WardDIRECTOR, MARKETING OPERATIONS
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Our long term approach to innovation .... so what?
TOTAL FY09 R&D INVESTMENT
SO
UR
CE
: 10K &
20K S
EC
Filings 12/31/08 E
xcept Oracle 5/31/09, R
IM, S
ony and Nintendo 3/31/09
SonyOracleGoogleApple IBMCiscoRIMNintendo
$1.1B
$2.8B $2.8B
$4.9B $5.2B$6.3B
$.7B$.4B
FY09: $9.1BFY10: $9.5B
Microsoft
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Exciting Revenue Opportunities in FY10!
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Sarah “Seven” VaughanWINDOWS BUSINESS GROUP LEAD
MICROSOFT AUSTRALIA
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Thank you!
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Local Windows 7 Early Adopters
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Australian Opportunity
Australian PC SHIPMENTSOver 4 Million
new PC Shipments FY10**
INSTALL BASE49% PCs
Windows 7 capable
$1 Windows License Revenue =
$18.52 in Partner Ecosystem Revenue
*IDC Research, ** PCMIT
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Demonstration
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Learn about Windows 7http://partner.microsoft.com/windows7
What you can do next....
1
Use Windows 7 internallyTake advantage of your Internal Use rights
Recommend Windows 7 to your customersStart piloting Windows 7
2
3
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USER ENVIRONEMENT MANAGEMENT FOR SEAMLESS MIGRATIONS TO WINDOWS 7 AND APPLICATION LICENSE COMPLIANCE
Leon Booth and Sean WalshToday12:00 – 12:45pmMeeting Room 4
WINDOWS 7: THE SALES OPPORTUNITY
In SMBFridaySarah Vaughan11:am – 11:45amRoom 8
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Learn about Windows 7http://partner.microsoft.com/windows7
What you can do next....
1
Use Windows 7 internallyTake advantage of your Internal Use rights
Recommend Windows 7 to your customersStart piloting Windows 7
2
3
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The CloudGIANPAOLO “THE CLOUD” CARRARO
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What the ‘cloud’is this?!
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$$$
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Let’s start with a small analogy...
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On Premises Hosted Cloud
Windows Server Hosted Windows Server Windows Azure
Own Rent/Hire Public Transport
SQL Server Hosted SQL Server SQL Azure
Exchange...
Hosted Exchange...
Exchange Online...
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Nice analogies buddy!But where is the
money?
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Opportunity #1 Optimization
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“Packaged”Application
“Home Built”Application
“Enterprise IT” Today
Hosted “Home Built”
Hosted “Packaged”
“Software as a Service”
Cloud Platform
Clinical Trial
Molecule Research
HR System
CRM
ERP
Build
vs.
Buy
Build
Buy
On premises vs. CloudOn premises Cloud
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“Packaged”Application
“Home Built”Application
“Enterprise IT” Today
Hosted “Home Built”
Hosted “Packaged”
“Software as a Service”
Cloud Platform
Build
vs.
Buy
Build
Buy
On premises vs. CloudOn premises Cloud
ERP
Clinical Trial
Molecule Research
CRM
HR System
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For the Enterprise: Move to the Right ($ savings)
Move to the right
Unit of computation and unit of storage are cheaper on the right
“When do you use your car, when do you take the bus?”
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For System Integrators: “Be the Arrow”
Enable integration
Package selection and configuration
Reseller commissions
Cloud / On Premises integration
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For ISV: Offer Choice
Offer Choice
Same functions offered on premises, hosted or as a service
Upfront license, subscription, transactions, advertisement
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For Hosters : Validation of Hosted Model
Validation of Hosted Model
Private Cloud
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Customer Cloud Opportunity
YOUStrategic consultingService integration
Software as a ServiceHosting
...
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Opportunity #2 New Scenarios
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For example: “Mothers’ day Problem”
Valentine’s day Mothers’ day Xmas
# flowers /day
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Design for Peak Capacity
Valentine’s day Mothers’ day Xmas
# flowers /day
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Massive Overcapacity
Valentine’s day Mothers’ day Xmas
# flowers /day Overcapacity
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Cloudbursting
Valentine’s day Mothers’ day Xmas
# flowers /day
“Cloudbursting”
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The Cloud Family
“Software as a Service”targeting end users
“Platform as a Service”targeting developers
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Microsoft Data Centres