hi i’m tony and this is a porch… · 2013-01-25 · tony bass and michael e. gerber team up we...
TRANSCRIPT
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Hi I’m Tony And This Is A Porch…
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And In A Few Minutes, You’ll Find Out
How This Porch Helped Me
Consistently Get New Clients For My
Landscape Business For 15 Years…
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The E-Myth Landscape
Contractor
Comes Alive In Ontario
Presented by
Tony BassBSA – UGA
Co-Author
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What is the E-Myth?
• E = Entrepreneur
• The E-Myth is that
businesses are
started by
entrepreneurs.
They’re not. They are
started by technicians
suffering from an
entrepreneurial
seizure.
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#1 On The
WSJ List of
Most
Influential &
Helpful
Business
Books
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Tony Bass and Michael E. Gerber Team Up
We Just Recorded & Released The Audio
Version of The E-Myth Landscape Contractor.
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Help You Master The Lawn
& Landscape Business
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The E-Myth Is About Creating
Certainty In Your Business….
In A Very Uncertain World
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Every Business Is A Family
Business
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The E-Myth Is About Creating
Balance Between Work,
Family And The Pursuit Of
Happiness.
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It’s About The Struggle
Between The Three People
Trapped Inside You.
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More Importantly…It’s About
The Reconciliation Between
These Three Critically
Important People…
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The Conflict Between
• The Technician
• The Manager
• The Entrepreneur
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The E-Myth
Landscape Contractor:
Why Most Landscape Companies Don’t Work and
What To Do About It.
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The E-Myth
Landscape Contractor:
Why Most
Landscape
Companies Don’t
Work and What To
Do About It
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For Far Too Many Of You,
Your Company Doesn’t
Work….
YOU DO!
No Offense Or Anything…
But You Got To Face The Truth
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What is the E-Myth
Landscape Contractor?• Real life story of what must be done, why
it must be done, and most importantly, the
order in which it must be done.
• No BS – No Theory – How To Guide-
Almost Paint By The Numbers.• Tony, Doug, Troy, Buddy and many other landscape
business owners who have found fortune in this
business.
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The E-Myth Teaches You
• How to transition from
working in your business
(technician & manager) to
working on your
business.
• Entrepreneurial Work
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A Very Humble Beginning….
19911991
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1997
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1998
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Spring of Spring of
20002000
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2004 Team 2004 Team
PhotoPhoto
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June 2006
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www.superlawntrucks.comwww.superlawntrucks.com
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E-Book
has
educated
thousands!
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Profit Builder Training Events
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3 Functions of Business
Company
Marketing Operations Finance
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Birth of Business
Company
Marketing Operations Finance
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Study of Business Success
Company
Marketing Operations Finance
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Study of MEGA
Landscape Business Success
Exceptional Company
Create
Clients
Keep
Promises
Price
Right
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Landscape Profit Wheel
Job
Costing
Sales
Bidding
Estimating
Overhead
Recovery
Budget
Price
Right
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Landscape Profit Wheel
Job
Costing
Sales
Bidding
Estimating
Overhead
Recovery
Budget
Price
Right
Profit Builder Training Series
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Creating Clients
Client
Retention
Billing
Lead
Conversion
Needs
Analysis
Lead
Generation
Marketing
Client
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Time?
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Estimated Annual Loss Caused By 6 Minutes of
Wasted Time Per Employee Per Day (Page 185)
Hourly Rate # of Employees
days 3 5 7 10 15 20
7.00$ 225 945$ 1,575$ 2,205$ 3,150$ 4,725$ 6,300$
7.50$ 225 1,013$ 1,688$ 2,363$ 3,375$ 5,063$ 6,750$
8.00$ 225 1,080$ 1,800$ 2,520$ 3,600$ 5,400$ 7,200$
8.50$ 225 1,148$ 1,913$ 2,678$ 3,825$ 5,738$ 7,650$
9.00$ 225 1,215$ 2,025$ 2,835$ 4,050$ 6,075$ 8,100$
9.50$ 225 1,283$ 2,138$ 2,993$ 4,275$ 6,413$ 8,550$
10.00$ 225 1,350$ 2,250$ 3,150$ 4,500$ 6,750$ 9,000$
10.50$ 225 1,418$ 2,363$ 3,308$ 4,725$ 7,088$ 9,450$
11.00$ 225 1,485$ 2,475$ 3,465$ 4,950$ 7,425$ 9,900$
11.50$ 225 1,553$ 2,588$ 3,623$ 5,175$ 7,763$ 10,350$
12.00$ 225 1,620$ 2,700$ 3,780$ 5,400$ 8,100$ 10,800$
12.50$ 225 1,688$ 2,813$ 3,938$ 5,625$ 8,438$ 11,250$
13.00$ 225 1,755$ 2,925$ 4,095$ 5,850$ 8,775$ 11,700$
Locked In 6 Minutes Is YOUR Key To Financial Prosperity
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38
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Let’s Find Out A Little About
You Guys
SURVEY TIME!
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Survey Question 1
• Cell Phone – stand up
• Smart Phone – sit down
• No Cell Phone – jump up and down
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Survey Question 2
• Truck– stand up
• Truck with GPS Tracking– sit down
• Truck That Don’t Burn Gas Or Diesel –
jump up and down
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Early Adopters Rule
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Early Adopters Rule
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Final Survey Question 3
• Company Website – stand up
• Order & Pay For Services Online – sit
down
• Website Returns $40:$1 Invested – jump
up and down
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Your Marketing Challenge
• 2009 –81% of all
purchases began with an
internet based search “81% of
customers are going online first to find out more about a business.” (According
to www.Nielson-Online.com)
• Are you really online?
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The Future?
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Mega-Trend #1Aging Baby Boom
Population
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Keys To The Bank
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Mega-Trend #2Increasing Government
Regulation, Intrusion &
Opportunity?
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Let’s Grow Some Pot
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Opportunity?
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Mega-Trend #3Internet & Web Is Changing
Everything About How We
Could Run Our Businesses
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Your Marketing SucksNo Offense
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Your Future?
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GO TO
www.superlawntoolkit.com
TODAY’S PRESENTATION
FREE
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Hi I’m Tony And This Is A Porch…
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Create Certainty With Systems!
Work on your business!
Book signing & special
offer today
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Super Lawn & Landscape Marketing &
Management Toolkit & Membership
Program• The Money Making Secrets of a
Multi-Million Dollar Landscape
Contractor – 3 manuals plus a
digital copy
• Growing Your Landscape,
Irrigation, Tree Service or Snow
Removal Company – manual
audio & video
• 50 Ways To Find Superstar
Employees – book and audio
• Planning to Retire or Sell Your
Landscape Company for
Maximum Profit manual and
audio
• The E-Myth Book & Audio CD
set
Regular Price $1397
Today’s special – Just
$997 plus $97/mo
membership fee
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2 Tickets To A Live
Profit Builder Training Event
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Today Only
Save $5278
Show Special Discount
$997