I’m a seasoned Creative Director with over 10 years of digital experience who’s passionate to deliver the best multi-channel user experience possible. For me, it’s all about innovation, the customer, the experience and the brand. I am great at building and leading talented teams and have consistently been the go-to person for special or impossible projects. I’m proactive and thrive in start up type environments and can organize tasks, work flows, collaboration and deadlines. I give focus to fostering camaraderie and build I give focus to fostering camaraderie and build relationships between all teams, product owners and stakeholders. I somehow do all of this within expected deadlines and budgets and as a hands on member.

Channels include Web, eCommerce, email marketing, mobile, social media, in-store experiences, associate internal apps,

corporate identity, affiliate endeavors

Specialties include experience design, strategy, user testing, customer journeys, architecture, branding and client pitches

toni holder

work experience

630.440.4747toni.holder1@gmail.com

http://www.linkedin.com/in/toniholder

Imagine That, Inc1998 - 2007 :: Manager Web Production | Senior Front End Developer

Ad Agency in which I was UX designer and lead developer in charge of all front end aspects of Web production initiatives for the organization, concept to launch experiences. This included branding concepts, promotional ideas, email blast campaigns, e-commerce sites, data mining, banner ad creation and ad trafficking using Eyeblaster, blogs, back-end programming tools, content management sites, contests, company and client newsletters.

Delivered high-profile client presentations. Project managed several initiatives on an ongoing level. Trained clients on how to use our custom built back-end programs. Organizing staging and file servers,created, built and maintained a customer intranet “testbed” for comps and test site changes, collaboratedcreated, built and maintained a customer intranet “testbed” for comps and test site changes, collaboratedon a daily basis with the back end team.

McDonald’s, Verizon, Sears, Lexus, Plano Molding, Baker College, Toyota, Power Construction,Chicagoland Speedway, Cobra USA, Racing Champions, Bell Helmets, OfficeMax +

Sears Holdings, Inc

I collaborate closely with executive level management, product owners, business units, user experience architects, front-end developers, engineers, content strategists and project managers to solve for business goals in creating phenomenal experiences that will drive the desired behaviors, solutions and business results and member growth and retention - with a close ear and focus on analytical team meetings, usability testing, associate feedback, member feedback and industry standards/innovations/strategies.

Work includes white label initiatives, proof of concepts in our IR Lab environment, digital kitchen, mobile apps, Endless Aisle kiosks, client pitch decks, associate facing mobile check out solutions, corporate cultural branding, Segno, BUB, Style Box, In-Vehicle Pickup, Return/Exchange in 5, digital signs, augmented reality experiences, Find it Center kiosks, cash register UI redesign and much more.

Leading the Integrated Retail Labs and Member / Associate Experience design team, responsible for designing beautiful user experiences that connect all member / customer touch points and channels – email, online, mobile apps, affiliate and in-store initiatives in addition to many associate facing programs and products and corporate culture initiatives, events and pitch decks.

Sears, Kmart, Craftsman, Kenmore, Shop Your Way, Innovel, MetaScale, MyGofer2007 - Present :: UX Creative Director