kmart carmike presentation

8/8/2019 Kmart Carmike Presentation

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RETAIL AREA(K-Mart/Carmike)

By: Steven Killian, Oscar Nelson,

Tabitha Kastner, Binny Nguyen,

Kelsey Hawkins, Aaron Gutierrez,

and Dustin Guest.


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Brand Recognition Martha Stewart Everyday

living Home products From

Americas most trustedguide to living

Thalia Sodi Beauty, Passion & Style

Joe Boxer

Route 66

Stylish clothes/accessoriesfor men/women & kids

Jaclyn Smith For the casual, yet

sophisticated women

Website #1 on Forrester

Superior Shopping Experience

Strengths

Budgeting issues

Reputation

Not know for quality

Bums

Thanks to Safeway

Customer Service

Martha Stewart?

Weaknesses


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Merger w/ Sears

Sears Essentials

Safeway

Women shop for food,

men look at sporting

goods

Young Moms

KMART Focus

Opportunities

Shoplifting

Economy Customer Service

hreats


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General Info

Remodoling in a year to a year and a half to be a

lifestyle store

The Safeway is only two years old

Most of the customers are from HP before they go

home This store is smaller than the Philomath store but

bigger than downtown


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Well known name

Can try anything in the store, just askfirst

Good atmosphere

Has a Starbucks

Online delivery

To out of the way for regular

shopping by local residents

High prices

They just dont do much business

Strengths

Weaknesses


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Differentiate from the otherlocal Safeways

Drive through for regulargoods like milk, bread, exe.

K-Mart for non-food items

The other local Safeways Winco, Albertsons, Co-Op

Opportunities hreats


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Inside the Safeway

HP discount, $0.25 A lot of HP traffic

before work

Slow during the weekday

but a lot of customers in themornings and weekends

They should try to have the Starbucks be inside and a drivethrough/walkthrough window outside for quick pickups

Analysis


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Carmike Cinemas


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Background Information

Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and MichaelW. Patrick acquired Martin Theatres in 1982

Carmike Cinemas target markets are small to mid-sizes communities

with a population of 50,000 to 250,000 residents

Carmikes mission is to be the sole or premiere theatre with in the

communities

Today Carmike Cinemas operates

2,229 Screens

291 theatres in 36 states

Corvallis has the only Carmike Cinemas in the state of Oregon


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SWOTAnalysis

Strengths

Location

Parking Lot

Customer Service

Community Relations

Weaknesses

Cash Only Theatre

Location

Opportunities

Debt cards and Credit Cards

Other Community Events

Threats

Regal Entertainment Group(dont consider them athreat because of theircustomer service and movieselection)


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Carries over 7,000 brand nameproducts

Office supplies

Furniture

Computer stuff

Business Services

Everyday low prices on schoolsupplies

Features:full-service copy center

UPS Authorized ShippingOutlet.

Main focuses:

Small businesses

New businesses

Easy Button

http://gfx.dvlabs.com/klipmart/campaigns/sta001/easy_button_orig.html


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Traffic Flow HP

Downtown

Albany

Nearby Retailers Jack in the Crack

Safeway Kmart

Rewards Card

www.StaplesRewardsCenter.com

No Weaknesses According to Scott

Harvey

Small Copy Center Compared to Kinkos

Strengths Weaknesses


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New businesses in

Corvallis HP

Banks

Office Max

Kmart OSU bookstore

Closer to campus

Opportunities hreats

From the movie Office Space


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To be the leader in quick service restaurants

by serving the best sandwiches and

"products in and around sandwiches" in the

marketplace... one successful restaurant

and one "wowed"

customer at a time.


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First one opened 1981

Nearly 3,500 in 15countries

New restaurant opens

every 8 hours, on

average


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Most popular sandwich

use to be Classic Italian,

but now it is Mesquite

Chicken

Original store to do

toasting. This sets themapart from other

sandwich shops


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SWOT Analysis

Strengths

Original Toasted Sub Shop imitations arent as good

Punch Cards

Watch sandwich be made

Keeps up with low-carb trend (salads)

New Marketing Strategy (Baby)

Surrounding Stores bring in Business

Weakness

Location

Small eating area

Expensive


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Quiznos

Opportunities

Q card

Expanding menu all the time

Threats

Other sandwich shops toast

Jack-In-the-Box


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Oscar


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Started in October 2002

Business was REALLY slow in the beginning

It has grown a lot since they started but is still has asmall customer base than many other Blockbusters

A lot of business from HP

Overview


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Blockbuster is a well known

brand name for video renting Better store layout than the other

Blockbuster in the area (in my

opinion)

Can usually find what you are

looking for

End of late fees, and the Movie Pass

Very friendly, helpful staff.

(they dont have many customers so they jump on an occasion to do

something)

Strengths Interior


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Low customer base

due to out-of-the waylocation

No differentiation

from other Blockbusters

because it is run at aCorporate level

Parking in the area is not very good

Weaknesses


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The actual store cant capitalize

on any opportunities unless throughthe Corporate structure

If they could

More old movies

Better signs and advertising

More TV shows on DVD

More Games

Coffee, ice cream, and snacks

Opportunities


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Hollywood video could be a slight

threat, but since most of theBlockbusters customers comefrom HP in the K-Mart area its nota great threat.

Online movie rentals

Threats


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Just not a great retail area for Blockbuster

It sounds like the business from HP is just enough to keepthe store float

If differentiation were possible, this store location wouldneed to maximize that to get higher traffic and growntheir customer base

Conclusion


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The first restaurant opened in San Diego byThe first restaurant opened in San Diego byRobert Peterson in 1951.Robert Peterson in 1951.

More than 2,000 restaurants in 17 states.More than 2,000 restaurants in 17 states.

Currently 44 stores in OregonCurrently 44 stores in Oregon Jack in the Box acquired Qdoba Mexican GrillJack in the Box acquired Qdoba Mexican Grill

in January of 2003.in January of 2003. Target Market: AdultsTarget Market: Adults

Reference: http://www.jackinthebox.com/aboutourco/index.php?section=1

BackgroundBackground


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SWOT AnalysisSWOT Analysis StrengthsStrengths: Convenient 24: Convenient 24--hour Drivehour Drive--throughthrough

Only drive through business located along this streetOnly drive through business located along this streetOnly fast food business in the Kmart business areaOnly fast food business in the Kmart business areaPlenty of parkingPlenty of parkingNot so many screaming children in the lobbyNot so many screaming children in the lobby

WeaknessesWeaknesses: Not located along 9: Not located along 9thth streetstreetDinning area is fairly smallDinning area is fairly smallNot a lot of foot trafficNot a lot of foot traffic


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SWOT AnalysisSWOT Analysis

OpportunitiesOpportunities: Slowly becoming an ideal location: Slowly becoming an ideal location

Work with area business. i.e. couponsWork with area business. i.e. couponsSignage: Direct cars to themSignage: Direct cars to them

ThreatsThreats: Theres no word on future competition within this area: Theres no word on future competition within this areaQuiznos: Healthier menu itemsQuiznos: Healthier menu items


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McGraths Fish HouseMcGraths Fish House


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McGraths BackgroundMcGraths Background

In1980, The first McGrath s FishIn1980, The first McGrath s FishHouse opened in Salem, Or.House opened in Salem, Or.

McGrath's Fish House is a casualMcGrath's Fish House is a casualfamily seafood restaurant that is afamily seafood restaurant that is adelicious and fun place to eat delicious and fun place to eat

--Website StatementWebsite Statement

McGraths currently has 20 locationsMcGraths currently has 20 locationsincluding many restaurants in Utah(4),including many restaurants in Utah(4),Arizona(3), Washington(2), Idaho(1),Arizona(3), Washington(2), Idaho(1),California(1), and Colorado(1).California(1), and Colorado(1).


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Corvallis McGrathsCorvallis McGraths350 NE Circle Blvd.350 NE Circle Blvd.Corvallis, OR 97330Corvallis, OR 97330

541541--752752--3474(FISH)3474(FISH)

Restaurant Hours:Restaurant Hours:Sunday:Sunday: 10:00am10:00am--10:00pm10:00pm

Mon.Mon.--Thurs.:Thurs.: 11:00am11:00am--10:00pm10:00pm

Fri.Fri.--Sat.:Sat.: 11:00am11:00am--11:00pm11:00pm

Customer Flow:Customer Flow:

Busiest Times:Busiest Times:

Lunch: 12:00pmLunch: 12:00pm--1:30pm ~30 customers/HR1:30pm ~30 customers/HR

Dinner: 5:00pmDinner: 5:00pm--9:00pm ~60+ customers/HR9:00pm ~60+ customers/HR

*Business usually starts slow on Mondays and peaks*Business usually starts slow on Mondays and peaksFriday/Saturday night.Friday/Saturday night.


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Corvallis McGraths Cont.Corvallis McGraths Cont.

Customer Analysis:Customer Analysis:Family Outings:Family Outings: ~50% sales~50% sales

Couples/Dates:Couples/Dates: ~30% sales~30% sales

Hungry Workers:Hungry Workers: ~15% sales~15% sales

Random Students:Random Students: ~5% sales~5% sales

Business SpikesBusiness SpikesBefore/After OSU sporting events (mainly Football games)Before/After OSU sporting events (mainly Football games)

Moms WeekendMoms Weekend

Dads WeekendDads Weekend

Very Beginning of OSU school year.Very Beginning of OSU school year.

START (summer)START (summer)

HighHigh--School PromSchool Prom


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SWOT AnalysisSWOT AnalysisStrengthsStrengths

Strong Brand RecognitionStrong Brand Recognition The only real Seafood restaurantThe only real Seafood restaurant

in Corvallisin Corvallis Repeat customersRepeat customers Use only fresh seafood productsUse only fresh seafood products

ParkingParking Good food with relatively cheapGood food with relatively cheap

pricesprices

OpportunitiesOpportunities Attraction of more college impulseAttraction of more college impulse

meals. Maybe add weakly collegemeals. Maybe add weakly collegespecials on basic seafood.specials on basic seafood.

More Advertising (Hwy 34More Advertising (Hwy 34Billboard is successful)Billboard is successful)

Weaknesses Lack of college impulse meals Almost solely a destination point Location Out of price range for lower-end

customers

Threats Safeway, Fred Meyers,

Winco (raw fish) Bay Street Crab Company Albany Seafood

Restaurants: Red Lobster,Red Beards, and Skippers.

Newport Bay????


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QUESTIONS???

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