tom bancroft + max olson rogue boats · our approach: guerrilla our design solution: conspicuous...
TRANSCRIPT
TOM BANCROFT + MAX OLSON
ROGUE BOATSDESN - 310 Project 1
A NOTE ONPREVIOUS
CAMPAIGNS
DETERMININGA TARGETAUDIENCE
DETERMININGA TARGETAUDIENCE
MALES • AGED 18-35Recreational Weekend Boaters
FINDING ATARGET SITE OF
MARKETING
OUR APPROACH:GUERRILLA
OUR DESIGN SOLUTION:
Conspicuous guerrilla marketinginstallations, anchored near high traffic
marine areas.
Small capsized watercraft,creating the illusion of an accident
designed to draw on the curiosity ofpassing boaters.
OUR DESIGN SOLUTION:
Conspicuous guerrilla marketinginstallations, anchored near high traffic
marine areas.
Small capsized watercraft,creating the illusion of an accident
designed to draw on the curiosity ofpassing boaters.
DOWNTOWN
YALETOWN
Navigable Channel – no anchoring in this area
Brokers’Bay
CharlesonBay
nglishBay
GranvilleIsland
East Basin
CONCLUSIONS
reaches boaters at critical momentprimary and secondary levels of exposure
easy + inexpensive to deployadvertising potential