today’s objectives business pitch presentation overview swot analysis bottle sales??
TRANSCRIPT
Today’s Objectives
• Business Pitch Presentation Overview
• SWOT Analysis
• Bottle Sales??
Zeal Dance Academy
399 Sun Valley BlvdLincoln, NE 68528
Zeal Dance Academy Description:
Zeal Dance Academy will teach children as young as 2 up to adult level quality classes. Each teacher will be active with in the class and towards the students. Our enthusiastic devotion towards dance
education will make every costumer enjoy our classes and learn life and dance skills all at once. Jazz, tap, ballet, lyrical, hip hop, cheer,
creative movement, and mommy and me classes are all offered.
Zeal Dance Academy Mission:
At Zeal Dance Academy we are devoted to teaching kids all there is to know about dance in several different styles, while keeping
the environment positive and enthusiastic. Our entire staff is dedicated to provide each child the most knowledge they can, to
create the best character and dancer possible.
S.W.O.T. ANALYSIS
Analyzed Competition:
❀Starstruck Dance
❀Fallbrook Y.M.C.A
❀Universal Dance Academy
Target Market:
• Children Ages 2+
• Up to Adults
Demographics in
LocationAge: 365 people under the age of 5
Money: Median family income in 1999 $51,341
Getting and Keeping Costumers:
❀Marketing❀Master Classes open to any dancers
❀Holding auditions for fun shows and dances
❀Being somewhat flexible
Media and Advertising:
❀Television Ads❀Web Ads❀Local businesses
❀Billboards❀At the schools❀Radio Ads❀Newspaper Ads
❀Brochures
Newspaper Ad:
Day to Day Promotions:
Enroll in 3 classes get 1 half-off (for one student)
Family discount: $40 off 2 or more people enrolled in 3 classes per session
$20 Zeal Dollars if you gain Zeal a new client
COMPETITION
• Universal Dance Academy• True Dance Academy• Starstruck Dance Academy• Cheryl Priess Dickey School Of
Dance• Motions Dance Academy• Cheer and Dance Express• YMCA Dance• YWCA Dance• Club Kicks • Studio 2• Hart Dance Academy • Divas Dance• Pure Movement Dance Institute• Capital City Dance Shack
Conclusions: ❀ Extra Information to Move Forward With Zeal Dance Academy:• Research number of
students enrolled in other studios
• Advertising Prices and Marketing Strategies
❀What are the risks involved in this new
business?
Not enough costumers
Poor Revenue
Poor advertisements
Running out of money or loans
Not getting our location
Classes low in attendance
Will we follow through with this
plan, based on what we found out?
❀Yes:
• Good Understanding of how to start the business
• Popular studio in the Northwest part of Lincoln
Additional Slide Possibilities
Short Term Goals:
❀Promoting the business and finding costumers
❀Saving money and getting loans
❀Recital spaces
❀Open studio
Long Term Goals:
❀Gaining more than 200 students
❀Upgrading Studio Spaces
❀Staying open for ten + years
❀Growing business
❀Competitive Company
❀Start an annual winter and spring show
❀Open up broad varieties and levels of class
❀Master Classes with professional choreographers
❀Known reputation for Zeal Dance Academy
FLO
OR
P
LA
N:
Management❀ Partnership/Co-
owners
❀ Staff:
❀ 3 teachers: $11.00 per hour
❀ 1 office/secretary: $9.00 per hour
❀ Custodian: $10 dollars per hour
❀ 3 teacher assistants: minimum wage
Chart of Management:
Business Hours:Office Hours:
Mondays-Thursdays:
4:00-8:30
Classes:
Approximately 4:00-8:00
Class Schedules:
Why the location?
❀ No other studio in the area
❀ It has a lot of open space
❀ Good parking
❀ Food options are close
Customer Survey
Exit Strategy
• One person wants out of business:• Become complete
owner by buying business
• Sell the business and split profits equally
(Must be a 6 months notice)