today’s job search
TRANSCRIPT
Today’s Job Search:-OR-
We’re not in Kansas anymore Toto!
Standing out …
Today’s recruiting stylesOUT IN Newspaper Ads Mail resumes and
cover letters Seniority was
important
Overly detailed résumés
Jobs are online Communicate by email
“email cover letter” Labor market no
longer about seniority but SKILLS
Streamlined résumés that list relevant accomplishments
What’s IN and OUTOUT IN Networking occasionally
A set reference list
Blanketing local employers with a résumé and cover letter addressed "To whom it may concern.“
Ending the interview by asking when they'll be contacting you.
Networking constantly using such tools as LinkedIn, Facebook and Twitter, as well as in person
A customized reference list for each opportunity
Researching prospective employers and applying to companies where your skills and interests match their needs
Ending the interview by asking for the job on a trial basis.
Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.
It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.
“Personal Branding??”What is Personal Branding?
Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to:◦ Body◦ Clothing◦ Appearance◦ knowledge
Personal Branding
* SOURCE: Wikipedia, “Personal Branding”
Do this little exercise. Go home, Google your name. What comes up?
This will be part of your ‘package’. Is this what you want your employer to see?
The Google Trap
EEK!MEE
Don’t Get Suckered
Work at home Refundable fee Internet business development or coaching Guaranteed income Undisclosed federal jobs Guaranteed job Consultant Easy work
Beware these treacherous keywords:
Spot a Scam! 1. Hold tight to your cash.
No legitimate employer asks you for money. 2. Make money while you sleep!
Beware of ads that make outrageous claims, don't specify job duties and don't require that you send a résumé.
3. are comon words mispeled?Might be a foreign scam
4. Miracles arrive in your inbox = SPAM 5. Don’t get phished! 6. Put on your detective hat ~ Better Business
Bureau
Currently not considered discrimination, BUT— EEOC looking to see if protected populations
are over-represented (minorities, age,…) Some states now passing laws barring
employment ads seeking to weed out unemployed
HR 2501, called the Fair Employment Act of 2011, would prohibit discrimination on the basis of employment status
“CURRENTLY UNEMPLOYED NEED NOT APPLY…”
NO UNEMPLOYED NEED APPLY
Volunteer! Join professional associations & get involved To counter fears of having been terminated,
gather strong letters of recommendation Update skills through retraining Consider career alternatives:
Starting a business? Contract work? Temp work?
In The Meantime…
Doing an Inventory of yourself – 86%◦ Know WHAT your skills are◦ Know your ideal field◦ Know how to get where you want to go
Targeting employers in job club - 70% Targeting employers alone – 65% Knocking on employer’s door – 47% Asking for job leads from network – 30%
5 Best Ways to Jobhunt
SOURCE: What Color is Your Parachute? Ed. 2012
This is a new world of job search. What got you HERE…
Just Remember…
…won’t get you THERE!
Insanity: doing the same thing over and over again and expecting different results.
- Albert Einstein
