toastmasters sand and sea speakers blogger & social media role proposal
DESCRIPTION
Presentation on Toastmasters Sand and Sea Speakers Blogger & Social Media Role Proposal. To be presented on Monday, October 20, 2014.TRANSCRIPT
Toastmasters Sand and Sea Speaker
Marketing and Social Media Goals
By: Marlene Pappas Lucy PescarieSarah Ilarde
Objective
Objective
Enhance the Sand and Sea Speakers online presence: Website: • Produce weekly content.• Increase number of online visits & visitors.• Be the top listing for West LA Toastmasters in Google
organic searches.Social Media:• Produce daily content Monday-Friday, 9-5pm. • Increase number of followers.
Strategies
Website Strategies
• Produce a weekly blog and recap of the meetings.
• Add events to the website calendar.• Add a page with public speaking tips. • Add a page for meeting roles and how to do
them.• Add a page for member testimonials.• Add a page for TM club accomplishments.
Social Media Strategies• Create Sand and Sea Speaker accounts on other social media platforms.
– Pinterest, Instagram, YouTube, LinkedIn• Make sure social media posts have Sand and Sea Speakers website link. • Social Media Post ideas:
– Updates on our upcoming meeting (ex: need evaluator)– Public speaking tips– TM International Updates– Contest news– Pictures – Videos– Congratulating winners of the week– Sand and Sea Speakers event updates (Ex: BBQ, party)– Meeting reminder (Monday 7-9pm)
• Don’t miss/highlights: Someone is doing their icebreaker!
Solution
SolutionCreate a new officer role for TM Sand and Sea Speakers.
Role Title: Blog and Social Media Officer
Responsibilities:• Create weekly blog posts• Update website pagesSocial Media: • Create daily social media posts• Monitor social media accounts
How our TM Members Can Help!
How our TM Members Can Help!
Website support: Blog: • Visit our website.• Share pictures of weekly winners.• Share written and video testimonials .• Share information on accomplishments and how
to do a role in a meeting to add to website page.• Invite friends to check out our website.
How our TM Members Can Help!
Social Media support: • Follow Sand and Sea Speakers Social Media Groups.– Facebook, Twitter, Meetup
• Like, share, RT, favorite and comment on posts.• Share pictures and videos of your own with Sand and Sea
Speaker accounts.• Post your testimonials on Yelp.• Use hashtags (#toastmasters, #publicspeaking,
#whereleadersaremade, #toastmaster, #SSSTM, #SSS).• Invite friends to follow our social media accounts.
