To be Published for free or to To be Published for free or to be Read for free: OA be Read for free: OA publishing from an publishing from an Easterneuropean Easterneuropean

perspecperspecttiveiveLyubomir PenevLyubomir Penev

Pensoft Publishers, SofiaPensoft Publishers, Sofia

APE 2011 BerlinAPE 2011 Berlin

ViBRANTVirtual Biodversity

Quick facts about PensoftQuick facts about Pensoft

Launched Launched in 1992: more than 650 books published, 85 % in in 1992: more than 650 books published, 85 % in English, mostly in biodiversity science and natural history, for English, mostly in biodiversity science and natural history, for authors from all arund the worldauthors from all arund the world

Operates from two offices, in Sofia and Moscow, 12 employesOperates from two offices, in Sofia and Moscow, 12 employes

Launched its first open access journal Launched its first open access journal ZooKeys ZooKeys (in zoological (in zoological taxonomy) in July 2008; untill now, ZooKeys published taxonomy) in July 2008; untill now, ZooKeys published 75 75 issuesissues and more than and more than 15,000 pages15,000 pages; with 42 issues published ; with 42 issues published in 2010 ZooKeys became a in 2010 ZooKeys became a weeklyweekly journal! journal!

CrossRefCrossRef member, member, ISIISI ans ans ScopusScopus coveredcovered,, indexed in indexed in Zoological RecordZoological Record, , DOAJDOAJ, , CABI AbstractsCABI Abstracts, , Google Scholar; Google Scholar; the the first taxonomy journal first taxonomy journal approved for archiving inapproved for archiving in PubMedCentralPubMedCentral; ; Impact Factor Impact Factor 1.1331.133 inin the the 3rd3rd year year of of existenceexistence

TRIADATRIADA – Pensoft’s digital publishing platform launched in – Pensoft’s digital publishing platform launched in November 2010November 2010

Innovations Innovations Since July 2010 – an XML-based editorial worlkflow, Pensoft Since July 2010 – an XML-based editorial worlkflow, Pensoft Mark Up Tool (PMT) for semantic mark up and semantic Mark Up Tool (PMT) for semantic mark up and semantic enhancements of content enhancements of content

Tools for automated dissemination of published contentTools for automated dissemination of published content

Tools for web crawiling and linking of published content to Tools for web crawiling and linking of published content to external resourcesexternal resources

Data publication Data publication

Going further - Going further - PensoftPensoft Mark Up Tool (PMT) Mark Up Tool (PMT) workflow workflow

PMT provides:PMT provides: IntegrationIntegration: m: mark up embedded within the editorial ark up embedded within the editorial

process, two-sided connection to process, two-sided connection to Adobe Adobe InDesignInDesign UniversalityUniversality: c: customisation towards different schemas and ustomisation towards different schemas and

different journal stylesdifferent journal styles ApplicabilityApplicability: a: acceptance of HTML , XML-tagged and cceptance of HTML , XML-tagged and

InDesign filesInDesign files AutomatizationAutomatization: w: wide array of autoide array of auto tagging tools; powerful tagging tools; powerful

„Search-and-Tag” tool within tagged „Search-and-Tag” tool within tagged sections or individual sections or individual tagstags

SustainabilitySustainability: m: maintenance of own vocabulary of tagged aintenance of own vocabulary of tagged terms and own database of tagged contentterms and own database of tagged content

OpennessOpenness: : XML export s to various aggregatorsXML export s to various aggregators; ; automatic automatic layolayouut of HTMLt of HTML and PDF and PDF publicationspublications

But why to mark up? Who will be using But why to mark up? Who will be using that? What does it give more than the that? What does it give more than the

usual PDF?usual PDF?

Semantic enhancements to published contentSemantic enhancements to published content

Semantic enhancements to published Semantic enhancements to published contentcontent

The occurrence dataset in The occurrence dataset in Google EarthGoogle Earth

The FutureThe Future

ViBRANTVirtual Biodiversity

Virtual Biodiversity Research and Access Network for Taxonomy" (ViBRANT) is a European Union FP7 funded project starting in December 2010 that will support the development of virtual research communities involved in biodiversity science. Our goal is to provide a more integrated and effective framework for those managing biodiversity data on the Web.

ViBRANT ProductsViBRANT Products

A Virtual Research Environment (A Virtual Research Environment (Scratchpads) where users can ) where users can safely store, share and manage their research information.safely store, share and manage their research information.

Analytical services for users to build identification keys and for users to build identification keys and phylogenetic trees.phylogenetic trees.

A A publication platform for users to automatically compile for users to automatically compile taxonomic manuscripts from their research database.taxonomic manuscripts from their research database.

A A portal for users to centrally access publicly accessible for users to centrally access publicly accessible biodiversity research information and literature.biodiversity research information and literature.

Training & support, helping research communities to use these , helping research communities to use these tools and services.tools and services.

A standards compliant A standards compliant technical architecture that can be that can be sustained by biodiversity research community.sustained by biodiversity research community.

The highlights

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The lessons learnedThe lessons learned

The open access is the only publishing model that allows true The open access is the only publishing model that allows true and unlimited possibility for and unlimited possibility for innovative publishinginnovative publishing!!

Readers are in love with open accessReaders are in love with open access

The same readers when becoming authors, do not like to pay The same readers when becoming authors, do not like to pay for open accessfor open access

Sociological barriers: the majority of authors are not willing to Sociological barriers: the majority of authors are not willing to change their writing habitschange their writing habits and and are still not aware about the are still not aware about the tremendous advantages of the Web 2.0 technologiestremendous advantages of the Web 2.0 technologies

Most small publishers (and some bigger ones) do not Most small publishers (and some bigger ones) do not understand the semantic tagging or just cannot afford itunderstand the semantic tagging or just cannot afford it

Cost efficiencyCost efficiency – a dramatic gap between production costs and – a dramatic gap between production costs and what authors are willing to paywhat authors are willing to pay

It is not easy, but...... It is not easy, but......

... ... it is exciting!it is exciting!

.... and I love OPEN ACCESS!.... and I love OPEN ACCESS!