Warning Signs Your MarketingWill Never Work

5@AgencyNation

To all Insurance Professionals:

You think about marketing.

You spend time and money on marketing.

You believe that greatmarketing not only provides growth, but business longevity.

But all these do not guarantee success in

executing a marketing strategy.

Look out for these 5 warning signs your marketing will never work... and learn how to fix them!

You Do Not Schedule“Marketing” Time on Your Calendar

Many insurance professionals point to “lack of time” as the culprit for digital marketing failure.

But you’re notuniquely busier than

any professional in the independent

insurance industry.

Those who find time for digital marketing, schedule digital marketing into their calendar.

We have to make time for marketing.

ALERT: TAKEAWAY

You Do Not Have a Dedicated Marketing Staff Member

Someone in your agency must be in charge of

digital marketing execution.

Digital marketing must be added to someone’s job description.

If it’s not, marketing will never be a priority and ultimately it

will be doomed to fail before you’ve even begun.

Make one staff member accountable for marketing success.

ALERT: TAKEAWAY

Your Phone Number is Not Clearly Visible on Every Page of Your Website

Your agency phone number should be the

easiest piece of information to find on your website.

Make the process of contacting your agency as easy as possible.

Your phone number should be listed in the top right hand side (in the header area) of every page on your website.

Lipstone Insurance (website by Advisor Evolved)

Make it easy for prospects to contact your agency.

ALERT: TAKEAWAY

You Have No Way to Email Your Entire Client Base

There is no greater way to get a specific group of people to take one unique action than email.

Email is still our most powerful marketing tool.

Your Outlook mail server or agency management system won't cut it.

Use a tool like Mailchimp to manage email marketing campaigns.

ALERT: TAKEAWAY

You’re Not Answering Client Questions

Every time you sit down or get on the phone with one

of your clients, listen for the questions they ask.

Then one-by-one, answer each question and post it on your website.

Questions are how consumers (of every product and service)

search in Google.

It is also a powerful way of validating your expertise to prospects who you haven’t met yet.

Start answering questions today!

ALERT: TAKEAWAY

How Do You Know Your Marketing Isn’t Working?

The phone doesn’t ring.

If your phone doesn’t ring every day with new inbound prospect inquires, then your marketing isn’t working.

Want to make the

phone ring more often?

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