tmrc 2018 industry survey. 08/12/18 chris rea

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Seagate Confidential TMRC 2018 industry survey. 08/12/18 Chris Rea

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Page 1: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

TMRC 2018 industry survey. 08/12/18 Chris Rea

Page 2: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 2

Survey this year 1/2

Survey issued in 2 waves: •First survey: up to day before conference start. •This preview summary

•Second survey: issued Thursday morning of conference.

•Goal: look at change in perspectives due to meeting.

Page 3: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 3

Survey this year 2/2

MRAM questions….

Page 4: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

TMRC 2018 _ Part 1: pre conference Survey

Page 5: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 5

Population of respondents up to 08/08/2018 (pre conference)

2016

As with 2015/16/17. Dominant responses from HDD members.

Page 6: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 6

Maximum ADC •Median of 1.5Tb/inch^2 +/-0.25, mean of 1.75 Tb/inch^2 •A few optimistic voters for 2.5 Tb/inch^2, and above. •Bimodality between Academia and Industry (lower mode for industry) •Pattern very similar to 2016

2016

Page 7: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 7

Technology Survey- before conference

Never

Never

2020

2019

Never

Never

Never

Page 8: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 8

Technology pessimism: Compare 2018 with 2017-2013

Technology BPM HAMR MAMR TDMR HDMR 2013 40% 29% 28% 23%2014 47% 14% 73% 15%2015 37% 3% 42% 2% 16%2016 41% 10% 39% 3% 21%2017 46% 7% 25% 4% 37%2018 47% 3% 7% 22%

From left to right.. •BPM appears stable and poor. •HAMR confidence steady improved. •MAMR hit a bad patch 2014, started recovery in 2016-2017, and significantly improved this year. •TDMR Launched 2017 into product – so removed 2018. •HDMR confidence – higher than BPM but still poor and variable.

Page 9: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 9

Technology Introduction year

Technology BPM HAMR MAMR TDMR HDMR

2013 2022 2018 2018 2017 N/A2014 2022 2018 2018 2017 N/A2015 2023* 2018 2020* 2017 20222016 2024* 2018 2020* 2017 20232017 2024* 2019 2021* 2018 2023*2018 2026* 2020 2020 - 2029*

Page 10: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 10

MRAM questions

N/A

N/A N/A

Page 11: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

N/A

N/A

Page 12: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

New MRAM Question this year

N/A

Page 13: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

TRMC 2018 Part 2: post conference Survey Or: “Did we change your mind?”

Page 14: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

Reponses vs. time: Defined 8/8/2018 as pre/post boundary.

Page 15: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

Page 16: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 16

Maximum ADC- Pre/Post •Median of 1.5Tb/inch^2 +/-0.25, mean of 1.75 Tb/inch^2 •A few optimistic voters for 2.5 Tb/inch^2, and above. •Bimodality between Academia and Industry (lower mode for industry)- stays…

Page 17: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

Projected ADC – by Group

Page 18: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 18

Technology Survey- pre vs. post

Never

Never

2020

2019

Never

Never

Page 19: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 19

Breakdown between Academia and Industry

Never Never

Page 20: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 20

Revised: Technology pessimism: Compare 2018 (pre+post) with 2017-2013

From left to right.. •BPM now degrading •HAMR confidence steady improved. •MAMR hit a bad patch 2014, started recovery in 2016-2017, and significantly improved this year. •TDMR Launched 2017 into product – so removed 2018. •HDMR confidence – higher than BPM but degraded last 2 years.

Technology BPM HAMR MAMR TDMR HDMR 2013 40% 29% 28% 23%2014 47% 14% 73% 15%2015 37% 3% 42% 2% 16%2016 41% 10% 39% 3% 21%2017 46% 7% 25% 4% 37%2018 55% 2% 9% 39%

Page 21: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 21

Technology Introduction year (pre and Post)

• TDMR launched

Page 22: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 22

MRAM questions: Stand Alone capacity

N/A N/A

Page 23: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 23

MRAM questions: Stand Alone capacity

Page 24: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

New MRAM Question this year

N/A

N/A

Page 25: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential 25

MRAM questions: Embedded Capacity

Page 26: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

N/A

N/A

Page 27: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

Caveat: (After George Box)

Page 28: TMRC 2018 industry survey. 08/12/18 Chris Rea

Seagate Confidential

Thank You