localu.org · title tag who, what, where keywords are powerful in the title tag - make it readable
TRANSCRIPT
Google is a Robot
You See★ Name of Business
★ Contact Information
★ Beautiful Pictures
★ Mobile Friendly
★ Stories About Your Business
Google the Robot● Titles
● Meta Description
● Images
● Links
● Words
Mark Up● HTML: Hypertext Markup Language
● Tags are markup around / about content
Title Tag
★ Nearly invisible on website
★ Very visible in search
Title Tag
● Who
● What
● Where
Title Tag● Who, what, where
● Keywords are powerful in the title tag - make it readable
Meta Description● This is your ad!
● Contact info
Meta Description● Keywords do nothing in search
● Use this Ad space - address, phone number
Spiders Crawl Link to Link
Links Tell Google Importance
<a href=“link.com”>Link text</a>● Anchor text: words on page
● Internal link: within your site
● External link: to another site
Links Tell Google Importance● Anchor text important
content
● More links to a page make it
more important
Header Tags● Hierarchical, defining importance
Headline = H1
Headline = H1
Bad: Headline ≠ H1
Use Hierarchy
● H1 - one on page
○ H2 - one or two
■ H3
■ H3
● H4
● H4
Images
● Make them beautiful
● Users first!
● Alt tags (for the robots)
Alt tags
● Describe
● Keywords
Other Content
● Readable - User first
● Longer than 250 words/page
● Use the right keywords, naturally
● Links
● CTAs
● Header tags
CTA: Calls to Action● Bring customers to your site to convert
○ Phone calls
○ Orders
○ Reservations
○ Appointments
Google sees these usability features
CTA: Calls to Action● Bring customers to your site to convert
○ Phone calls
○ Orders
○ Reservations
○ Appointments
Google sees these usability features
NameAddressPhone● HTML
NameAddressPhone● HTML
● Schema (JSON-LD)
Useful Tools❏ Yoast pluginhttps://yoast.com/wordpress/plugins/seo/
❏ Structure data testing tool:https://search.google.com/structured-data/testing-tool
❏ Search console:https://www.google.com/webmasters/tools/home
❏ Pagespeed:https://developers.google.com/speed/pagespeed/
To Do List❏ Title tag
❏ Meta description
❏ Links (internal & external)
❏ Header tags (use hierarchy)
❏ Images & Alt tags
❏ Content
❏ NAP & Schema